Stop Competing on Price: How Brand Positioning Makes You the Obvious Choice
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!
If clients keep comparing you on price, your positioning is the problem. Here's how to become the obvious choice in your market.
This episode breaks down what strong market positioning looks like for a B2B business, how it has to match your brand story and client experience, and the common mistakes that quietly undermine it.
In this episode:
The key elements of strong market positioning
How to align positioning with your brand story and client experience
Practical ways to position your…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.