3 Imperatives For B2B Marketing Leaders As We Kick Off 2023, with Josh Dougherty
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.
What you'll learn about in this episode:
Strategies to consider for your marketing program in the face of economic uncertainty
Imperative 1: Protecting your marketing spend
How to protect your marketing spend in the face of economic uncertainty
Why…
The skinny
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