Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketing Generalists Land Jobs Through Employee Referrals
Episode 64 of The Marketing Career Podcast explores a strategy many marketers overlook: turning employee referrals into actual job offers. Lucas and Luna break down the mechanics of getting referred at companies like HubSpot and Salesforce, where referral hires account for nearly 40% of new roles. They discuss how to identify the right referrers, craft a message that lands, and follow up without being awkward. Luna shares data from a 2025 LinkedIn survey showing referred candidates are five times more likely to get an interview. They also tackle the awkwardness of asking someone you barely…
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