684. How One ABM Strategist Quadrupled Conversion Rates in 6 Months
What if you could start over with your ABM Strategy? What if you could rethink the whole process, redesign your toolbox, and refresh the screen?
That’s exactly what Jeremy Middleton did. Jeremy has worked at Hewlett Packard and HP Enterprise for years in marketing strategy, and he just celebrated his 1 year anniversary as Senior Director of Digital Marketing at Pramata. Last October, he wanted to rethink their whole marketing strategy.
He took the drawing board, and erased it. Former tools? He stopped using many of them. Old ideas? He tossed them. Complex strategies? He simplified them.
Guess…
The skinny
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