Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Building Her Empire: Why Passion Isn’t Enough for Success

Transcript

Building Her Empire: Why Passion Isn’t Enough for Success · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:01
Hello and welcome to the podcast.
0:05
Tonight's recording is one of those late night recordings, so
0:09
forgive me if it's little mellow.
0:12
Washa, it's been a long day and I can't remember if I published
0:15
anything earlier. And I had this really
0:18
interesting conversation with another listener of the podcast,
0:23
also a lady, and she wanted some business advice for the 24 year
0:29
old Nigerian woman starting Business Today.
0:33
Well, actually that was the first question.
0:35
Pretty much she wanted to know that if she wanted me to just
0:40
put myself back in that my frame back when I was 24 years old and
0:46
Carl would have started in business.
0:48
And then she quickly changed and said, OK, any any advice for a
0:55
24 old, 24 year old and gentleman starting a Business
0:59
Today? And yeah, so that's what I'm
1:02
going to talk about. And so essentially this is a
1:05
conversation that I had with Ayomide.
1:08
I'm going to use your OK, well, your real name, but not the full
1:11
name. So I can still preserve some
1:16
anonymity for you. So yeah.
1:21
So anyway, I am Emilia and I, we had a really, really interesting
1:25
conversation. OK, I think in the last podcast
1:29
episode, I mentioned to you guys that anyone who wants to have a
1:36
conversation with me, who wants to connect with me can just
1:38
call, send me a text message or wants that message on
1:41
08064662140. And I think I also mentioned
1:48
that I'm OK with answering questions for free.
1:52
Just let me know straight up in the message that you send that
1:56
that's what you're looking for. You want some free advice, Noah
1:59
Hala? And if you do, I'm going to
2:01
answer one question and one question only.
2:03
So for Ayomidi, this was one question.
2:07
If you're a 24 year old woman, what advice would you give for
2:12
24 year old Nigerian woman today?
2:15
Oh well, anyway, something like that anyway.
2:19
So let's see. So I'm just looking through the
2:24
messages. All right.
2:29
OK. So she mentioned that she just
2:32
came across the podcast, I think 2 days ago, as at the time of
2:36
the conversation, she had just come across the podcast, I think
2:40
2 days prior. And she decided that she was
2:42
going to listen to a podcast episode every single day before
2:46
she goes to bed. And she likes the episode
2:49
because it touches on life experiences.
2:52
And because of that, Ayomi Day, I want to say thank you very
2:55
much because I consider that a privilege that you would make me
3:01
a significant part of your personal and business
3:03
development journey. Another reason I'm going to say
3:06
thank you, Ayomi Day, is because quite frankly, my audience is
3:10
about 70% dudes, guys, men. At least on Spotify, that's the
3:17
only place where I can get detailed analytics.
3:20
So it's been bugging me for a while.
3:24
Not really bugging me per SE, but I've been wondering what I
3:27
can do to raise the number of women who listen to the podcast.
3:31
And for those of you who've been listening for a while, I'm sure
3:33
you'll notice that there was a time when, you know, I did a
3:36
bunch of stuff, try to be much more inclusive with my language,
3:40
with my examples, you know, things like that.
3:43
And it didn't seem to work. So I just went back to being me.
3:46
So it's nice to know that me just picking up the microphone
3:50
and just me still being the same old me, that there's a woman who
3:55
can relate. So thank you very much, Amy De
3:58
for letting me know that I still that I have some female
4:00
listeners out there. So anyway, the main question
4:04
that she had let me just finish this Briambo.
4:06
Now the question was if I could put myself in the shoes of a 24
4:10
year old lady who's trying her best to become financially
4:13
independent. So she wanted to know based on
4:16
my experience, what would I say to this lady?
4:19
What would I tell her to start with and why?
4:23
And my answer was this. So my advice for a 24 year old
4:27
lady, actually it's the same as my advice would be for a 24 year
4:32
old man. The reason why my advice
4:36
wouldn't change for a man or for a woman is because the
4:38
principles are the same. It's just the application that
4:41
is going to be different. And the example that I tried to
4:44
give was with virtue. So OK, this, I explained it to
4:50
my kids, virtue habits that how do I put it now?
4:59
Virtues are things that habituate you towards the good.
5:04
Virtues are things that you do, habits that you have that if
5:09
they're ingrained, will always Orient you, will always point
5:12
you towards the good. And of course, vices are habits
5:15
that point you towards what is bad.
5:18
And courage is a virtue. So everyone is supposed to be
5:22
courageous. Men are supposed to be
5:24
courageous, women are supposed to be courageous.
5:26
But the way that men express courage is different from the
5:30
way that women express courage. But everybody has to be
5:33
courageous. So that's the reason why
5:36
whenever people ask me questions like this, you know, what would
5:39
you say to a woman? What would you say to a man?
5:41
Man says, you know, essentially the same thing.
5:44
Because the things that we have to do, whether in life or in
5:46
business, pretty much the same. We all have them.
5:53
There's only one true north. The principles are the same.
5:57
The application will be different.
5:59
So the first thing I would tell a young lady, and that's what
6:03
I've been telling your ladies for a very long time on this
6:05
podcast, is you want to be financially independent.
6:09
I know you don't want to hear this, especially things since
6:14
lots of ladies think that sales is slimy or sales is one kind,
6:20
but you have to learn sales. It doesn't matter.
6:24
Oprah Winfrey, you think she didn't have to sell more?
6:28
I would. You think she didn't have to
6:30
sell? Who else?
6:34
So I'm a little sleepy right now, so I can't remember, can't
6:39
come up with any other female examples.
6:41
But you know, whichever woman, whichever woman, forgive me that
6:45
you like that has been successful in business.
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I mean, she has had to sell something.
6:51
So you can't start your business journey and assume that you are
6:56
going to be any different. You have to learn how to sell.
6:59
So that's my advice to young ladies, also to young men.
7:05
So for ladies, you have to learn sales.
7:09
Now your media have been talking about the number of different
7:13
ideas, some of them tech related.
7:15
And of course, in the chat that we have been having before we
7:19
had this phone call, you know, I've been hinting that, you
7:21
know, you have to narrow down because you're interested in too
7:24
many things. And from a sales perspective,
7:28
you can't build 234 things at the same time.
7:31
It's just not possible. It's because you are limited in
7:37
scope. You're limited in time because
7:39
you only have 24 hours and you only have 7 days and you only
7:43
have 4 weeks and you only have 12 months.
7:48
And then you're also limited by the fact that, well, it's you,
7:52
at least the beginning is just you.
7:54
Now eventually when you can hire a team, you can scale beyond
7:56
yourself. But at the beginning, it's just
7:58
you. And there's a limit to how much
8:00
you can do in eight hour working days for five days of the week,
8:06
for four weeks of the month, for 12 months of the year.
8:10
So you have to pick 1, So land sales and then focus on getting
8:17
traction. Now when we say traction, what
8:21
we mean is revenue. That means money coming in or
8:25
users because IO Media was also talking about some tech related
8:28
stuff that she likes. So if on the tech space, revenue
8:33
is going to come later, later, later.
8:35
I mean like Facebook, the money didn't start in the beginning.
8:38
In the beginning was all about traction.
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How many users? How many users in America?
8:43
How many users in Niger? How many users in Brazil?
8:46
How many users in Australia? How many you know like that,
8:49
like that, like that, What share you're going to have focus on
8:55
either revenue or users and that's traction.
9:01
So for 24 year old females, you want to be financially
9:04
independent. That's what you need.
9:07
Sales, good sales skills. What's the point of sale skills?
9:11
Traction. If you're setting up a product
9:15
or a service where we're getting money right from day one, then
9:21
you're focused on revenue. If it is something where you're
9:24
going to have to cultivate a user base, then traction is, you
9:29
know, all the, what are these things called?
9:32
Forgive me, I'm tired. All these metrics I heard that
9:35
people are used to, used to in the tech space.
9:37
How many daily active users, how many weekly active users,
9:40
monthly active users, you know, blah, blah, blah, How many
9:44
unique signings, you know, all those things.
9:48
So that is the quickest way to find financial independence and
9:53
that's what I told her. Again, let me repeat because I
9:58
know that there's some other young ladies here.
10:00
When I omit this situation because I know she can't be the
10:03
only one, it is just a matter of, you know, statistics.
10:06
There's no way that she's the only young lady here who is
10:09
thinking I have 3456 ideas and I can't be financially independent
10:14
with all of them. You can't do it if you're
10:16
juggling two or three things at the same time.
10:19
Like I said, you are limited in time, you are limited in effort.
10:23
So my recommendation for you 24 year old females, pick one for
10:26
now. Now when it came to picking, we
10:30
worked through a number of things because for those of you
10:35
who've been listening for a long time, you remember that I have a
10:38
framework for building a business in three easy steps.
10:42
Now, when I say 3 easy steps, it doesn't mean everything is
10:47
everything is soft, everything is smooth.
10:49
No easy, you know, just means we can put it, we can make it
10:55
simple to understand what a lot of work is going to be required.
11:01
And the first step, I've been saying it for a couple of days
11:03
now, is first of all, I want to make sure that we select the
11:05
right idea. The second step is we're going
11:08
to validate it to make sure that there is some demand that people
11:12
want to buy this product or the service.
11:14
Then after that, we're going to create a selling system.
11:18
Now, Step 1, when it comes to picking the right business idea,
11:25
you look at a couple of things. Lots of people say passion and
11:30
please young ladies, I need 24 year old listening right now.
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I beg, forget that passion thing.
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It sounds cool, it sounds nice, it sounds sexy, but forget that
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passion thing because this is the thing about passion.
11:44
And I told her at your meeting, the thing about passion is in
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the beginning, you like it. It makes you all right.
11:50
It helps you relax, it keeps you cool, it keeps you calm.
11:56
When you now have to start doing this thing as a business, money
12:02
has entered the matter. You will now be chasing people
12:05
for money. And when that thing happens, the
12:07
dynamic switches. This thing that used to be your
12:09
love, this thing that used to be your passion will become your
12:12
burden. You will curse it.
12:14
You will hate it. The example I gave for, I mean,
12:16
there was, I mean, there's people who like baking cakes.
12:20
So in the beginning you like baking cakes.
12:22
The thing gives you joy. You have a nasty day at work,
12:25
your guys like this, blah, blah, blah.
12:26
You're quarreling with your husband.
12:27
But then when you enter into the kitchen and you turn on that
12:30
oven and you're baking that cake and you create a masterpiece,
12:33
you feel all right. You feel calm.
12:37
But then when money is involved now and you go through all this
12:40
house, you bake this cake and then you agree 250K for
12:44
somebody, the person paid you 100K180K.
12:47
First you deliver the cake. Now you're chasing the person
12:50
for your balance. Which kind joy are you deriving
12:53
again? Now you're deriving stress
12:57
before you make one for the law of it.
12:58
And you feel OK. You know, you eat, you give to
13:02
some of your friends and then you sleep, you wake up
13:04
rejuvenated. But now every day you're trying
13:09
to bake, you know, like two or three.
13:11
And then customers are ungrateful and they price you
13:13
anyhow. Delivery guy will mess up your
13:17
delivery. You know one thing, one thing,
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you know all these issues if you come in with this whole passion
13:24
thing. Anyway, let me keep quiet.
13:30
The only good thing about passion is when times get rough,
13:35
sometimes you can dig in and say you can find a reason to
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continue because you love this thing.
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But my own opinion, I don't think passion is a good way to
13:43
come into this game. So I told her the much more
13:47
realistic and practical thing to do is to focus on your effort.
13:52
When I say effort, I mean there's some things that you
13:54
already do easy. You do it very well, whether
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it's your passion or not. If they wake up, you're asleep
14:00
right now. You like, you can't do that
14:02
thing on autopilot. That's, and that's one of the
14:04
easiest ways to come into this game.
14:07
You follow your effort, not your passion.
14:10
What ideas do you do effortlessly?
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Whether people pay you or they don't pay you.
14:16
So I asked her all these ideas. We're talking about tech, this,
14:18
this, this, that, that, that, that which one?
14:21
She said agriculture. When she said agriculture, I
14:23
shock because, you know, Amy Day is a very, she's a very happy
14:27
girl, you know, very nice, very full of life, very bubbly.
14:31
If you see her DPS care Bears and the the care bears, the the
14:35
pink one, one that has two hands on his chest, you know, so I was
14:38
catching some kind, you know, bubbly vibes.
14:43
So she's agricultural. Oh, sure.
14:46
I said agriculture. She said yes.
14:48
I said, why agriculture? Are you from an agricultural
14:50
family? And she said, yeah, my dad runs
14:52
a pig farm. She has also worked for some
14:55
farmers, some farmers. So she already has some ideas.
14:59
And I said good, perfect. That is absolutely perfect.
15:04
Hip hops already has a pig farm. What that means is our media
15:08
already has social capital. Social capital means that she
15:12
has relationships, relationships with Popsy, who is in that space
15:17
as an entrepreneur. She has relationships with the
15:20
foreman on the farm. She has relationships with
15:24
Popsy's associates. She has some know how.
15:27
She has some subject matter expertise.
15:30
Because of that, her learning curve is not going to be hard.
15:34
Entering into that space. Learning curve just means you're
15:37
about to come into a new space. You're about to come into a new
15:39
business and you get some things where you supposed to learn
15:42
before you begin. Like me.
15:44
If I'm going to go into this pig space that your media wants to
15:48
go into, my learning curve, it goes deep, steep, really high.
15:55
I'll have to learn plenty of things.
15:57
I have to learn different species of pigs.
16:00
Which kind of pigs do Nigerians like?
16:03
How do you rear pigs? How do you know when pigs are
16:05
sick? Like the things I have to learn
16:10
plenty. But for her just coming in, what
16:14
did she learn in the game? Now she already knows some of
16:17
the fundamentals. She can hit the ground running.
16:19
Me, I have to do plenty of learning.
16:23
So when So for her, now that she really has social capital, good.
16:29
I told her that look, yes, me, I'm better than sales.
16:32
I'm better at sales than her, but honestly speaking, you've
16:36
told us or to start in the peak game today, assuming we don't
16:40
get any kind of support like she's on her own.
16:42
Me, I'm on my own and it's a competition on your mark gets
16:45
ego. She will brush me, she will dust
16:47
me because she has subject matter expertise and I don't.
16:56
By the way, some of you who struggle with sales, this is the
16:58
reason why you struggle. You're trying to sell your way
17:01
out of the fact that you're ignorant.
17:02
It's not possible. If you don't know the thing, you
17:04
don't know the thing and if you don't know it, you can sell it.
17:09
And if you try to sell it without knowing it, you make
17:11
some very, very you make some carrying stupid errors.
17:18
You sell something and under price it.
17:21
And anyway, just take it subject matter expertise really, really
17:27
important. So the fact that she said
17:29
agriculture very good, pig farming especially very good
17:34
because she's already in that setting.
17:37
She don't data set up ever since she was small.
17:40
So she knows what's up. She really knows.
17:47
She knows the different breeds, she knows which ones Nigerians
17:51
like to buy. She knows the ones that will
17:53
survive in the Nigerian climate. She knows how a pig is sick, she
17:57
knows where to find veterinarian.
18:00
So that's good. So because and your meeting has
18:04
these relationships, she has this know how starting this kind
18:08
of business will be easy. By the way, hope you guys can
18:11
see now why I say we should start off by picking the right
18:16
idea. So someone in our situation you
18:19
can love tech all the you know all you can love tech from now
18:25
to tomorrow. But the truth of the matter is,
18:29
if all your social capital and your subject matter expertise is
18:33
in some place else, perhaps you should do yourself a favor and
18:39
start in the other place. When you build it and all that
18:44
business is standing now you can move on and start building other
18:48
things in in tech or whatever it is.
18:53
But please, this passion thing, let's forget this passion thing.
18:56
I beg you. No help doesn't help anyone.
18:59
What? This is about financial
19:01
independence here, not about your passions.
19:03
If you like, start with your passion.
19:05
Once you start harassing people for money, you will hate your
19:08
passion, trust me. So forget about your passions,
19:14
focus on what you're already good at, focus on your effort.
19:17
So my advice to her was to focus on this agricultural thing
19:20
first. The example I gave was just like
19:22
Dan Gutier, people who like you know, who have 5-6 different
19:28
ideas, they always like to quote Dangote and I'm like OK cool
19:31
Dangote. Perfect.
19:33
Dangote didn't start everything at the same time.
19:37
Now the gist I've heard is that he started first with trucking,
19:40
that his uncle, his rich uncle gave him money to buy, gave him
19:45
a loan to buy 9 trucks. So he started trucking from
19:49
trucking, he started trading cement.
19:51
From trading cement, he started importing cement.
19:54
From importing cement, he started cement factory.
19:57
From cement factory he tried, you know, you can see how things
20:00
were expanding, expanding, expanding.
20:03
And then today refinery, as the refinery is beginning to become
20:06
strong, the guy is now talking about what he now wants to open
20:09
a port, the seaport. I can't remember where the
20:14
seaport is supposed to be. But it's not everything at the
20:17
same time. So he didn't start day one
20:19
trucking, trading, importing, cement factory, sugar factory,
20:26
spaghetti factory, you know, 1 by 1 by 1 by 1 by 1 one.
20:31
By the way, just so you guys know, it's not everything that
20:34
he did that worked because I remember when I was in Kano,
20:37
because, you know, he used to pass through Kano once in a
20:40
while. I don't know if he lives in
20:41
Kano, but I just know that because I lived on, I lived on
20:44
hard Asia Rd. when I was in Carnal.
20:47
So once in a while, you know, the guy's car would drive past.
20:49
I know people would heal him. So around that time those is
20:54
juice. Was it downside juice or
20:56
something? You know, he tried the juice
20:57
game. That juice thing didn't work.
20:59
So it's not all his ideas that worked.
21:03
So yeah, those of you who like to celebrate downward thing, I
21:08
want to be multi potentialite serial entrepreneur, blah, blah,
21:12
blah. Like him.
21:13
If the only builder came down follow his path.
21:15
He didn't do everything on day one.
21:17
He started somewhere when one when one was strong, one is
21:20
stable, then the guy move. Now when we say stability, what
21:24
we mean is this we means that your business has systems and
21:28
standard operating procedures sops and also that you get cash
21:32
flow. So that's what stability means.
21:35
You have systems in place and then you have cash flows and
21:38
then also the business no longer needs you to be there 247.
21:43
If you still have to be there 247, you're not ready to move.
21:45
Because if you remove your hand from this business before
21:50
everything strong, this first business will start to struggle.
21:56
The second business, you won't be able to give it 100%.
22:00
So I told her, so once you enter this pig thing, the pig farming
22:08
thing, gas be stable first before you can remove your hand.
22:11
So systems in place, SOP is in place.
22:17
So the cleaners, how are they cleaning the people who butcher,
22:22
How are they butchering the people who run sales?
22:24
How are they selling manuals in place for everybody?
22:28
Accounting local how are we doing the accounting management
22:33
and human resources, how are we managing and human resourcing
22:38
guidelines in place for everybody.
22:41
And then of course, cash flow. That means money coming in,
22:43
money going out everything balance.
22:48
And then of course you set off things so that you're no longer
22:50
needed there. 247 And this is how I explained it to her
22:54
because if she try and remove her hand before everything is
22:59
stable, magic will start to happen.
23:02
Now my auntie runs a chicken chicken farm and trust me, magic
23:08
can happen. You remove your eye, you remove
23:11
your hand. By the time you come back they
23:13
said ah Madam, 5 chickens were sick so we had to go and bury
23:18
them. That's how chickens start to
23:19
disappear. When I said it, I or me they
23:21
should begin their laugh. I said OK, it happens in pig
23:24
farming too. She said yeah it happens.
23:26
So I guess it's just one of those things.
23:28
So if the business is not stable and you remove your hand, your
23:33
pigs will start to get sick in court or who knows, maybe snake
23:39
will come and bite one of the pigs in quotes and then they'll
23:41
have to dispose of it. And I don't know if this is a
23:46
Nigerian thing or a global thing.
23:49
But anyway, yeah, these are some of the things that can happen.
23:52
So my experience to her, I say my experience, my guy, forgive
23:58
me, my brain is low today. My recommendation, I mean, yeah,
24:03
my recommendation to her, prioritize the pig farming
24:07
because you have the know how, because you have the
24:10
relationships. In fact, the know how and the
24:12
relationships will also make financing easier if it comes to
24:15
the point of raising finance because Epopsy has given her
24:19
some piglets, you know, to start, you know, which is cool.
24:21
By the way, can you see why I say Nigerian parents are the
24:25
best in the world? If it's in the UK, you know
24:28
which kind? Your parent is giving you a
24:30
gift, this is a loan and you will pay back.
24:36
So we should value our parents. Nigerian parents are awesome.
24:41
Nigerian parents will say ah, my daughter, I appreciate you blah
24:44
blah blah. Take this loan of 10 M.
24:48
Meanwhile, in Popsy's mind, he's giving you Aspire Dash.
24:53
When you're ready to pay him back, you say no, no, no, no.
24:56
I never meant for you to pay you back.
24:58
You're my child. I just want to support you in
25:00
the UK. Forget it obviously give you 10
25:05
M to start business. Forget that you'll pay that
25:08
money back. He's a loan.
25:09
He's a loan anyway. So when she gets to the stage of
25:15
trying to raise finances, these things will help.
25:20
She's from you know, she knows the pigging background, she
25:24
knows the family background. She knows the every every if me
25:28
and her we approach bank business, plan everything.
25:32
By the time financiers or investors talk to her, they talk
25:35
to me. Who do you think they will give
25:36
money to? Yes, I'll be able to handle the
25:39
sales things much more better, but they will know that OK, this
25:43
young girl, clearly there's something that she knows us up.
25:46
OK, this one guy, the guy sounds smooth, but he'd be like say
25:50
this babe. So that's my advice.
25:58
Pops has given her piglets. That's good.
26:00
Shout out to Nigel. Parents, we go continue to bless
26:03
all of you. There are few of you, I think
26:07
less than 5% who listen to this podcast who are 65 and older
26:12
based on the stats that I've seen in Spotify.
26:17
So mommies and daddies listening, thank you very much
26:20
for all the support. Some of us, you know who are
26:23
your children, we take a while before we settle down.
26:26
You know, we run from pillar to post.
26:27
We try too many ideas. Some things work, some things
26:30
don't work. Thank you very much for your
26:32
support and I try you do very well.
26:34
We pray for God to bless all of you.
26:37
You continue to support your children, continue to support
26:39
us. We appreciate you.
26:45
Then let's see what else. Eventually we got to the whole
26:52
thing about raising money and everything.
26:53
And I told her, look, yeah, cash money is good.
26:56
Getting your own land is good and stuff like that.
26:59
Because, you know, now when it comes to animal husbandry, you
27:01
know, The thing is, it's land intensive.
27:03
So Popsy has his own pigs now and everything, so told them
27:07
they can't be running. I mean, in the beginning maybe
27:10
they can be shared the same space, but eventually she'll
27:12
have to go and get her own land. So I'd tell her that at least
27:19
when it comes to sales and business development, there's
27:21
this idea of the S. So my brain is slow to do MVP,
27:28
minimum viable product. That's the smallest possible
27:32
version of your products, smallest possible version of
27:34
your idea that you can start with first.
27:37
So in whole case you're starting with two piglets, 5 piglets, 10
27:40
piglets. She doesn't need to go and buy,
27:42
I don't know, 1000 hectares. You can start by focusing on
27:47
what you need right now just to get the current head.
27:51
Abby, is it head that you call them when you have pigs to get
27:55
your current heads sorted, right?
28:01
So the example I gave was for my aunt, for instance, with the
28:04
chickens. So at the beginning and she was
28:06
using the back of her house. Eventually you outgrow the back
28:09
of your house because of course your neighbors who complain,
28:11
even your children self don't like the smell.
28:14
Then you're going to start renting land and you do that for
28:17
a couple of years. And then after a while, what did
28:20
she do? She bought her own piece of
28:21
land, but then she didn't commandeer the whole piece of
28:26
land. She does develop, you know,
28:27
small and continued. Eventually the operations will
28:32
grow and grow and grow and they'll continue to expand and
28:34
expand and expand on the land. So too many of you worry about
28:39
raising your 50 million to start, bam, to start big.
28:42
You know, relax, get the smallest version going first and
28:47
you could scale up small, small, small.
28:50
Now, because we're having a good time with the conversation with
28:52
her annual meeting, I asked her whether she had any follow up
28:55
question because remember I told you guys, if you want free
28:58
advice, I will only answer one question.
29:02
She said none at all. I said no problem.
29:05
Then before we had the call, I had told her that the call was
29:09
going to be recorded. So we used Telegram for the
29:14
call. And the reason why I was
29:15
because, you know, in the past I've had conversations with
29:17
people and I just realized that, OK, we spoke and then
29:20
conversation ended, but I didn't leave them with anything
29:23
tangible that they can refer to. So one of my clients put me on
29:29
this Telegram thing because we're going to have some
29:32
sessions and this is my client. Well, not my client, my client's
29:37
PA. The PA insisted that we have to
29:39
do this thing on Telegram that she wants to record.
29:41
I said OK, no problem. Be grudgingly.
29:43
I said no problem. And once we tried it no more, I
29:48
saw the wisdom because for my clients, especially my paid
29:52
clients, by the time we're done with the session, I like to
29:55
prepare. Excuse me, I like to prepare
29:58
meeting notes, you know, just to keep track of all the things we
30:03
discussed and then, you know, key points, what we're supposed
30:07
to do next, all those sorts of things.
30:09
And man, the fact that there's an audio recording makes this
30:13
thing a whole lot easier. So it limits how much writing I
30:17
have to do because in the past I've been doing everything old
30:20
school. As we're talking, I'm writing,
30:22
I'm writing, I'm writing. So where was I?
30:29
In Telegram. So we have this session on
30:31
Telegram so that I your media will have the audio recording
30:34
just so that she can digest this thing, listen to it over again.
30:37
Think of it as own personal podcast episode.
30:42
So we stay on the call. I made sure that the audio
30:45
downloaded well, first, because you know, I'm still new to this
30:49
Telegram thing because the first time I tried using Telegram, we
30:53
had the session by the time we finished the audio just
30:55
disappears waiting up and I was able to find the audio.
30:59
But to be on the safe side now, what I do is I just tell the
31:02
people that, look, look, Chi chi, chi, hold on.
31:04
First, let me end this thing. Let me be sure that the audio
31:10
has downloaded well, and then I'll now send it to you because
31:14
I don't risk the person getting off the call like the first
31:17
time. And then he threw the recording
31:18
off. Then let's see what else.
31:23
Also, just give us some general advice, you know, about using AI
31:27
because he spoke about some concepts here that we couldn't
31:31
go into in in a lot of detail. Like what else, like social
31:35
capital, like what else? Market validation, product
31:44
market fit. No, sorry, no, not product,
31:46
market fit, minimum buyable products, you know, on and on
31:49
and on. So I told her that look, when
31:50
you have AI tools, you know, it helps, you know, use Google
31:53
Gemini, use ChatGPT and just just do as if you're talking to
31:58
a person, you know, I'm a Nigerian team.
32:01
I'm a Nigerian 24 year old female based in Ellorin,
32:04
Nigeria. I'm thinking of starting a pig
32:06
farm blah blah blah. I spoke to a podcaster, he told
32:10
me the start of with an MVP minimum viable product.
32:15
You know what kind of minimum, minimum viable products are
32:20
possible when it comes to pig farming And then send, they will
32:25
give you some suggestions. Now, this is the reason why
32:28
product market fit. I say product market fit.
32:30
Sorry, forgive me, I'm slow today.
32:32
This is the reason why I'm subject matter expertise, why
32:40
you have to be the expert because if you're the expert,
32:44
you can tell when something work and when something won't work.
32:47
So when you give Google Gemini that kind of prompt, it will
32:52
give you some suggestions, maybe like 5 or 6, because you're the
32:55
professional pig farmer, you know that?
32:57
OK, option one, option three, option 5, it makes sense.
33:01
Option 78 and 9 is total rubbish.
33:04
And then option 4 is hallucination.
33:08
You now select the three that can work because you're the pro.
33:12
So we should have a good grasp of what it is that we're trying
33:15
to get into. So that also when we're doing
33:18
research online, especially those of us who are going to use
33:22
AI tools, you will know which one is a good suggestion and
33:24
which one is rubbish. So yeah, that was it.
33:30
We ended the session. I told her that I hope she's
33:33
going to share the podcast with other people, especially more
33:36
female, because over 70% of my audience is men and I have more
33:43
women listening to the podcast, you know, for personal reasons.
33:46
But I'll talk about that later. So yeah, that's it.
33:51
And then of course, I told her, look, I pay the bills by doing
33:55
consulting and it's the people who pay me that make these free
34:00
sessions possible. It's because I'm collecting
34:03
money for some people that I can at least spend some time.
34:05
I'll be talking to some of you guys for free.
34:09
So I told her, you know, any business owners who are
34:11
struggling with revenue targets, sales teams, tell them to
34:16
contact me. I'm always Adm away and yeah,
34:21
that's it. So we ended the session, I gave
34:23
her the audio and that's my summary pretty much for what a
34:29
Nigerian 24 year old woman should do if she was starting
34:32
Business Today. So whether you're interested in
34:38
pigs or jewelry or whatever, the advice is pretty much the same.
34:45
I remember the reason why I wanted to talk about this today,
34:50
the reason why I wanted to talk about this particular 1 today
34:53
was because in the last podcast episode, I think I spoke about,
34:57
you know, my experience with what was the nickname I gave
35:01
her? What was the nickname again?
35:04
Mary Kay. Yeah, my friends with Mary Kay.
35:07
And after recording the podcast episode, I was wondering, people
35:11
who listen to this thing, I don't think maybe I was woman
35:13
bashing, maybe because, you know, I seen you on her.
35:16
So I don't bash him too much or something.
35:20
So I said, OK, you know what? I also had another promising
35:24
conversation with a female. So let me comb my share that one
35:26
here. Yeah, exactly.
35:28
So basically, I'm just trying to launder my reputation.
35:30
So you should not feel as if the whole thing with Mary Kate, as
35:36
if I was just bashing her Anyhow, you know, nobody like
35:38
that. So this is an example of a
35:43
different conversation with a young Nigerian female.
35:46
And yeah, that one different. So yeah, I think that's it.
35:52
And that's all for today. So if you'd love to connect with
35:55
me, you can call, send me a text message or a WhatsApp message on
35:59
08064662140. Remember, if you want free
36:07
advice, I'm open. Just let me know in the very
36:11
first message that you sent that you're looking for free advice
36:14
and then we'll hook it up. But of course, I will only
36:16
answer one question. If, you know, hook up a paid
36:21
consulting session, that's not a problem.
36:24
I have different options that range from anything between 400
36:28
all the way down to 15 K So any which way you're covered.
36:35
Yeah, I think that's it. Yeah.
36:36
That's all for today. So thank you very much.
36:38
I will catch you all some other time.