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How the Tightrope of Assertiveness Penalizes Women at Work
In Episode 101, Lucas and Luna explore the double bind that professional women face when navigating assertiveness. They dig into research from the Journal of Applied Psychology showing that women who negotiate firmly often receive lower evaluations and fewer callbacks, while men who do the same are rewarded. The conversation centers on a 2022 study where participants evaluated identical negotiation scripts — the only difference was the gender of the name attached. Women using a direct communication style were seen as 'demanding,' while men were considered 'shrewd.' Lucas and Luna also discuss…
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