
Dov Baron — The Art of Belonging and Identity Addiction
"You don't want innovation. What you want is a tweak that won't be too uncomfortable."
Dov Baron, five-time Top 30 Global Leadership Guru and author of The Art of Belonging, sits down with Aidan McCullen in Vancouver to explain why identity addiction is the hidden reason behavioural change fails — in athletes, in leaders and in entire organisations. From a childhood of poverty in Salford to a 1990 free-climbing fall near Whistler in which he died five times, Dov traces how identity forms, why we get neurochemically hooked on it, and what it takes to build a culture where people belong rather…
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