Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The Business of Feminism: How to talk about social issues and still make an income

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The Business of Feminism: How to talk about social issues and still make an income · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:00
Hello and welcome to the podcast today.
0:04
OK, well, not today. Today we're going to talk about
0:06
the conversation that I had with a feminist.
0:09
So this is my first feminist conversation, but don't worry,
0:13
it didn't have anything to do with feminism, but rather we
0:16
were discussing influencer marketing, affiliate income, you
0:21
know, things of our nature. Those are the sorts of things
0:23
that we discussed. So since she's a feminist and I
0:29
haven't gotten permission to use her real name, let's just call
0:32
her IFA. So yeah, I'm going to share the
0:35
conversation I had with IFA, who's a feminist.
0:38
And just in case some of you are wondering, IFA, is that a real
0:41
name? Yes, IFA is is a real name.
0:43
It's a Yoruba word and I think it means love, if I remember
0:46
correctly. I can't remember because I've
0:48
been out of that part of the country for a very long while
0:51
because I did my law degree in No Bafemiwalu University.
0:55
Oh, by the way, my name is Tavishima Ayede.
0:57
I'm a former lawyer turned business consultant.
1:00
If you'd love to connect with me and have a conversation with me
1:03
just like if I did, whether we're going to talk about
1:06
feminism or business, it's not a problem.
1:08
So reach out on 0806466 2140. But today I'm going to share the
1:16
aspects of our conversation that covered influencer marketing and
1:22
affiliate income. OK, before I begin, maybe a
1:26
rough definition so that if you're listening to the podcast
1:29
for the first time, you'll catch what is going on now influencer
1:33
marketing. Now when you hear influencer,
1:35
influencer marketing, everybody in Nigeria already has an idea
1:39
of what an influencer is or who an influencer is.
1:42
But I want to correct 1 misunderstanding.
1:45
For lots of people, they look at the size of the audience and
1:49
that is what makes them to term someone an influencer.
1:52
So like some people hear that I have a podcast and I have 4200
1:57
subscribers and it's like you're an influencer.
1:59
And I've corrected them that, look, no, it's not by the size
2:03
of the audience. Influencers are called
2:07
influencers not just because they have big followings, but
2:11
because influencers are able to get the people who subscribe to
2:16
them or who follow them or who are their fans, They're able to
2:20
get them to do something else. Influencers can move the needle.
2:26
Influencers can move the crowd. Influencers get stuff done.
2:34
So it doesn't mean that somebody has 4000 subscribers, therefore
2:37
is an influencer. No, if I was a sort of
2:40
individual that when I speak my 4000 followers, we move, uh huh.
2:47
Then you call me an influencer, but I'm not at that level yet.
2:52
So you subscribe to the podcast, you listen to the podcast, you
2:55
find what I say to be valuable, but I don't have that level of
3:00
influence over your lives. So I can't 'cause you guys to do
3:05
anything now. That's the reason why, what's
3:08
her name? Kim Kardashian.
3:10
You know, that's the reason why Kim Kardashian gets paid good
3:13
money, because when Kim Kardashian speaks, people move.
3:19
If Kim Kardashian says buy this bag, people buy when her younger
3:25
sister, I can't remember that one's name, the one with the
3:27
makeup brand, when the younger one says buy this lipstick,
3:31
people move. So it's called influence
3:37
influencer marketing. It's not about the size of the
3:40
audience, but the fact that these people are able to get
3:45
people to take certain actions, especially when we're talking
3:48
about business. So me, no, not an influencer,
3:54
but if you have somebody who only has 1000 people subscribe
3:58
to his podcast, but every single time the guy or the girl speaks
4:02
people move that person is an influencer.
4:07
So for those of you who are thinking of using influencer
4:09
marketing for your businesses, please do not get deceived by
4:12
anybody that has big, big audience.
4:14
It is not by the size of the audience.
4:16
It is whether that person is able to get the audience to
4:22
actually take action on something now because that is
4:29
the key thing whether people take action or not.
4:31
When you're dealing with influencer marketing, also don't
4:36
be deceived by the number of the size of the audience.
4:39
You also want to make sure that it's actual, that they have
4:42
actual people who are the audience because, you know,
4:43
nowadays people can use bots, people can use paid audiences,
4:48
all kinds of things to inflate their figures.
4:50
And I'm currently talking to someone right now who I suspect
4:53
is in that kind of a quandary. But the guy, no one come out.
4:57
I use his own mouth to say, bro, you know what?
5:00
I actually paid for this thing. The guy doesn't want to come
5:02
out. I said.
5:03
But look, The thing is when you have the services of a
5:07
consultant like me, you actually need to tell us the truth so
5:12
that we can start diagnosing what is wrong with your
5:14
business. I will know where to move next.
5:18
Apart from that, any consultant who is worthy assault will have
5:23
a certain level of confidentiality about how they
5:26
conduct their businesses. So there's stuff that you will
5:29
tell me that I cannot go and loud it over the Internet even
5:33
if I want to, you know, use you as case study.
5:37
I will anonymize or something. Nobody will know that it is you.
5:41
So if you reach out to me in the future, you want me to help you
5:45
diagnose a couple of business problems or you have some
5:48
questions that you want answered, you need to let me
5:51
know. If you're exploring influencer
5:53
marketing and you have an audience, 50,000 followers,
5:56
100,000 followers, whatever, and you're wondering why am I not
6:00
making money, you have to level with me.
6:03
If I ask you how did you acquire this audience?
6:06
Did you pay? Is it bought?
6:08
Is it? You need to let me know.
6:11
You need to let me know because it's then I'll be able to give
6:13
you the right business advice. So just in case there's someone
6:18
listening to this podcast right now who is willing to try
6:20
influencer marketing for his business or you consider
6:22
yourself an influencer, you have 100,000 followers.
6:25
You don't know why you're making money.
6:27
You want somebody to help you figure this thing out, then
6:30
reach out. You can call, send me a text
6:32
message or a WhatsApp message on 08064662140.
6:39
Now related to influencer marketing, there's something
6:42
called affiliate marketing or you know, affiliate income or
6:46
whatever it is that we want to call it.
6:47
Now, affiliates just means, and I put it now, so you remember
6:52
when we're back in universities, back in the days when people had
6:58
club and cult, Yeah, club and cult are not the same.
7:02
But anyway, let me just leave you at that level, OK, Let me
7:07
say club, let me just let me leave cults out of it.
7:09
Let me leave secret cults. So clubs now for those of us who
7:14
went to 'cause I went to over you, we had clubs there, social
7:18
clubs. Then at least in Unilac there
7:21
was clubs as well. UI also had some clubs, although
7:24
I heard that UI clubs are dry. Then where again like schools
7:29
had club shop. Now you have people who are
7:31
members of the club. When you're a member of the
7:34
club, it means that you have paid your dues, you have gone
7:37
for the ceremony, you know where they induct you, you do your
7:42
inductor ceremony and everything like that.
7:44
So you are a member, excuse me, of the club.
7:48
Then there are some people who are not members of the club.
7:50
But anytime where the club get activities, you know, you'll see
7:54
them around, you know, you know, helping out, you know, whether
7:58
it's arranging transport or maybe just catching trips or
8:01
donating one or two things or whatever.
8:03
Shall now those kind of people are called affiliates.
8:07
Affiliate means, you know, not be my teens per SE, but sure I
8:13
am. I am here and you know, we they
8:16
run them together. So affiliate marketing is when
8:20
it is not your own thing, but you will join with somebody and
8:24
you go run them together, but the thing belongs to the other
8:27
person. So let's say I have a product
8:31
that I'm selling now. Let's say my product is 50 days
8:35
to a billion naira. So let's say I have a product
8:38
I'm trying to sell now, a coaching session, 50 days to a
8:41
billion naira. The coaching program is my own
8:46
now because some of you listen to the podcast.
8:48
You have faith in me, you know, you know you believe in me.
8:51
Some of you might want to get a slice of the action.
8:54
You say, oh boy, how far. Now that is your program, 50
8:57
days to 1 billion naira. Let me help you market this your
9:00
program. Then what you do is you will
9:03
give me 10% for everybody who signs up to the program.
9:07
You know something like that. Maybe for this program 50 days
9:10
to be on, maybe I'm charging people 1.2 M each.
9:14
So the people now who come forward and say look, I listen
9:17
to your podcast, I'd love to support the program.
9:20
I know some people like I hook you up out of that 1.2.
9:24
Just give me 10% only. So each time I send you one
9:27
customer and you close the deal, you will give me Commission of
9:30
120 K. Now that kind of person will be
9:34
an affiliate. All right, So that's how it
9:38
works. Because the program, not my own,
9:40
is my own team. Then this other person is not
9:44
with me. Which are the best ones to join
9:46
hand with me? So go run together.
9:49
So you can see. Are they the same?
9:51
Well, there's some similarities, but they're different.
9:54
OK, so influencer marketing, affiliate marketing.
9:59
Now the reason why we're looking at that today is because this
10:02
lady now the feminist Eva, if it reached out to me, she's
10:07
currently a 200 level law student at IMOS State University
10:13
and she's been listening to the podcast for a while.
10:16
She thinks the podcast is great and impactful.
10:18
She's been listening for a few weeks and so she wants, she had
10:22
some questions that she wanted to ask me and like I say, I'm OK
10:27
with giving free advice. So you want free business
10:30
coaching, that is not a problem. You want free consulting, that
10:33
is not a problem. Just call me, send me a text
10:35
message or a WhatsApp message on 080646621400.
10:43
By the way, apologies, I'm making today's recording at
10:45
church. It's the weekend, kids are at
10:47
cats and classes, so you're going to hear some noise in the
10:49
background. So, so if you want to reach out
10:54
just like if because you have some questions to ask, I'll give
10:57
you my number 08064662140. So if you're going to reach out
11:05
just like if I did in the very first message or in the very
11:09
first phone call, let me know. Now what you're looking for is
11:13
free coaching or free consulting.
11:15
Then I will answer only one question.
11:17
So think really hard about what that one question is before you
11:21
call or before you send me a text message.
11:24
Then if you want us to go in depth, you want us to do a deep
11:28
dive. So let's say you are an
11:30
influencer, you have 500,000 followers on Facebook where
11:35
you're not making any money. You want free advice?
11:38
No problem. And that's only one question.
11:40
But if you want us to go in depth and start looking at, you
11:43
know, the makeup of your audience, what products are you
11:45
trying to sell, looking at your conversions, your conversion
11:51
ratios when dealing with your with your customers, sorry, with
11:56
your potential customers. Let's see what I was trying to
11:58
figure out any customer service issues that you've had, trying
12:02
to optimize your offering, you know, things like that.
12:04
You want us to go in depth, We'll have to book a consulting
12:06
session. Now you can book a monthly
12:10
session so that I'm working with you almost every other day
12:13
trying to keep you accountable on stuff.
12:15
It can be a weekly session, it can be a daily session, it can
12:18
be an hourly session, depending on what it is that you can
12:21
afford. So yeah, reach out just like if
12:25
I did. Oh, by the way, if you find the
12:26
podcast valuable, just like if I did, please share the podcast so
12:31
they can grow so that other people can find value as well.
12:34
And if s s is going to share it with our people who are in IMSU.
12:37
So yeah. So I'm looking, I'm looking
12:41
forward to that. So share the podcast so that
12:44
people can get value from it as well.
12:46
Then let's see. OK, so she had a question to
12:50
ask. Let me see.
12:55
So I'm scrolling through the messages right now.
12:58
I didn't really, you know, type out any script for this
13:02
broadcast episode. So I'm just running through the
13:05
messages and then give my impressions live.
13:10
So if I learnt influencer marketing for brands, OK, I
13:17
didn't ask her where she learned it, but yeah, she learned
13:19
influencer marketing and she said she's finding it hard to
13:22
get started because she doesn't feel aligned with what it is
13:26
that she's doing. Now remember what I said about
13:30
influencer marketing? That is not just about the size
13:32
of the audience. Some of you, you go and get an
13:35
audience, you know, 100,500 thousand 600,000 and then excuse
13:41
me. Because of that, you think of
13:42
yourselves as an influencer because you take influencer
13:44
marketing course, that is not the case.
13:46
You know, let's be humble. So yeah, because I just said it
13:50
here, yes, I have 4200 subscribers on Spotify alone,
13:54
not to talk of the other podcasting platforms, but The
13:57
thing is when I talk, people don't move.
14:01
I can't move markets, all right? So it is people who move numbers
14:07
that we call influencers. And that's the reason why I gave
14:09
the example of this lady Kim Kardashian and her family.
14:14
If my younger sister says buy lipstick, people buy.
14:18
In fact, the I remember the second run, I don't know because
14:22
the sister has been doing it for a while now, but I stopped
14:26
following her after she released her second batch.
14:28
The first batch that she released two days, they sold out
14:32
everything. She released lipstick and she
14:35
say Oh yeah, my people come and buy 2 days.
14:37
They finish everything. The second run and that's was
14:40
after that I stopped following her.
14:42
I'm not on social media anymore. The second run, I think it was 3
14:46
hours, I'll be 4 hours that they sold everything.
14:49
That is what you call influencer.
14:51
When they speak, people move. If you're not at that level yet,
14:56
be humble. You have not yet arrived.
14:59
You are not an influencer. Even though you have the numbers
15:02
and even though you have studied the course, you are not yet an
15:06
influencer. You will get there in Jesus
15:08
name, but you're not there yet. Well, personally speaking, I
15:13
tell people not to even look at influencer marketing.
15:16
That's not business people. If you're a business person and
15:20
you want to pay an influencer to market your products or
15:22
services, you know that's cool, but that you know, you don't get
15:26
money and you know, you define what you go to.
15:29
And then you say, oh, let me because become an influencer.
15:31
I tell people not to do that because influencer becoming an
15:34
influencer and all this, it is hard.
15:37
It is hard because there's a lot that is required to build a
15:40
loyal audience. And building a loyal audience
15:43
takes time. And some people don't have the
15:45
patience, which is why they go and start buying, buying
15:48
audience, buying bots, buying follower and then stuff like
15:50
that. At the end of the day, you'll
15:55
just be deceiving yourself because you have an audience,
15:58
you know of 1,000,000 followers and then you go and meet some
16:02
companies then they will give you money.
16:03
But The thing is Nigeria is a small place and people talk.
16:06
After a while, people will start saying don't mind that babe,
16:08
yes, you get 1,000,000 follower but if you give her money,
16:12
nothing is coming out of it, nothing.
16:16
You will ruin your reputation. The thing will not work.
16:19
It happens a lot, I see it all the time.
16:24
In fact I first saw it back in my wedding photography days.
16:27
Back then people wanted their Instagram handles look good.
16:30
No need to to beef it up to go and be buying followers.
16:33
So you see a photographer who has you know 20,000 followers,
16:36
but meanwhile the guy is broke. What does it profit you if you
16:40
have 20,000 followers on Instagram but you're broke?
16:43
The reason why you're broke is because yes you have 20,000
16:45
followers but all those followers, they not be human
16:48
being. All of them is bots or paid
16:50
followers in Afghanistan and Mogadishu and in India, you know
16:55
who are not concerned in wedding photography and even when
16:58
they're ready to get married, like how would they even book
17:00
yourself? They're not even in Nigeria.
17:04
So it's not the size of the audience.
17:06
Please, let's stop be being infatuated with number, number,
17:09
number. It's not just about number, it's
17:10
about quality. Quality.
17:13
What's the quality of people that are following you?
17:15
And then about the depth of the relationship so that when you
17:18
talk, people move. All right, I always remember Kim
17:24
Kardashian's younger sister. I can't remember her name, the
17:26
one that sells lipstick that is a Bang Line influencer because
17:30
when she talks, people move. All right.
17:35
What was I? So influencer marketing is hard
17:38
because you have to build an audience.
17:40
Build an audience is a very long term something.
17:43
You can't do it in the short term.
17:44
It requires extreme focus because you have to be very
17:48
deliberate about the kind of things you talk about and, you
17:51
know, things like that. I'll be focused with the content
17:54
that you put out and things like that.
17:56
Then another reason why I stay, stay, I say stay away from
17:59
influencer marketing when you're looking for your daily bread is
18:02
because everybody's talking about how you monetize, how you
18:06
monetize, how you monetize. Yes.
18:08
And then we hear stories about this guy, what's his name, this
18:12
pastor Jerry Izzy. Jerry Izzy with his YouTube
18:16
channel, I can't remember, I think it was like in December or
18:20
so at some point, like he his YouTube channel was like the the
18:23
second most watched YouTube channel in the world in the
18:27
world. I said, how this boy do I
18:28
arrive? So even if it's just the
18:32
advertising revenue and it's all this cobot, cobot cobot that
18:36
they're giving him. I mean, think about it now 5050
18:39
cobot from one one person, you know, you collect, you know from
18:42
like 2 billion people. Is it no, is it no?
18:44
Money isn't no something. So we hear about Jerry, Arizona
18:48
and the rest of them and then we're now thinking, ah, ah, ah,
18:51
influence monetization, monetization, monetization.
18:54
Almost not like that. Because before you monetize the
18:58
platform, we give you some criteria.
19:00
You suppose reach some thresholds.
19:02
Now I can't remember the thresholds off the top of my
19:04
head, but listen so that you know what it is you're up
19:07
against me that I have 4200 followers on on Spotify.
19:15
Ask me whether I qualify for monetization.
19:18
Guess what 4000 followers. I no qualify.
19:22
I don't qualify Shishi actually let you people know the level of
19:26
work they need to do you people behind influencer influencer,
19:29
influencer. I've seen say money day, money
19:31
day and well, there's there's money is there, but man in the
19:33
work the threshold that you have to reach for Spotify.
19:37
I don't know what the threshold is, but I can assure you if you
19:40
have 4000 followers, you never 4000 subscribers, you never
19:44
reach, you never qualify. You cannot monetize nothing.
19:49
You don't monetize your channel. The same thing for YouTube.
19:53
YouTube, is it 500? OK, No, I think for YouTube it's
19:58
the number of hours that have been watched on your channels or
20:01
something like that. But the thresholds are a lot
20:05
bigger than what you guys think. Let me repeat, before you
20:11
monetize your channel, the threshold that is required is a
20:14
lot bigger than what you guys think.
20:17
Now I didn't do this research ahead of time, but I can tell
20:20
you in full confidence as of the date of this recording in 2026
20:26
that if you are on Spotify and you have 4000 subscribers, you
20:33
qualify for nothing. You cannot monetize nothing,
20:37
nothing. So it's hard work and that's the
20:40
reason why I tell people, oh, you want to grow up and become
20:42
an influencer? That's what I tell people.
20:44
My guy, stay away, my babe, run away.
20:48
Go and do something else. Don't go and do influencer
20:50
marketing. But anyway.
20:53
Nobody listens to me when I give that kind of advice.
20:56
Maybe they feel as if I'm. Holding the limelight like I
20:59
only want to chop it by myself, you know?
21:02
Anyway, let me move. So of course we started talking
21:06
about what it is that she likes talking about, and you know,
21:09
what she feels drawn to and stuff like that.
21:11
And then she said she's a feminist and she loves talking
21:14
about feminism. So that's how feminism entered
21:17
the picture. So.
21:21
Yifa has been thinking about being a feminist influencer, but
21:23
she's worried that she's not going to be able to make money
21:25
from that. And by the way, this is not true
21:29
Behemoth. Whether you're a radical.
21:31
Feminist or you're a radical. I don't know, masculinist.
21:35
I don't know what the male version is.
21:36
Whatever it is, you can make money as an influencer of
21:41
anything. The way that influencers make
21:44
money is they sell stuff. That is, you sell your own
21:48
things. Like Kim Kardashian's younger
21:50
sister, that babe she they sell stuff when she released her
21:55
lipstick. Clear out.
21:58
She's selling her own stuff. Then you can also make money as
22:02
an influencer by endorsing stuff.
22:04
So Kim Kardashian herself, once she endorsed something, they
22:08
give her Gupali. OK, so.
22:11
As an influencer, that's apart from reaching monetization
22:15
thresholds and then making money on advertisements and things
22:17
like that. Your money will come from you
22:19
are selling something or you are endorsing something.
22:24
So as a feminist, who said you cannot sell something or who
22:28
said you cannot endorse something?
22:31
Or who said you cannot? Reach the minimum thresholds for
22:36
the platforms and then you can start making advertising
22:38
revenue. Who said it's not possible?
22:41
It is possible. If you just figure out.
22:45
Who is the audience? OK, you're families, right?
22:48
No problem. You don't amass audience.
22:49
No problem. Who's in the audience and what
22:51
are the kind of things that they will buy?
22:54
What are the kind of things? That I will sell.
22:56
Those are the questions. So I just want you to know right
22:59
now, all right, whether you're a feminist or whether you're a
23:04
fundamental Christian or whether you're whatever.
23:09
You can make money from. Doing this game.
23:12
My honest. Advice as your brother is still
23:16
to tell you not to pursue this influence again because man that
23:18
game had very very hard. There is a things you can do but
23:24
sure as a feminist you can make money as a feminist influencer.
23:28
So any other feminists want to be influencer like if who is
23:34
listening do not be afraid you can make good money on this
23:37
thing but hard work is involved which is the reason why I say
23:42
please do not for start there is a ways to make money.
23:46
Now she has. What should she do?
23:49
Because she's tired of. Going between today she will
23:52
talk feminism, tomorrow she will talk small business or her
23:55
channels. So at first I tried.
23:58
To be sharp, to see how you can kill two birds with one stone.
24:00
Because you know creativity. Now whenever you can blend 2
24:02
things together is OK. So I told her how about focusing
24:06
on small businesses that are run by women.
24:10
That way you know all blend. Don't make sense now.
24:15
Abby. So yeah.
24:17
Sometimes you can synthesize your ideas and that's what I was
24:20
proposing. But then I was wrong because
24:23
iffair what she now said was sorry 1 moment.
24:31
Sorry, one moment I. Was just taking off my glasses.
24:33
I was recording with my glasses and you know, there's no need.
24:36
I'll use my glasses when I'm reading.
24:38
Really. So where was I?
24:43
So. Iffair, she said that OK, that
24:45
yeah, ordinarily that would seem like it's a good idea, but it
24:50
doesn't apply in her own case because the kinds of things that
24:53
she talks about when she's talking about families matters.
24:57
What she talks about are. So by the way, I hope there are
25:00
no children listening to this particular podcast episode.
25:03
If there's any child listening now, you're a parent, you're
25:06
leaving, this podcast is running in the car.
25:08
Your children are listening. Please.
25:10
This is the point where you pause the podcast because you
25:14
know from here the rest of the podcast episode might not be
25:17
suitable for children, particularly young children.
25:24
OK. All right.
25:25
So I'll give some time just just for those who are listening with
25:27
the children in the car so they can they can pause.
25:30
So I'm assuming that the pause they will continue later and let
25:33
me continue for the rest of you. So what if you like to talk
25:36
about is rape and she likes to talk about sexual assault?
25:40
So. You can see in that case, you
25:43
can't really synthesize it now because you can't be talking
25:45
about small Business Today and then tomorrow you're talking
25:47
about rape and sexual assault because, you know, the the gap
25:50
is too is too much. It's too much.
25:53
There's no sweet spot. So.
25:59
But T, how can I put it? OK, before I continue, let me
26:02
just give a personal, personal comment, especially since I
26:05
studied feminist jurisprudence in OAU.
26:08
Jurisprudence is the study of legal philosophy.
26:12
Let's just put it that way, legal philosophy and I studied
26:16
feminist jurisprudence back in OAU because.
26:22
You know, even though I've been out of school.
26:23
For how long now? I can't remember, let's just say
26:28
20. Years.
26:28
So even though I've been out of school for 20 years, even at the
26:32
time when I was in school, I could tell that this families
26:36
thing was going to become a big deal.
26:37
So I wanted to learn this thing properly, you know, from a legal
26:41
point of view, from a philosophical point of view.
26:44
So when I saw that was offered as a course Families use
26:48
jurisprudence, I, I, I took the course straight up.
26:52
So. You know, lots of, you know,
26:55
young ladies running around saying you're feminist.
26:57
Well, see The thing is talking about rape and sexual assault
26:59
does not make you a feminist. It doesn't.
27:02
It just makes you a decent human being because rape and sexual
27:05
assault are are wrong. Whether it is man doing it to
27:08
woman or woman doing it to men. Surprisingly, that's one thing I
27:11
learned when I was in OAU. Surprisingly, yes, women do
27:15
assault men. So it happens.
27:18
Or older women assaulting younger boys.
27:22
You know these things happen. OK, anyway.
27:29
So that's it. So talking about rape and sexual
27:31
assault doesn't make you a feminist, it just makes you a
27:33
decent human being because these things are wrong and these
27:35
things are cruel. And then also to let you know,
27:40
those of you young ladies who call yourself feminists, from a
27:43
historical perspective, the first wave of feminists, the
27:47
first generation of feminists, people refer to them as the
27:50
suffragists, Suffragettes, sorry.
27:53
Suffrage is the idea of voting. So the first wave of first
27:59
generation feminists, at least in the West, that procreation
28:02
was around female involvement, active involvement in Civic
28:07
Society, Civic Society, commercial life, and then
28:11
political life. So they wanted women to vote.
28:14
You know, a woman must be able to vote, just like men can vote.
28:17
A woman must be able to run for office.
28:19
A woman should be able to buy her own property, you know,
28:22
acquire her own land, you know, stuff like that.
28:24
So I just. Want you to know where you're?
28:27
Coming from, because nowadays people shout feminism, feminism
28:30
and I start hearing all kinds of strange ideas and I'm like, from
28:33
where to where, really. So if you study your history,
28:36
those of you who call yourselves feminists, you will see that the
28:41
initial movement was actually quite reasonable.
28:45
The initial movement was actually quite reasonable.
28:47
And anyway, nowadays it's changing to something else
28:51
because to say that women should be involved in Civic Society, a
28:55
woman can be president, a woman can be governor.
28:57
Oh, that's, that's fine. Absolutely, absolutely
29:02
fantastic. So let me scroll through my
29:04
messages again, OK? Because like I said, we're
29:10
talking about lots of stuff. So to say women should be
29:12
involved in civic, Civic Society is absolutely fine.
29:15
Women can be governor, women can be local council chairman, and
29:17
women can be anything makes a lot of sense to say that women
29:20
can be involved in commercial activities.
29:22
It makes sense. Women should be able to run
29:24
businesses. Women should be able to acquire
29:26
land, acquire machine, acquire everything.
29:29
Women should be able to vote, then be evolved in political
29:32
life to everything. It makes absolute sense.
29:34
But then nowadays there's a lot of weird ideas that are going on
29:37
there. But basically, if you are in a
29:39
position to do so, like my friend Eva who is still in 200
29:44
level in IMSU, go and check with your professors if they have
29:47
feminist jurisprudence there. It will help you.
29:51
From a personal point of view. Also, from a legal point of
29:55
view, go and know what it is that you're talking about
29:58
because a lot of you are shouting feminism, feminism, but
30:00
it's just a bunch of stuff that you've learned from from social
30:04
media and anyway, one network. That's always my advice for.
30:11
Most people anyway. Where was I?
30:14
So talking about rape and sexual assault doesn't make you a
30:16
feminist, it just makes you a decent human being.
30:18
And everybody, whether you're male or female, everybody
30:23
actually should be against rape or should be against sexual
30:25
assault. Because even if it doesn't
30:28
affect. You personally, you know the
30:30
people that are being raped, who are they?
30:31
It's not our wives, it's not our sisters.
30:34
It's not our mothers. It's not our cousins, it's not
30:37
our daughters. So it's just a matter of
30:39
decency. Everybody should be against that
30:40
kind of rubbish behavior. Anyway, that's a side note.
30:46
The main thing that I wanted to say is so Ife wants to make
30:50
money by talking about these things, right?
30:54
That's the question. She says yes, she does.
30:57
Good. So since she's talking about
31:01
these things and since her audience, in theory, we're
31:07
made-up of people who are interested in these sorts of
31:08
things. Remember what I said earlier in
31:11
the episode that how you make money as an influencer?
31:14
You'll make money as. An influencer by selling
31:17
something or by endorsing something.
31:22
So if you're in this. Situation now I want to start
31:25
making money as an influencer. Is the next step not especially
31:29
now that we have chargeability and not what not?
31:31
Is it not to go and start doing research about the kind of
31:34
things that you can sell? What about the kind of products
31:41
that you can endorse or they can start doing affiliate marketing
31:45
on your channel to your audience?
31:50
See, I understand that creativity.
31:52
Is hard. That's the reason why I tell
31:53
everybody to download these tools, because these tools are
31:57
very good for ideation, for coming up with ideas.
32:05
So my advice to ephere. Was you make money by changing
32:09
value the. Value of exchanges.
32:12
You will sell something physical or maybe you will sell a service
32:18
because there's some people who are feminist influencers and you
32:23
know, there are services that they run counseling services for
32:28
victims of violence or, or maybe they run rehabilitation programs
32:32
or things like that. So you sell something physical,
32:35
you will sell a service or you put together the audience and
32:39
you will sell advertising or you will endorse something.
32:45
That is what efair has to research.
32:50
But I told her that is the reason.
32:51
Why I tell people not to begin? This thing takes time.
32:57
Building this kind of loyal audience takes time.
33:02
So Aster, do you want to make? Money today or you want to make
33:04
money in five years? She says she wants to make money
33:07
today. By the way, the reason why I am
33:10
brutally honest and this very direct I'm having conversations
33:13
with you is because I want you guys to make progress.
33:17
All right, the more progress you make.
33:19
The more money I make, if you're a success and people say cut
33:23
soap for me, how did you do it? You will say you get one guy.
33:27
When they call Tavi Shima, they will say TT what?
33:32
And then you will introduce them to me and you say this is the
33:34
guy who led me to the promised land.
33:38
And once you do that. Of course I'm going to make more
33:41
money. So that's the reason why I'm
33:42
directing people and I'm hashing people and I'm asking people
33:44
these very, very frank conversations, 'cause I want us
33:47
to make progress quick, quick, quick.
33:50
Because if you make progress and you make money, I definitely
33:53
will make money. You make good money, you pay me
33:55
well. As you make good money and as
33:58
you. Elevate in your situation, as
33:59
you elevate in life and you refer me to people, you'll be
34:02
referring me to people on a different strata.
34:05
So me and IFA were talking now she's in level 2.
34:07
She won't always be in level 2. One day she will graduate and
34:10
one day she will be a senator. When she's on a senator level
34:14
and she's referring people to me, it will be senatorial
34:16
connection. She will be sending my way.
34:20
So Aster, do you want to make? Money.
34:22
Now I want to make money in five years.
34:23
She says She wants to make money today.
34:26
I said no problem with the small audience that you have.
34:29
Start trying to sell something. So now, Esther.
34:33
What do families buy? Her response was, I do not know,
34:36
to be honest. And then I gave her the
34:39
assignment that I'm going to give a lot of you because
34:42
especially if you're not paying me money, I'm not going to rack
34:44
my brain and come up with ideas about how to solve your problem
34:48
like that. I've told you what the problem
34:49
is. I've told you what the solution
34:51
can be. The rest is up to you.
34:52
Go and do the research on your own so I.
34:55
Told her What do you carry for? Phone you have ChatGPT or do you
34:57
have Gemini and then she laughed.
34:59
She says she has ChatGPT I say good these things are good for
35:03
ideation. Why go and search?
35:06
Go and do your research. What will feminist buy?
35:10
Go and do your research. She came back later with some AI
35:16
generated ideas and. As I read these things out.
35:19
Now this is not me doing the research, this is her doing the
35:22
research. Please, I want you people to
35:23
take it as proof that these tools work.
35:28
The problem is a lot. Of you have them on your phone,
35:30
you don't bother to experiment with them, but they're on your
35:33
phone and they're on your computer and they are free.
35:37
Take advantage of these things. You have money generating ideas
35:43
sitting. I do in your pocket.
35:46
What are you doing? You're using AI for photo
35:50
generation. You're generating photos of
35:53
yourself so that you look snatch and then you share it on your
35:56
social media. My friend use these things to
36:01
research ideas that will help you make money.
36:07
Now, whether for people who want free advice or people who pay
36:10
for my services, my job is to help you discover the answers on
36:13
your own. I'm not here to spoon feed you.
36:16
So I always make sure that you we'll do some work to arrive at
36:22
the answers. I will teleguide you.
36:24
That's why I'm here in your life.
36:26
But I'm not here to spoil feed you the answer Anyway.
36:29
So Jennifer came back and then she found some she found some
36:32
interesting suggestions. She found some products that
36:36
families will buy safety and protection.
36:38
So like safety alarms, pepper spray one.
36:42
The moment she said pepper spray, the thing like I
36:46
understood the thing like it made sense because my
36:49
sister-in-law, she sells cake and unfortunately she
36:55
unfortunately she she has on running with some some some
36:58
rough *** in her home side of town.
37:01
But luckily her and her girls that were together, they had
37:03
pepper spray. So the pepper spray the guys and
37:06
then one of them people had knife.
37:07
I'm not saying that you should go and carry knife up and down.
37:10
I'm just saying that you know it is what it is.
37:12
Unfortunately, in certain parts of Niger and certain
37:17
neighborhoods in Abuja or in Lagos or whatever, if you're
37:20
going to be out late, you. Know for those of us who are
37:24
self. Employed.
37:24
Sometimes you have to go and deliver late at night or go and
37:29
deliver in a strange neighborhood.
37:30
So anyway, pepper spray. So I was like, Oh yeah, OK, I
37:35
know that lots of girls nowadays carry pepper spray.
37:38
And then I know one real estate professional who has pepper
37:41
spray any time we should go for sight viewing pepper spray in
37:45
her handbag so that any teams just blind your idea.
37:51
So personal safety items so families can buy a pepper spray,
37:54
they can buy GPS wearables. That's to track their
37:58
whereabouts. Then there's also drink spiking
38:01
test kits. I have no idea that this is on
38:04
the market, but it makes sense anyway because I heard that this
38:07
spiking thing is on the increase.
38:09
Oh by the way, please, those of you who have children around,
38:11
that's the reason why I say this episode is not suitable for
38:14
children. I beg they shouldn't be
38:16
listening to these sorts of things.
38:18
We shouldn't make our children nervous that the world is
38:21
unsafe. Then feminist, feminist audience
38:25
can also buy self defence and empowerment.
38:27
So classes in martial arts, classes in safety, safety
38:30
workshops, OK, that one already already been seen it even
38:34
because even on LinkedIn already been seen it.
38:35
People actually have those as businesses.
38:39
So not just in the UK, you know, don't they enter Nigeria?
38:42
I've been seeing some Nigerians who also sell those kinds of
38:44
services. Then healing and support
38:47
services, that's a trauma therapy, survivor support, legal
38:52
aid, OK, especially since IFA is a studying law.
38:57
So legal support then education and awareness, you know, people
39:00
can buy programs on gender violence training then
39:05
obviously. Yeah, obviously.
39:08
This one, I don't know, anything didn't come to my mind.
39:10
But obviously feminists by feminist books, that one should
39:13
have been an easy one to figure out.
39:15
But I don't know, that day my brain was was sleepy, so I
39:17
didn't even think of that one. But yes, you know, if you have
39:20
an audience and your feminist influencer, I mean, come on, you
39:25
should sell feminist books. So now it should be
39:27
straightforward. But somehow I didn't think of
39:28
that. Then let's see what else then
39:34
some digital and tech stuff. So safety tools, reporting
39:37
tools, evidence reporting tools like recording apps and new
39:40
stuff like that. So this is just what Jennifer
39:43
found when she did the search. Now, can you see, remember what
39:46
I said at the beginning, that there's stuff that you can sell
39:49
if you have a Prime Minister influencer?
39:52
Can you see if you sit down on your own, it'll be hard to
39:57
figure this thing out, but you take these AI tools, you create
40:00
a quick prompt, you run this thing.
40:02
And in less than 30 minutes, you already have some ideas.
40:06
So feminist books, should I ever use AI tools to do some research
40:12
and find feminist books that are popular in Nigeria or feminist
40:15
books that a Nigerian audience might likely buy?
40:17
And then she can start buying them small, small and then try
40:20
to sell to our audience. Some of the other things we
40:23
spoke. About now.
40:24
Pepper pepper spray drink spiking kids.
40:27
So babes, I'd like to, you know, live a social life.
40:30
You know they might be interested in the drinks spiking
40:33
test kits. The classes the.
40:36
Survival support, the legal aid, the therapy, the programs on the
40:41
gender violence. You know there's some NGOs that
40:45
do. Lots of that stuff.
40:47
Doing gender training against against gender violence in
40:55
ministries, parastatals and and corporations here in Niger.
41:01
Can you say that there's tough to sell, so don't lose?
41:06
Hope if you're a feminist influencer or whatever kind of
41:09
influencer, don't lose hope. There are things that you can
41:17
sell. Just going to do some research.
41:20
So I also told IFA that yeah. So yeah, we're making progress.
41:23
You can become an affiliate because even if she doesn't want
41:26
to buy some of these things and sell and then keep the profit,
41:29
she can become an affiliate. You find somebody who is a
41:32
feminist book retailer and you tell the person that I have an
41:35
audience. My audience is 50,000 strong.
41:38
I've been building them over the last 10 years and all of them,
41:41
they've been militant families just like me.
41:44
So let's enter into an agreement.
41:46
You give me your book, I go form book club.
41:50
Would they do bookly review? Something, something, one thing,
41:53
one thing. You know, every week we really
41:55
discuss one book, one book, one book.
41:59
Any sales that you make? You give me 20% on each book so
42:03
you can get into those sorts of arrangements.
42:06
That is what we call affiliate because remember what I said in
42:10
the beginning, affiliate just means that the team where they
42:13
sell no beyond thing like the thing belongs to somebody else,
42:17
but you partner with the person and too often you go run them
42:19
together. That's what makes you an
42:21
affiliate. No beyond thing.
42:22
So the books that he felt will be selling are not her own.
42:26
They belong to a feminist publishing house or a feminist
42:30
book retailer or something. Now be collecting 2020% on every
42:34
single book that they sell by the way.
42:37
OK, see the reason why I say that this thing is hard because
42:40
even when you're collecting 2020%.
42:42
So this is Niger, books are not really that expensive.
42:45
So how much will you be selling? 11 book?
42:47
One book would be like be like what 8K15 K?
42:52
2% of that is what doesn't make sense.
42:54
Think of the number of books that you have to sell for that
42:56
kind of thing to make sense. So if you don't understand what
43:02
I'm. Saying, let me repeat it again,
43:04
because I've actually had a chat with a lady, one of my Township
43:08
babes. She called in from the radio
43:10
show and this was precisely the predicament.
43:13
She's collecting percentage on each book, but each book
43:17
IS88K1010K. If the book costs, it'll be
43:22
18K20K. But then she's only collecting
43:27
in her own case, like 10% per book.
43:29
At the end of the day, Tino makes sense for her at all
43:32
because at 10% of 20 K, well, you have to sell books upon
43:38
books upon books upon books. OK, let's do the math now. 20K
43:42
that's two and then that's three zeros.
43:45
Then if you're. Going to do 10% that means you
43:50
cancel 10 that will now be that'll be that'll be 2000 OK so
44:00
if for each book that costs 20,000 you.
44:05
Only get to keep 2. 1000, What would 2000 do for you?
44:11
What will 2000 do for you? You have to sell that thing.
44:14
Units, units, units. You have to move units.
44:19
And that's the reason why I say stop looking at the fact that
44:21
you have 50,000 followers. Influence are people who.
44:26
When they speak, people move. Now if you are an influencer,
44:30
properly so-called an influencer, that one is not a
44:32
problem. If you sell one book and you
44:34
collect 2K from the book, well, by the time you speak, by the
44:39
time you speak. 12,000 people. Buy the book now I'm making
44:46
sense. You see what I say?
44:48
It's a hard game anyway. Maybe I'm lazy.
44:53
Basha, it's a hard game. That's reason why I say don't
44:56
even start Basha as a feminist. There are options.
45:01
You can make it work. So she wanted to know whether
45:05
when I say affiliate, I mean selling books on seller and
45:08
stuff like that. Seller that is SELAR, but you
45:11
know it depends because affiliates can't sell anywhere.
45:14
So when we say affiliate is not about the platform.
45:16
So this arrangement that I'm talking about now let's say you
45:19
have a radio show, let's say you call it the militant feminist
45:22
radio show, right? And you're on the airwaves.
45:26
It's still the same thing. You have an arrangement with the
45:28
person who sells the books. You tell them that anybody that
45:31
buys from you, you give me my 2% if you announce it on the radio
45:35
show. And then after the radio show
45:39
inquiries come in and then 8000 people ask for copies of the
45:42
book. So long as they come through
45:46
you. Those 8000 people, that would be
45:49
2000 naira Commission multiplied by 8000 people.
45:54
No, Do the math. So.
45:59
I feel it can be anywhere you can sell on the radio show.
46:03
But you're trying to do this. Thing on the radio show.
46:05
Let's say you're a radio show host like me.
46:07
Make sure you give them a special code.
46:11
You know that when you reach the publisher, tell the publisher to
46:14
give the tell the tell them to quote the code.
46:18
RFRFAB J5 let's say that's the code.
46:24
RF radical feminist. ABJ Abuja, your radio station is
46:27
in Abuja. Then five, maybe you did it in
46:30
the month of March. So that'll be the arrangement.
46:33
Anybody that calls up the publisher and says, I heard from
46:37
the radio show, they say I should quote RFAB J5 as my
46:41
special code. Once I sit down as a special
46:43
code, the publisher now knows. The bookseller now knows, if
46:46
they're being honest, that that's how much they owe you.
46:49
That from that person is supposed to give you your your
46:55
10%. So.
47:00
Affiliates you can sell anywhere.
47:01
Radio show no problem. WhatsApp group no problem.
47:05
Telegram group no problem. Facebook is still the same now
47:09
affiliate. Amazon are still affiliate.
47:12
Seller are still affiliate even from the church.
47:15
There are some pastors that have that run these affiliate things.
47:20
They come, they stand, they give.
47:21
A sermon and they say oh this particular book blah blah blah
47:24
blah blah and then they say buy the book and some of them are
47:26
affiliates. Then they run.
47:27
Now all of you. Buy the book and then by the
47:32
time they're submitting. It to the publisher, they say
47:33
publisher, I remember my own is to 2% that 10% whatever.
47:38
Then they collect their own. So affiliate income from
47:40
anywhere, even from the church pulpit.
47:46
So after that she said she has some more questions.
47:48
I have to tell her that look, calm down, calm down.
47:54
You know, Yoruba people say that when the handshake begin to
47:56
reach elbow that there's a problem.
47:57
And I have to tell her that look, this handshake is reaching
48:00
elbow. I extended my hand to say, let's
48:04
shake her next. You're holding my elbow.
48:05
Relax, relax, relax, relax, I said.
48:10
Answer one question. This one we've continued to this
48:12
level. I know, try for you.
48:14
I try now. So now, so she laughed, and
48:17
then? We started discussing how much
48:19
the pay packages are and like I said, I have something all the
48:23
way from big boys and big girls all the way to no get money like
48:27
you're covered. Monthly packages.
48:31
Weekly packages, hourly packages, daily packages.
48:35
We can work something out. So it's then that we started
48:38
talking. We started talking money and
48:41
yeah, that's it, Washer. The reason why I'm sharing the
48:44
conversation with efair is because I'm hoping that some of
48:47
you listening to the podcast right now who have dreams and
48:50
who have desires of becoming influencers, you would have
48:52
learned one or two things about how to perfect your strategy.
48:57
You understand, you also know what it really means to be an
49:01
influencer because it's not just about the number of people that
49:04
you have. Then I also hope that you've.
49:08
Been able to learn about the and I put it.
49:15
With the experiment. Of that if I and I did using
49:19
ChatGPT, I hope you guys will be able to use that to brainstorm
49:24
and do some research when you're trying to figure out what it is
49:27
that you could be selling to your audience.
49:30
But remember my final recommendation, my final
49:35
recommendation, if any of you ask me like you say, oh, talk to
49:39
me like you're my older brother. My honest advice to you will be
49:43
don't even start. There are easier ways to make
49:46
money now. You say you're going to be doing
49:48
running this influencer influencer thing.
49:51
That is my honest advice as a senior brother.
49:53
But if you insist that you must still do it, OK, sure, no
49:56
problem. At least I've told you guys this
49:58
is how it needs to be done. Some of you will be asking why
50:00
are you being sexist? Why are you only addressing
50:01
women? I bet no vex, I'm not
50:04
stereotyping. The reason why I've been
50:06
addressing women all this influencer thing is because
50:09
there has been no single one guy since I started this podcast who
50:13
has told me I want to be an influencer.
50:15
All the people who have said I want to be influencers, they're
50:17
women. So don't vex for me please.
50:20
I'm only just responding to the people that ask me.
50:22
There's no guy that has called me to say I want to be an
50:24
influencer. There's only babes that have
50:26
been saying it. It will also give you a hint
50:29
about why I've been saying. Anyway, let me not talk too
50:33
much, let me just leave it like that.
50:35
So thank you very much for your time and attention.
50:36
I'll catch you all this mother time.
50:39
Remember, if you want to reach out, just like if I did, you can
50:41
call me, send me a text message on WhatsApp, message on
50:44
08064662140. If you are an influencer, you
50:51
consider yourself an influencer, You want to start off being an
50:54
influencer. You need some help in how you're
50:56
going to break into the market? Call me, send me a text message
51:00
or a WhatsApp message. 08064662140.
51:06
You are not an influencer, you are a business person but you
51:09
want to see how you can be using influencers to sell what it is
51:12
you're doing. I'm currently working with one
51:15
of my clients right now, they're in the real estate space and
51:18
they have products that they are trying to sell to Nigerians in
51:20
diaspora. And so they want to use
51:23
influencers, Nigerian influencers who are based abroad
51:26
so that they can access Nigerians in diaspora, the
51:30
Nigerian Diaspora market. I'm currently working with a
51:34
real estate firm now and also we're trying to hook up.
51:37
So if you're in that situation, you're trying to see how you're
51:39
going to work with influencers. The number to call to send a
51:42
text message or WhatsApp message to is 08064662140.
51:48
So thanks for your time and attention.
51:50
I'll catch you all some other time.