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The Marketing Metrics Everyone Misunderstands with Emily Popson, VP of Marketing at CallRail | Ep. 376
MQLs are dead…or are they?
Daniel sits down with Emily Popson, VP of Marketing at CallRail, to unpack the biggest pieces of bad advice marketers keep seeing on LinkedIn and what the real truth is behind MQLs, attribution, dark social, and AI-powered data.
Emily shares:
- Why the war on MQLs is misleading thousands of marketers
- How to fix your lead definitions without rebuilding your entire ops system
- Why attribution isn’t “garbage.”
And, what metrics do CMOs actually want to see? The answer might be the ones you’ve been leaving out.
This episode is for Marketers who are tired of LinkedIn…
The skinny
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