45. The All Or Nothing Approach To Our Wellness Offerings

Does this sound familiar?

A treatment isn’t selling, hence we write that treatment off as one that isn’t good.

A brand isn’t selling as well as we expected, hence we think it isn’t good and instead we find another brand to replace it.

You wellness offering isn’t working, hence the leader isn’t good enough, so we change the leader.

And, hopefully, once we get rid off the things that we think aren’t working, we should have a wildly successful wellness offering.

Except, we all know that that simply isn’t the case. We always end up where we started.

Now, let’s look at the converse scenario.

A…

The skinny

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