Latest / Unstoppable Empire: How to Start a Business While Working Full Time
Your Customers Might Be Lying to You
What if your customer research is giving you the wrong answer?
In Episode 30 of the Unstoppable Empire Podcast, we break down the difference between compliments, opinions, hypothetical promises, past behavior, real buying signals, and actual market evidence.
You’ll learn why “I’d buy that” isn’t the same as a purchase, how to ask better customer questions, how confirmation bias can trick new entrepreneurs, and how to build an evidence scoreboard before investing heavily in a business idea.
If you’re trying to validate a business idea, understand your Dream Customer, or avoid building…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.