Why AI Is Making Creative Strategists Lazy (And How to Fix It) | Hannah Houg & Matthew Gattozzi
In this episode, Andrew Foxwell and Brad Ploch sit down with Hannah Houg and Matthew Gattozzi to answer the question every team is quietly avoiding: how do you use AI for creative strategy without losing the judgment that makes ads work? The short answer is that you bring AI a hypothesis instead of asking it for one. You'll learn which four parts of the process to protect from AI entirely, why the briefing stage is where ad quality actually degrades, and how to give your strategists room to think without torching your output.
Hannah has built ads and campaigns for 300+ DTC brands. Matthew's…
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