Kind Persuasion: Madeleine Nance on Asking Without the Ick
Kind Persuasion — with Madeleine Nance
Your supporters have already told you why they give. Most organizations let it evaporate.
Madeleine Nance has spent seventeen years in the nonprofit sector. She started in-house in Australia as a development director, working inside three organizations that ranged from an animal shelter to one of the country's largest national charities. She then spent seven years as a fundraising copywriting specialist, and now runs Kind Word, where the work is mostly strategy and training. She joins Sarah to explain where fundraising copy actually starts: not with…
The skinny
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