Email re-engagement strategies ahead of Black Friday
Before you increase your Black Friday email sends, find out who still wants to hear from you and what they need now. Monica Badiu shares email re-engagement strategies drawn from campaigns she received in two research inboxes, including useful resources, permission checks, and offers for former customers. You’ll learn how to choose an approach for different subscriber groups, collect information that improves your segmentation, and decide what to do when people don’t respond.
Show notes
A former student, someone who downloaded a checklist, and a subscriber whose goals have changed can all…
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