Latest / Influencer Confidential / The Perfect UGC Portfolio - What to Include to Work With Brands | FREE CHECKLIST #246

Transcript

The Perfect UGC Portfolio - What to Include to Work With Brands | FREE CHECKLIST #246 · Influencer Confidential

• 0:00
  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
• 0:04
  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
• 0:13
  Speaker 1: in this influencer industry and see behind the current Well
• 0:16
  Speaker 1: let's jump in. If you're a UGC creator that wants
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  Speaker 1: to work with brands, then you need a portfolio. I
• 0:27
  Speaker 1: always try to tell creators that the portfolio is very
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  Speaker 1: similar to the resume. This is a document that you
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  Speaker 1: need to show your work and without this document your
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  Speaker 1: chances of getting paid UGC deals are quite low. When
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  Speaker 1: you have that resume analogy, you know that you need
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  Speaker 1: this for work, right. I like to tell people you
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  Speaker 1: can't pitch without it. It's that important and that serious.
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  Speaker 1: So if you're watching or listening and you are a
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  Speaker 1: UGC creator and you don't have a portfolio, well don't stress.
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  Speaker 1: The good news is you can always make one. And
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  Speaker 1: if you do have one, what we're going to go
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  Speaker 1: over today is what you need to include in it
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  Speaker 1: to make sure that brand do in fact want to
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  Speaker 1: work with you. As someone that is on the brand
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  Speaker 1: side has paid UGC quators for content. I'm going to
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  Speaker 1: be sharing what I personally look for when I work
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  Speaker 1: with UGC creators, as well as some of the things
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  Speaker 1: that the creators in my community at Sidewalker have shared
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  Speaker 1: that help their UGC portfolio stand out. To make things
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  Speaker 1: simpler as well, I have put everything inside of a
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  Speaker 1: checklist for you guys that you can download and print
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  Speaker 1: or keep on your desktop or however you want to
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  Speaker 1: use it. So that way, if you need to refer
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  Speaker 1: back to it, you have that PDF that kind of
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  Speaker 1: recaps what we have covered in today's session. Just makes
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  Speaker 1: it way easier. I know I'm like that, so make
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  Speaker 1: sure you download it. So the first thing I like
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  Speaker 1: to think about when we think of a portfolio structurally
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  Speaker 1: in terms of the elements that go in it, I
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  Speaker 1: want to cover page. And I'll tell you why. The
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  Speaker 1: cover page is the first thing that the brand sees.
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  Speaker 1: It's literally that first glimpse before they click a video,
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  Speaker 1: before they read about you, before they watch your content.
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  Speaker 1: It's your cover page. Now, the UGC portfolio space is
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  Speaker 1: a little interesting because what we tell a lot of
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  Speaker 1: our influencers is that you can have multiple media kits, right,
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  Speaker 1: you can have different versions, kind of like we all
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  Speaker 1: have different resumes depending on the pitch. Well, I kind
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  Speaker 1: of think it goes case by case, but that this
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  Speaker 1: method could be applied to the UGC creator as well.
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  Speaker 1: So what do I mean by that? A lot of
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  Speaker 1: UGC creators will just have one portfolio, which is fine,
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  Speaker 1: that shows different niches that they are in. Now, if
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  Speaker 1: I have a creator, I worked with one recently, she
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  Speaker 1: has like beauty UGC in fashion and wellness. This all
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  Speaker 1: makes sense together, we don't need to separate it. But
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  Speaker 1: I worked with this guy the other day and he
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  Speaker 1: only had like sports UGC content, but then he also
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  Speaker 1: wanted to put travel and it was kind of confusing,
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  Speaker 1: like if he is pitching to a travel brand UGC
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  Speaker 1: work but leaning with his sports portfolio, why would the
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  Speaker 1: travel brand want to work with him? So that level
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  Speaker 1: of customization is quite important when you pitch, because you
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  Speaker 1: want the brand to be like, oh this was for me.
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  Speaker 1: This makes sense, And I think the cover page is
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  Speaker 1: where you can set this differentiation. So for example, if
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  Speaker 1: you send a travel pitch, your cover page will have
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  Speaker 1: AH image on it or it will feel very travel esque,
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  Speaker 1: versus if you were pitching I don't know, like a
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  Speaker 1: gaming company or something else, you would probably have a
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  Speaker 1: different cover page. The cover page is also a place
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  Speaker 1: where you can get creative. At Sidewalker, we don't like
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  Speaker 1: anything too cut and dry. We like to give you
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  Speaker 1: guys flexibility to think critically about your businesses. So I've
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  Speaker 1: seen some UGC portfolios that mention the specialties. I've seen
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  Speaker 1: some UGC portfolios that have like a slogan, you know,
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  Speaker 1: maybe something that's like helping brands create organic and paid content.
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  Speaker 1: You know, something that really is sharp and that I
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  Speaker 1: opening one liner about your business. You need to invest time.
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  Speaker 1: These documents don't just kind of go on a whim.
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  Speaker 1: You have to invest time. But guess what, this time
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  Speaker 1: that you invest into making your document will pay itself back.
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  Speaker 1: It's meant to make you money. So your portfolio will
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  Speaker 1: make you money in the long run. So invest the
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  Speaker 1: time that you need to make it look good. Now,
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  Speaker 1: if you're a type of creator that's like I don't
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  Speaker 1: have the time, I'm busy, I have a job, and
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  Speaker 1: you want someone to create it for you, Well, we
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  Speaker 1: have an entire design studio. So I will go ahead
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  Speaker 1: and leave a link to art design inquiries. I do
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  Speaker 1: just want to be very transparent. These are premium services
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  Speaker 1: because everything we do is custom made. But again, this
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  Speaker 1: investment is meant to pay itself off because it's meant
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  Speaker 1: to be a document that you go out and hunt with.
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  Speaker 1: And if you're interested in working with brands, is a
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  Speaker 1: UGC creator, You're in luck because we have an on
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  Speaker 1: demand training for you guys, all about this topic. You see,
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  Speaker 1: I come from the brand side, I've hired UGC creators.
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  Speaker 1: I'm going to be sharing not only the brand perspective,
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  Speaker 1: but ways that you can really monetize in this space.
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  Speaker 1: So this is something that you're interested in, Go ahead
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  Speaker 1: and click the link inside of our description so you
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  Speaker 1: guys can access this on demand training. But do know
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  Speaker 1: it is only available for a limited time, So go
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  Speaker 1: ahead and click on the on demand training and get started.
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  Speaker 1: What is important to note, whether it's the cover, the
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  Speaker 1: about anywhere throughout this document, because this is a sales tool.
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  Speaker 1: Please please please write it with the copy that is
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  Speaker 1: meant to sell. When I say having on your cover
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  Speaker 1: page helping brands create dynamic content, don't be afraid to
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  Speaker 1: speak that on your cover or using this style of
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  Speaker 1: copy throughout your portfolio. Because again, your follower is not
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  Speaker 1: seeing this deck. You know, no one's seeing this deck,
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  Speaker 1: your mom, your dad. It's literally for the company that
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  Speaker 1: you want to hire you, So write it in a
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  Speaker 1: way that has authoritative copy that sets you up as
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  Speaker 1: a professional. I also think it's really important on your
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  Speaker 1: cover page to have your company name or at least
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  Speaker 1: your name on it, but don't fill it with too
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  Speaker 1: much text. Again, this is meant to create that wile
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  Speaker 1: factor when they receive it. Now, some creators, when we
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  Speaker 1: talk about flow of a portfolio, some creators will save
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  Speaker 1: the about section to the end and they want to
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  Speaker 1: lead straight with their content. And that's fine. It's a
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  Speaker 1: creative decision. Like if you want to have your cover
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  Speaker 1: page and then go straight to content, that's fine. Some
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  Speaker 1: creators want to have a quick little introduction about themselves
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  Speaker 1: as the founder of this company or of this business.
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  Speaker 1: That works too. So what I share with you guys
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  Speaker 1: today is not about necessarily the order. It's more about
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  Speaker 1: what should be in it. I've seen very strong UGC
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  Speaker 1: portfolios that the about is at the end, but I've
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  Speaker 1: also seen UGC portfolios that the about is at the beginning. Again,
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  Speaker 1: the most important part about your introduction is that you
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  Speaker 1: speak to the brand. Not I like this content, I
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  Speaker 1: like shooting this. No, I create content to help brands
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  Speaker 1: do XYZ. Really lean into your authority in your introduction.
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  Speaker 1: Talk about what makes your content unique. Don't talk about
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  Speaker 1: your personal life or why you do what you do. Again,
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  Speaker 1: the person hiring you probably doesn't care. And I don't
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  Speaker 1: say that to be mean. I just say it to
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  Speaker 1: be like, you have very little time and space to
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  Speaker 1: talk about yourself. Make it count, and again, make it
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  Speaker 1: in their best interest. That's how you need to present
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  Speaker 1: when you're putting your introduction together. Super important throughout the
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  Speaker 1: entire UDC portfolio. Again, this is a portfolio and you
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  Speaker 1: are a content creator, y'all. This is not corporate America.
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  Speaker 1: So remember that introduction about page needs to be visual.
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  Speaker 1: No one wants to read a whole bunch of texts.
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  Speaker 1: Make sure that that page stands out visually and has
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  Speaker 1: you know, images on it. I always tell creators I
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  Speaker 1: don't want to see a page without an image. If
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  Speaker 1: you just give me a background with text, that just
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  Speaker 1: does not make it engaging. Now, what I'm about to
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  Speaker 1: share are the two most important parts that any UGC
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  Speaker 1: portfolio needs to share regardless of anything. If your deck
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  Speaker 1: does not include these pieces, then I think you're going
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  Speaker 1: to miss the mark. So we're going to talk content
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  Speaker 1: specialties and content types. These are very two different things.
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  Speaker 1: When we're talking about specialties, we're talking about different styles
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  Speaker 1: that you can do for your clients. So take short
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  Speaker 1: form video that is a specialty, long form video that
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  Speaker 1: is a specialty. Photography, text based content, carousels, infographics, voice
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  Speaker 1: over like, these are specialties. This lets the client know
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  Speaker 1: this is what you specialize in. Right, So like imagine
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  Speaker 1: you don't do long form video and the client is
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  Speaker 1: looking for long form video, Well, that's not your specialty.
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  Speaker 1: This is basically saying here's what I can do for you,
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  Speaker 1: versus content type. This is more like a testimonial. Right.
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  Speaker 1: A testimonial can be a short form, it can be
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  Speaker 1: a long form, it can be a graphic. Right, There's
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  Speaker 1: different ways to apply that type. Now, again, all of
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  Speaker 1: this is inside that PDF document, so you will see
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  Speaker 1: all the examples of content specialty. So you guys can
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  Speaker 1: download that and have access to it. So don't worry. Okay,
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  Speaker 1: you don't have to take crazy amounts of notes while
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  Speaker 1: I'm sharing this. When we talk about content types. This
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  Speaker 1: is more where I think of like POV and lifestyle,
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  Speaker 1: testimonial style videos, unboxings, before and after style content. To me,
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  Speaker 1: this again is showing you more the type of content
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  Speaker 1: that you could produce, regardless if it's short, long, infographic, whatever,
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  Speaker 1: it's just ideas. Now again, do we want to list
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  Speaker 1: this on a portfolio? Do we want to list this
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  Speaker 1: sort of stuff? No, we want to show you. Never
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  Speaker 1: want to tell your client. You want to show your
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  Speaker 1: client what you can do for them. Right, So, even
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  Speaker 1: if you have certain specialties, obviously those we can list,
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  Speaker 1: but again, make sure that you show your portfolio needs
• 9:06
  Speaker 1: to show your content. So if you have a testimonial
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  Speaker 1: style piece of UGC, have it there clickable so that
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  Speaker 1: the client can watch it. If you have an unboxing style,
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  Speaker 1: a stop motion style, a POV style, have it available
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  Speaker 1: so the client can click it. Without these examples, you're
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  Speaker 1: not getting hired. Now, don't freak out and don't tell me,
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  Speaker 1: you know. I hear this all the time from creators
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  Speaker 1: in my Inner Circle program. They'll tell me, well, what
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  Speaker 1: if my content's not good enough? You know, and there's
• 9:31
  Speaker 1: these fears around good enough. I have seen twenty thousand
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  Speaker 1: dollars contracts land in a creators in box for UGC
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  Speaker 1: content that feels natural. Literally, the contract says to make
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  Speaker 1: sure that the content is shot on a handheld So
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  Speaker 1: they wanted it shot on a phone. They did not
• 9:48
  Speaker 1: want it shot on a DSLR or any sort of
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  Speaker 1: professional camera. They almost even wanted it to shake. They
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  Speaker 1: wanted it to feel natural and real. And that's the
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  Speaker 1: thing with UGC content. So as long as you have
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  Speaker 1: one of these, you can include your content in it. Remember,
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  Speaker 1: a lot of UGC is used for ads. Ads want
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  Speaker 1: their content to feel natural and authentic and organic. They
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  Speaker 1: don't want it to feel harsh when the user is scrolling.
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  Speaker 1: They want that content to feel like, oh, this is
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  Speaker 1: a normal piece of content that like belongs on TikTok,
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  Speaker 1: that belongs on Facebook. If it's overly produced and highly edited,
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  Speaker 1: those don't work well for YOUGC user generated content. It
• 10:26
  Speaker 1: needs to feel like a normal person created it. Now,
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  Speaker 1: creators that work with me, they know that we're here
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  Speaker 1: to make money using these documents. These documents are not
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  Speaker 1: for our health, but they are for our wealth. Anytime
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  Speaker 1: you have a portfolio and you are able to provide
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  Speaker 1: a case study from a past client results you are
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  Speaker 1: able to bring to any past client. This shows your
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  Speaker 1: a business. Businesses want to work with other businesses. They
• 10:50
  Speaker 1: don't want to hire like creative off the street that's
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  Speaker 1: just gonna shoot video. No, they want to hire someone
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  Speaker 1: that has proven track record. Now, if you're just getting started,
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  Speaker 1: of course you're not going to have that track record yet,
• 11:01
  Speaker 1: But that doesn't mean that you can't track and see
• 11:04
  Speaker 1: how your own content does, or maybe get a testimonial
• 11:07
  Speaker 1: from someone that you've worked with in the past, a
• 11:09
  Speaker 1: character reference. I mean, even if you were to apply
• 11:12
  Speaker 1: to a job right now and you have no work experience,
• 11:15
  Speaker 1: they're going to ask you for a reference. So having
• 11:17
  Speaker 1: some sort of reference or testimonial inside your UGC portfolio
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  Speaker 1: this is going to make you stand out. One of
• 11:24
  Speaker 1: the portfolios in our pitching course, we had a whole
• 11:26
  Speaker 1: section that said client reviews, and we put that in
• 11:29
  Speaker 1: there so that the client that's reviewing it could see
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  Speaker 1: what past clients said about working with this creator. Now,
• 11:35
  Speaker 1: if you are a creator that wants to look inside
• 11:37
  Speaker 1: of UGC portfolios, that would be helpful for you. You are
• 11:40
  Speaker 1: a visual learner, then I would strongly suggest you check
• 11:43
  Speaker 1: out our Pitching to Brand's master Course. Not only will
• 11:46
  Speaker 1: we teach you how to pitch UGC brands, what to say,
• 11:50
  Speaker 1: how to find their email, we're also going to show
• 11:52
  Speaker 1: you how to put together these decks that are going
• 11:55
  Speaker 1: to land you paid brand partnerships. Again, this is work,
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  Speaker 1: This requires outreach. You need to be hit up certain
• 12:00
  Speaker 1: number of brands a day, a week. But our program
• 12:03
  Speaker 1: will create those systems so that you guys can do
• 12:05
  Speaker 1: that effortlessly and start seeing results. Now, what else do
• 12:09
  Speaker 1: we want to include in our portfolio? Right? We've talked
• 12:11
  Speaker 1: about the content specialties, the content types, the case studies,
• 12:15
  Speaker 1: the testimonials, right, any sort of client reviews. What else
• 12:17
  Speaker 1: should we be including your portfolio? Needs? Needs needs, a
• 12:21
  Speaker 1: call to action that basically says, if you're ready to
• 12:24
  Speaker 1: move forward, or if you'd like our support, here is
• 12:26
  Speaker 1: our contact Sometimes you'll send a portfolio to someone and
• 12:29
  Speaker 1: it will get sent around to a bunch of people,
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  Speaker 1: So you want to ensure that your contact information is
• 12:34
  Speaker 1: on there, because let's just say it gets forwarded around
• 12:37
  Speaker 1: the office and it lands on someone else's desk. They
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  Speaker 1: now have your contact information and it's not muddled in
• 12:43
  Speaker 1: an email okay, so include your contact info super important.
• 12:47
  Speaker 1: Regarding length of portfolio, again, it really depends on format.
• 12:51
  Speaker 1: Are you doing a PDF are you doing a website? Right?
• 12:54
  Speaker 1: So I don't like to say things like keep it
• 12:55
  Speaker 1: to this number of pages. I also think that it's
• 12:58
  Speaker 1: really hard to keep a portfolio to two pages, Like
• 13:01
  Speaker 1: I don't know. The portfolios in our program, we like
• 13:03
  Speaker 1: to take our time because we have multiple slides, like
• 13:05
  Speaker 1: a slide that shows a lifestyle, a slide that shows product.
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  Speaker 1: So if the deck is visual, I say, take your
• 13:12
  Speaker 1: time and take the pages you need to make it
• 13:14
  Speaker 1: come to life again. But if it's a website portfolio
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  Speaker 1: that's a different style format, then there is no such
• 13:20
  Speaker 1: thing as pages, right, it's just sections. It all depends
• 13:23
  Speaker 1: on you and the type of portfolio you want. I
• 13:26
  Speaker 1: hope you enjoyed today's episode. If you did, make sure
• 13:29
  Speaker 1: to rate, review, and subscribe to our show and visit
• 13:32
  Speaker 1: Sidewalkerdaily dot com for more resources on all things influencer
• 13:37
  Speaker 1: marketing and social media. Until next time,