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Why Hotel Ownership Is Becoming Unsustainable, and What We're Doing About It - Ben Rafter, Hotel Equities
In this episode, Ben Rafter, CEO of Hotel Equities, shares why he believes today's hotel operating model is becoming increasingly unsustainable for owners. He explains the growing pressure from labor, insurance, and other operating costs, why healthy hotel ownership is essential for the entire industry, and how Hotel Equities is responding through its problem-first innovation initiative, HE Labs. If you're looking to better understand the economic challenges facing hotel owners and how leading operators are responding, this conversation provides a thoughtful framework.
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