Latest / The Wellness in Hospitality Podcast
32. Mastering the Descent: Navigating the Slope to the Valley of Despair
The 3 reasons why 97% of wellness leaders in hospitality oversee wellness offerings that don't make more than 1-3% of total hotel revenue are the following:
1. We bet on the wrong horse (we saw this last week)
We bet on the wrong wellness concept. And that is because we aren't taught how to write a concept, let alone create the right wellness concept for a particular hotel.
2. We then don't know how to ride that horse
Not only do we not get the concept right from the get go, we then struggle with the implementation of the wellness concept.
3. We don't stay the course (I'll be talking more…
The skinny
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