Latest / Revenue Problem Solvers
Why Sales & Marketing Still Aren’t Aligned (And How to Fix It) with Catarina Hoch
Sales and Marketing alignment is one of the most talked-about topics in B2B, and one of the most misunderstood.
In this episode of the Revenue Problem Solvers Podcast, Catarina Hoch breaks down why SDR and Marketing misalignment quietly kills pipeline, creates friction between teams, and leads to the belief that “marketing leads are low quality.”
We talk about:
Why inbound isn’t easier than outbound — it’s just different
How SDR skillsets can determine whether inbound succeeds or fails
Why marketing leads are signals of intent, not ready-to-close deals
How Sales and Marketing can align around…
The skinny
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