Latest / Mortgage Marketing Radio / Ep #98: How This Loan Officer Made $122K from Facebook Without Running Ads

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Ep #98: How This Loan Officer Made $122K from Facebook Without Running Ads · Mortgage Marketing Radio

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In today's highly competitive mortgage industry, building profitable relationships with
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the real estate agents is essential for success.
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Go check it out right now, visit LOKestudy.com and download your free copy today.
1:17
Welcome to Mortgage Marketing Radio.
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I'm brought to you by the Mortgage Marketing Institute, your number one source for truth
1:24
in mortgage marketing.
1:25
Hey, listeners, Jeff Simpson, for welcome to this episode of Mortgage Marketing Radio.
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And I am so glad you're here.
1:39
I am actually recording this episode, the intro for this episode, Thanksgiving Week.
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I want to stop and say thank you because now this time of year, obviously, it's a season
1:51
of thanks and gratitude.
1:52
And every day, I'm grateful for you, the listener, the tribe.
1:56
Hopefully you're getting value and impact for your life in your business by being a follow
2:00
over here at the podcast.
2:01
And if that's the case, I appreciate you.
2:03
Thank you very much.
2:04
And I'd love to hear your comments and feedback anytime you can want to reach out to me.
2:08
Just send me an email podcast at mortgagemarketingradio.com.
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Questions, thoughts you have, want to know what my favorite breakfast cereal is, feel
2:16
free to ask away.
2:18
And do I like canned cranberry or the real cranberries?
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Hmm, inquiring minds, want to know, what about what are you doing this Thanksgiving season?
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Hope you're spending time with people you care about, loved ones, family, friends and
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so forth.
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I myself am traveling to Iowa.
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That's right.
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And the reason being is because my nephew is a freshman quarterback for the Iowa State
2:43
Cyclones, starting true freshman quarterback, who has just done some amazing things, breaking
2:51
all kinds of records in there for Iowa State.
2:53
Recently, he just lost, unfortunately, the Texas Long Horns, but that's okay.
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We'll bounce back.
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And we're the whole family's beaten up there for him who out there in a, attended game
3:01
and that check out all the fun there is to be doing in the beautiful city of Ames, Iowa.
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So I've got my long john's pack, my, my glove warmers, my hat, my scarf and anything else
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that's going to help me stay warm.
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Okay, so speaking of staying warm, getting warm, hey, by the way, guys, did you know that,
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hey, do you want to grow your business in 2019, the other strategic plan?
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How would you rank yourself in the terms of social media success with Facebook, success
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with social media video and things like that?
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How about success?
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Also, let's not forget the tried and true real estate agent referrals.
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Guys, I don't know about you, but listen, NAR and everyone on the data is still showing
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that people are still, as a matter of fact, there's an increase of people using agents
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to help them buy a home.
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So don't get blinded by the bright, shiny object in the squirrel distraction.
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People are still using agents to buy a home and they will continue to do so.
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Now, well, that looked different in the coming years, perhaps, and yes, and I've got some
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upcoming free training in classes to share with you about that, which will be putting
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in the Facebook community over at mortgage marketing radio podcast community on Facebook.
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So if you haven't joined us over there, feel free to do so.
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It's a free private group and access to some extra free training and stuff going on
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in there.
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That being said, if anything I shared with you is of interest to you for the New Year
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growing agent referrals, getting better with social media, building a brand, building
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a presence running Facebook ads and failing that whole thing out, how to use that
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to partner with real estate agents.
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Go check us out at mortgagemarketing.pro, we have got resources for you there.
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And here's a special offer for you here, my own version of Black Friday, join in the
4:34
month of November, become a mortgage marketing pro member and you'll get a free 30 minute
4:39
private coaching call with me one on one, cover anything you want in your business.
4:43
How do you do that?
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You go to mortgagemarketing.pro, become a pro member, hey, there's a 30 day money back
4:48
guarantee on that sucker anyways.
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And just for checking us out, I'm going to give you a free 30 minute coaching call with
4:54
me to help you with your strategy for 2019 and whatever category it is you want.
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All right, so how's that for an appreciation and thank you for being part of the tribe
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here.
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And that's only for the month of November.
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All right, so moving forward, my special guest this week is Larry Batagg and I wanted
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to bring Larry on because just not only a great quality guy, man, I just love to hang
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around, you know, good people, right, who doesn't.
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But Larry, he recently presented at the Todd Duncan sales mastery event and he talked
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about how he has been growing his organic engagement and leads and business from Facebook
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organically.
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That means not running ads.
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He still does also do ads, but I thought it was relevant for him to talk about how, I believe
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it's in 2018 thus far, he's generated $122,000 in income directly from Facebook organic.
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All right, last year in 2017, I believe it was about 80 to 110 Larry go through the exact
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numbers on that, but he's been growing every every year since he's actually been very
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intentional about his plan there.
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And we'll talk about how he does that, how he engages, how he builds a tribe, how he divides
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up time, business versus personal, et cetera.
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And you know, kind of what his structure is around being able to build a sphere of influence
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that leads to actual transactions and loans on Facebook organically.
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And so I thought this would be a relevant conversation to share with you, hopefully you feel
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as well.
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Like this episode or any of the others, as always, leave us a little comment ranking on iTunes,
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Stitcher, Google Play, on the blog, wherever you're listening to this, wherever fine podcasts
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are sold.
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So without further ado, let's get into this week's show.
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Larry, welcome to the show.
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Hey, thanks for having me.
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Really great.
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We'll be here today.
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You know, it's funny.
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I was looking at Facebook and how you connect and become friends with people.
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Interesting enough.
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I think we've been friends since 2010, right?
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Facebook friends?
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Funny as that.
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It's a long time.
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Yeah.
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And we've never had a conversation until today.
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The beauty of Facebook, right?
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Okay.
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You are here today because I heard about this amazing presentation you did at sales mastery
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with Todd Duncan and all about how you're able to generate business organically, if you
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will, right?
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Not running ads on Facebook.
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So we're here to talk about that.
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But give us your version of who is Larry?
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What's he all about?
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Why do you do what you do?
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Well, I'll give you a quick nickel version on me, but you know, I was the old five kids
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group in the far western suburbs of Chicago, and I'm living and moving into the St.
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Charles.
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I'm married.
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I got five kids in my own.
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I got a 1917, 15, 13 in the 11-year-old kid.
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My third year of law school, you know, in law school, they say the rule in law school is
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the first year.
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They scared you death.
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The second year, they worked you death, and third year, they bore you death.
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I was in the bore death year.
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They're going to class me to mine, beg me to get into mortgages, and I said, I'm not
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going to do sales because my whole family is in medicine law.
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But I have so bored.
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I thought I'd give it a shot, and I worked with this company called Northwest Mortgage
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and Northwest actually ended up buying out wells when well from bankruptcy in 1999, and
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they ended up acquiring them and changing their name.
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And so I would work there until about 2000, and in 2000, I interviewed with 18 companies,
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came over to Tree Creek Mortgage, been there ever since with myself and a processor.
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Now I'm the vice-president of national production, and I run a region, I run a branch.
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And got a good wife and a good life.
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So it's great.
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That's awesome.
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Good wife, good luck.
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Did you say you interviewed with 18 companies?
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Yeah, I think I was 17 or 18, I forgot what it was, but at the end of the day, when I did
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that whole thing, you know, I just remember everybody just jumping off cliffs, and the
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whole world was imploding, and everyone had to go find someplace else.
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And we had 55 loan officers in our branch, we did a billion dollars in 1999.
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And by the end of the year, we were down to five L.O.'s that all left other companies,
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like Panics inside.
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But I'm like, I just remember thinking to myself, you know, God doesn't operate in a Panic
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mode, so I can't panic.
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And I have the feelings, but I'm like, I'm going to bet this thing out.
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So I just, I talked to everybody over the course of that year, and by the time I made my
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swish, there were people that literally were on the second, third companies.
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And so I just haven't left since, so there's a Panic year, but I didn't operate in Panic
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mode, so that was one of the nice things I've done in my life.
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That's an awesome story.
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I've talked about loyalty, man.
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You don't really hear that very much in this industry, huh?
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I think, you know, you got to find a symbiotic relationship where they treat you well, and
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you, I think, do what you say you're going to do.
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And so any relationships, you know, that's never perfect.
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I mean, every marriage has its ups and downs, but it's been a great marriage.
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It's funny.
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It's in some ways it is like a marriage, the company you work for.
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It is.
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You spend more time with your employer than you do with your own family, you know?
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That is so true.
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So true.
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All right.
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So I don't even have these in front of me, but for those that listening, you know, non-offices
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are always want to get a sense of, you know, volume units, whatever, whatever you can
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share on that from me, let's just say 2017 if you want to look back on that.
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Yeah.
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So, you know what?
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I think what's kind of unique for me is I'm in a situation where I've gone to a
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non-producing branch manager role.
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And so people say, well, you do not produce.
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No, I do produce, but even though I'm a non-producer, and so how do I produce?
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I go out and I make it rain.
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And when I say make it rain, I'm out every week, every day I'm talking to realtors.
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I've hired two people on my team, and I refer all my business to them.
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I don't pre-qual, I don't pull credit reports.
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I don't meet with clients, but I will tell you that I've got a huge database.
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I'm going to tell you with running a region, with running my branch, with doing a recruiting
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nationally.
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You know, for me, I'm going to tell you, I'm probably sitting around 30 million a year,
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and that's with me, spending maybe two to three hours a week with face-to-face referral
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sources, as well as digging into my database, and that's outside of Facebook.
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So the Facebook I'm going to tell you, I will tell you exactly my numbers, but I'm over
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$100,000 for this year, as far as off of Facebook, but as a part-time producer, by non-producing
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and giving it to my team, I'm about $25,000 to $30 million.
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All right.
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Thank you for sharing that.
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Get that out of the way.
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So, yeah.
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You alluded to the Facebook.
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I'm just looking at my notes from our last conversation.
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Like you said, $100,000, you said for this year so far from Facebook?
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Yeah.
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So, my history, you know, I hopped on Facebook, I'm going to think of my numbers here.
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My numbers, I started in 2011 tracking them, and so I got, I mean, $8,000 that year.
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The next year, I doubled, I made $16, next year, I made $32, the next year, I bumped
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up to $40, and then I went to $80, and last year, I made $122,000 off of Facebook, and
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this year, I'm exactly at, probably, about $100,000, so far this year.
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And that's not running Facebook ads, and that's what really kind of grabbed my attention
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is, because you've done this in a very, like I said, the word organic, not running ads,
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not paying to get your name in front of people and all that stuff, so how have you done
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that?
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Before you answer that question, let me back up.
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Did you intentionally try in, you know, when you first started that first year, you know,
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got 8 grand off of Facebook, whatever, were you intentionally trying to grow your business
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on Facebook?
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So, just backing up really quickly, so there's a site I'm sure you've heard of, it's called
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Active Rain, and Active Rain, I was, I was number one in a state of Illinois on Active
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Rain, I was 77th in the world, and I got into blogging by accident and took off, and
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I got, I think it was 136 closing off of blogging.
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The problem with blogging is that it takes a lot of time to go ahead and create a blog,
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and I would blog every single day, and sometimes it was short, sometimes it was a little longer,
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long story short, my internet got shut down for three months, but as we moved from home
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A to home B, bad habit created, I never got back on Active Rain, so I hopped on this thing
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called Facebook, which was newer at the time for social purposes, and started getting
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business, and it wasn't until 2011, I started really tracking.
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And so, people ask me all the time, how do you know what revenue is coming from Facebook?
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And so, the way that I know this is two sources, and I'm talking about the organic free part
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of Facebook, you know, later on, you know, when I teach, I teach also about the paid advertising
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and about business pages, but for the sake of this conversation here, what I'm talking
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about is just the organic part.
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So every single new lead, I say lead, someone that says I want to come in for a loan application,
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that's the revenue.
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And so, that person becomes revenue, the second one would be Joe Realtor or Mary Realtor.
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If Joe and Mary Realtor, I've been, finally, I'll say stalking or hunting them, and I want
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to create a relationship with them.
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It might take me six months to get that relationship, if I'm lucky, and fortunate, and if I had
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gone and closed those gaps, well, every single closing that comes out as a result of that
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relationship gets added to Kitty as well too.
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You didn't get on Facebook to generate business initially, it was to be social.
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It was to be social.
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It was to maybe build a little bit of an audience and see, you know, I keep everything I do with
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social media, and when I leave my car, leave this building, I think about the brand that
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I want to go ahead and make sure that's out there.
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And so that brand, it's not Cherry Creek Mortgage.
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Cherry Creek Mortgage supports the Larry Bettec brand.
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If I went back to work for Wells Fargo, if I worked with somebody else, it was all
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to be about me, they don't work with me, the company because they work with me, and
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so I want to make sure that the image, that the brand, that the knowledge, that stuff
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that's being shared was about the Larry Bettec brand, and see if it can build something
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from there.
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And what had happened, I started getting leads that transferred, really, from actor
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brain over to Facebook, and then I realized this was a good venue to go ahead and create
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a whole new mechanism to generate that company.
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All right, all right, good.
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So just kind of like it dawned on you, you're like, hey, this is kind of the new actor
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of rain.
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Really?
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Yeah.
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Yeah.
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Okay.
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So how do you go about, now I'm sure your approach is different in that you've seen and
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tracked how it works, but how do you, that's the big question, right?
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Because there's always that argument that, you know, by the way, you have a Facebook
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business page, right?
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I do.
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Yeah.
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But you know, there's the old argument that your personal profile is for personal stuff,
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right?
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Kids, family, friends, all that kind of just people have to hear about your business.
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Yep.
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20% business.
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Yeah.
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How do you, how do you dance around that?
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Well, I think it's pretty easy to get asked at all the time.
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And so, you know, I'm going to turn around and ask you a fun question.
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But if you have a business page, what are you trying to go ahead and do with that business?
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Tell me what you're trying to get out there.
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I'm trying to build my brand, my positioning, and thought leadership.
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Yeah.
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Okay.
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So you got that.
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So the day, really, the brand that you're trying to get out there is you.
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And so the reality, when I have people say, I don't want to go ahead and I want to keep
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them separate.
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Well, really, what you're saying is I want to have a small segment of the population look
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at my business page where realistically, I'm like, forget that.
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I want the entire population to look at me, you know, look at me.
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I want you to look at me.
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And by the way, I would remind you that I'm in mortgage lending.
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So I say, forget it.
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If that's case, you know, you want to turn down money because you want to isolate yourself.
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And here's the big number that people don't figure out.
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You know how many people you can have on a Facebook personal page or 5,000, right?
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Yeah.
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5,000.
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And a business page can have millions.
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And so I think about Michael Hyatt.
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I think about Michael Jordan.
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Michael Hyatt's got 300,000 subscribers or Michael Jordan, I think he's got millions.
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And so once I become more popular than my 5,000, then my business page at that point becomes
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my venue.
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But the reality of it is, I'm not above that.
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I think I'm right above 4,900 right now.
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And so I have more on my business page than really my personal page becomes my banner.
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And the reason that is is because right now I think I'm saying between 7,800 people on
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my business page, those people on my business page either had it by me organically or I had
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to invite them.
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So at best, the most important part is there a subsection of all the friends in my personal
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page.
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And why do I want to go ahead and market to a subsection where I really want to market
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everybody?
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That's interesting.
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And of course, there's the discussion around organic reach is pretty much non-existent particularly
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on the business page.
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Let's just take that.
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And that if you want to reach people on your business page, you're going to have to pay
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for it.
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Correct.
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Okay.
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So then how do you integrate the two business and personal without like getting people to
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tell you to stop promoting your business?
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So if you and I became friends, I mean, how many times do you have this happen?
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We became friends on Facebook and within a minute, within an hour or within that day,
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that new friend is instant messaging you and say, hey, you know, let me get together
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and talk to you about my insurance services.
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I mean, what's your initial reaction to that?
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Well, no thanks, man.
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Yeah, it's a big stiff arm.
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I don't want anything to do with that.
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And so the reality of it is, as far as the business page, again, that's a subsection.
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And so for me, some of the stuff that I do on my business page is really used for educational
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purposes.
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And I'm knowing that I'm getting a small subsection.
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So I have this formula on my personal page, but the whole formula stems from three things.
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It's no me, like me, trust me.
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And if you think about it, we're just talking about Todd Duncan.
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Todd Duncan is the master, I mean, the master of the high trust interview.
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And so reality of what Todd Duncan is trying to do is go ahead and find out holes and
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gaps and people's needs.
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And you're seeing if you can go ahead and have a relationship with them.
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If it's a fitting relationship, and then if you can you close those.
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Well, for myself on Facebook, I want to know me, like me, trust me.
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So how can people trust me if they don't like me?
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How can people like me if they don't know me?
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So I have to go through those things and it has to be in that order.
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So I'll talk a little later as soon as we want to get into it about my stalking mechanism.
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But I hate to work stalk because as an attorney, you know, I used to be a, you know, in the
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state's attorney's office, we prosecute stalkers.
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I'm not talking about the criminal stalkers.
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What I'm talking about are people like you go fuzz on hunting, you know, you want to,
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you want to achieve an end result.
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And so I don't want to be that sales guy that you and I just talked about where, you
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know, friends you and shoved you crap in your face.
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I mean, that's an instant, you know, go get away from me, you know what I mean?
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Yeah.
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Yeah.
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Oh, well, let's talk about your, you know, I don't want to use the word stalking.
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What use, what do you use, friend thing?
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Yeah, I use talking, but I say friendly stalking.
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And so because here's the thing with friendly stalking, friendly stalking means, you can
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always tell me no.
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And, you know, at the end of the day, I go ahead and I go back on the weeds to pop up
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another day.
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So, you know, the first thing I do is I study my audience.
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And so I'll tell you the two pieces.
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One is I friend every single person I know if I know them.
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So when I say that, you get friend requests, we don't know.
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And if they don't have mutual friends, you know, I, I, I, when I was on stage, I was
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talking about, you know, once a week, I get some 18 year old girl from Russian bikini
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with her finger on her lip, you know, in a certain post, you got three friends.
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That's not someone I'm friending, okay?
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And for the woman after they always asked me, what about that creepy guy?
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I don't want the creepy guy.
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I want real people.
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And so at the end of the day, I'll friend everybody.
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But if I have targets, so we talked about the two income revenues.
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One is every single person that calls me for my office for pre-qual.
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So before I hand them off to my team, I will go ahead and say, Hey, oh, your
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George, okay, let's go ahead.
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Are you that guy right now with a hat on Facebook?
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Oh, okay, all right.
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Well, we're, we're protecting that.
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Great.
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Let me get you with my team and then we'll go ahead and take care of you.
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And so I'm friending everybody and then the people that I'm stalking would
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be referral sources that I think that we might be able to go ahead and have a
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relationship with it.
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So what I do is this I will now let's not forget my recipe is for over a hundred
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thousand dollars a year.
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But I like what you asked me last when we spoke last.
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You said that seems too good to be true.
21:10
What is?
21:11
But at the end of the day, if you take a look at my track record, if you figure
21:15
this out earlier than I do, you can expedite this.
21:18
You don't have to go the eight to 16 to 32.
21:21
But I finally realized a couple of years in that this, I think it was when I
21:24
was hit 40,000 year, that this is a great, you know, income source.
21:29
But if you do this in a methodical way, you can expedite this process.
21:32
So I'm going to, um, am I stalker moments?
21:35
I'm going to say I want to work with you.
21:38
I'll friend you and then I'm going to study you.
21:40
Am I saying it's going to study you?
21:42
I'm going to study you for at least a couple of weeks.
21:44
I'm going to see what your likes are.
21:45
There's a likes page.
21:46
There's an interest page.
21:47
I'm going to find out things.
21:49
And in order for this to work, it has to be authentic.
21:52
And so I'm going to find commonalities that you and I both have.
21:55
And I'm going to lean into those.
21:58
I'm going to see also as far as your posts.
22:00
And so my, my first interaction with someone will be no earlier than a week.
22:06
No later than two weeks then.
22:08
I'm going to like something that you post it.
22:12
Yeah, but I like something you post it.
22:14
Um, and I'm not going to make any kind of comment on it at all.
22:17
And then maybe the next week or two, I might find something else that you say.
22:21
And I might respond to something.
22:23
Dude, you rock this or spot on, um, and to find a sense of agreement.
22:28
And then, you know, you kind of build from there.
22:31
And, you know, I, I have this great story.
22:33
There's a woman by name of Tammy Kling, uh, Facebook and I wrote a book and, um, you know,
22:39
she's a New York Times best-selling author and I wanted to get her advice.
22:42
And so I did this and I, I friended her and then I ended up, uh, liking her.
22:47
And then I ended up, you know, a week or two later commenting on a couple of things I really
22:52
go passionate about.
22:53
She was right about where they support him.
22:55
And then next thing, you know, I instant message her pretty soon.
22:59
Yeah, she coaches Richard Branson.
23:01
She coaches, uh, TD Jakes.
23:03
She coaches a lot of NFL players.
23:05
She asked me to come down to her house where I think that she calls the conversation.
23:10
And only 100 people are allowed there.
23:11
And so I, I got to go down to the conversation and I'm hanging with her and we're talking about my book.
23:15
And, um, it all started by, you know, a slow stalking and finding common, common elements.
23:21
So you said it's got to be authentic.
23:24
Have you ever had times where you friended somebody and then for whatever reason you
23:28
decided that they weren't right for you just based on your engagement you saw on Facebook?
23:32
It wasn't like authentic.
23:34
Yeah, I mean, I think I see that all the time.
23:35
I think there's a lot of people that are not authentic.
23:37
And so at the end of the day, I don't want to, you know, I'm not going to go ahead and turn down business.
23:42
But if it's a sleazy person, an unethical person or someone that's not
23:47
costing much brain damage in my personal life, you know, I'm not going to, you know, um,
23:51
engage.
23:52
I got someone stalking me right now.
23:54
And I coached this person at one point in my life and this person is now trying to imitate me.
24:00
And I can tell you that it's big form of flattery in a positive sense when one wants to imitate you,
24:07
but I can tell you that this person is not authentic.
24:11
And as in the day that they're not being who they really are.
24:15
And so the truth of the matter is we're all broken people.
24:18
And so, you know, when I go ahead and post on Facebook, I got this great recipe.
24:22
And with authenticity.
24:25
But when I go ahead and say something to the fact that, you know, I feel like marrying my kid in my back yard
24:31
today because he's right.
24:32
Me nuts, I can tell you there's a million married parents out there that have the same feelings.
24:37
Now, I'm not going to go into specifics as to what my child done or had done.
24:41
I'm not going to go ahead and say my wife hit me or the frying pan sleeping on the couch.
24:46
You know, I am going to say I understand, you know, I'll make some kind of quip self-deprecating quip as far as,
24:52
you know, my wife, what I want to trade me into a newer model.
24:56
And everybody gets that.
24:57
And so you want to find these common elements without getting too specific on your negatives, you know.
25:02
All right.
25:03
Let's go back to the stocking friendly stocking thing for a moment because that sounds like largely it's real turrets that you're pursuing that with.
25:09
Realtors, you know, financial planners, attorneys, people that are referral sources, builders.
25:15
You know, the neat thing is I really, really believe in my heart of hearts.
25:18
The neat thing about Facebook is it's safe.
25:21
When I go stop in a realtor's office, my realtor's love me.
25:25
I love them, but that's one realtor in one office, the other 80 agents don't know me.
25:31
They don't trust me.
25:32
They don't know anything about me and they know I'm there for selfish motives in their mind that I want their business.
25:39
But if I backdoor this whole thing and start creating relationship online, it'll never be a relationship,
25:45
but can be either started or nurtured online and that can transfer over to the festival.
25:51
You know, how do you know or what kind of a process do you use to determine when it's right to take the online offline and go for a meeting, let's say.
26:02
It's got thing more than anything.
26:05
I think if you're a decent relationship, you'll figure it out.
26:08
You know, I have this realtor.
26:10
I just gave this presentation just recently to a board of realtors here locally.
26:14
And a realtor at a break said to me, said, um, so an intermission said, Hey, are you stalking me?
26:22
And I said, actually, it was.
26:24
And I said, but let me tell you why this works is because he was Chris and I said, Chris, you love grilling.
26:31
You love smoking cigars.
26:32
You like craft beers and you're passionate about family.
26:36
And honestly, I know that I don't even look at your Facebook profile because I could tell you that and you tell me if I'm wrong with any of the stuff.
26:41
He's like, no, you're right.
26:42
He's about on.
26:43
And so I like the opportunity of having this friendship that might be able to evolve into something more authentic.
26:48
And so from that point on, it was actually at that meeting that, you know, it kind of put the nail in the relationship that we're done.
26:55
We've already started that relationship, but for me, we all call out all these things he's interested in that I am.
27:02
It was authentic.
27:03
Was there any messaging or dialogue between you two prior to that, whether it's just a quick comment on Facebook or was.
27:08
Yeah. So I already made the jump from the from the social media to the physical world prior to that.
27:15
And we had started doing instant messaging before then we started texting, then we met, then we had a couple of coffees.
27:21
But the final piece was me getting into that seminar.
27:24
What's what's that messaging though in between there? You know what I mean?
27:27
It's like, okay, I'm trying to unfollow this whole whole thread.
27:29
You're friendly stalking this person, whatever your file, you're under identifying what their interests are and stuff like that.
27:35
And you friend each other, you have a couple of comments on posts that they have.
27:38
That's great because you're engaging.
27:40
But then how do you, how do you then, you know, what happens to progress that to now you're taking that to texting or what not?
27:45
Is it just the common?
27:47
Well, you know, you're going to find something that there might be some item of interest where he says something along the lines of, you know, he might say something about a local coffee shop.
27:59
I might do that. Love that place.
28:00
If you ever want to catch coffee, blah, blah, blah.
28:02
The thing that started us that took us to the physical was kind of a Gregor Floyd Mayweather fight and we were chatting about it.
28:10
And I said, dude, I didn't know you're in the MMA and he's like, well, I'm more boxing than MMA.
28:15
I'm like, well, I love that too.
28:16
I said, if you weren't going to go to that coffee shop, let's go to that coffee shop and let's get together.
28:20
We got so much.
28:21
We just got to know each other is like, I'm down for that.
28:24
As we walked in and had this that initial awkward, you know, conversation that even like maybe you and I have when we first got to know each other and then we jumped into reality, you know, no, that's right.
28:35
I'm glad you pointed out because it is a little bit, you know, awkward or whatever.
28:38
You got to find your, it's like a dance, you know, to mean you have to find that cadence a little bit back and forth to get that comfort level.
28:44
But I think what I just hit on for you for the conversation was your word, your word authenticity that you mentioned earlier is that was an
28:54
authentic real connection that wasn't fabricated.
28:57
You weren't trying to be somebody you weren't, which is going to be transparent in your communication.
29:02
So, you know, that is great, but I think that it's going to dissect even further.
29:08
I can't tell you that if I was in the mortgage business, if I was ever friends of mine who work in a state's attorney's office, one is a sheriff, and they said, I hate Facebook for these reasons.
29:17
I said, well, here's a difference between you and me. You're in the public sector.
29:21
You were not doing business by referral, you're not doing business by commission, you know, you're paid.
29:27
And so I'm not, I have to.
29:28
And so if I wasn't having a commission based business, I'm not sure I reach out to him to go ahead and create another friend in my life.
29:37
I have a lot of friends, but in my business, you can't have enough friends.
29:41
And so what I looked upon was this was an opportunity moment that whether it was the most ideal moment or not, I felt like this is not for me to put my head in the ring and say, let's see how we can do this, you know.
29:53
How many realtor referral partners would you say you've gotten through that similar type of method?
30:03
You know, I want to talk to you at some point as far as, but the things that you do on Facebook to create that, but I'll tell you, you know, the referral partners.
30:13
I'm going to say I probably have one to, I'm going to say probably least five or six, no, tell you a funny story that happened to me inversely.
30:21
I don't know how to get out of this one, but there's a realtor who's, she's a big header and we pride her away for somebody else that she's like, she sends me a text.
30:32
The other day and she says, hey, can you go ahead and promote my daughter? She's unspodified and she's really, really good singer and she's, you're just, just awesome.
30:43
We're trying to get more and more exposure. Well, I look her up online and she's got like 1.8 million followers, so she's a big deal.
30:50
The problem with her every single picture of this girl is in the skimpyis lingerie or bikini you've ever seen.
30:59
So for me as a family man, I'm trying to present a family business. Now I have to go back to this realtor and the realtor is like, yeah, I know she's so talented. I wish she wouldn't do that.
31:08
I don't like, okay, everything that I'm doing is authentic. Well, if I'm being authentic, I can't promote this on my, you know, even though I have a big following, I can't promote this.
31:18
No, no, you told the realtor that? No, I have said, let me, let me help you build your business and you promote your daughter.
31:27
I didn't say that to her, but I said, you know, let me, let me help you build your business and I, I, I brush it off. I'm hoping that it disappears because I, what I'm going to say, you're, you're 20 year old daughter, you know, well, she acknowledged it.
31:41
So, but, but I, I don't just think it's like, you know what, hey, that, that image isn't necessarily right for my following. Yeah, not for the message I'm trying to convey.
31:50
I don't want to be a family. All right, you alluded to something just a moment ago about things you, you need to do as a matter of fact, I wrote down 10 things people need to do.
31:59
Yeah, want to talk about a few of them. Yeah, so I, you know, I'll go through it really quickly, but I'll tell you really, you know, the first thing you have to do is you got to post every day.
32:10
I just kind of burned through this list for time, but you have to post every single day. And so when I say post every day, yeah, you got to think about what you want to post. I'll tell you about what you want to post level later on, but post every day.
32:22
Leave or not, you have to like your own post. How many times have you looked at somebody and they like their own post and think, boy, this guy's some cocky.
32:29
Yeah, you know, why you have to do it? The Facebook algorithm says you have 90. No, you have 70 seconds. You have 70 seconds to get a reaction on your post. And if you don't have it within 70 seconds, you're going to fall off the majority of walls.
32:44
Now Facebook has not developed itself or recognized and needed to develop itself so much to distinguish between a self-like and someone else like.
32:52
And so at the end of the day, as soon as you publish, you want to go ahead and like your own post. And I tell people all the time, they're like, why don't you like your own post?
32:58
I'm like, it's like a stand on other people's walls. So you want to do that.
33:03
You want to comment on 10 other people's posts, you know, on a daily basis. And the reason you do is because they're investing time, commenting on yours.
33:11
You want to make sure that you're showing that you're involved in the community. It's not a one way street only about Larry.
33:18
You want to respond to people who take the time to comment on your post. When people, if you were to comment on my post, I want to respond.
33:25
So I think about Michael Hyatt. Michael Hyatt says, you know, it seems overwhelming and you're going to spend hours a day on it.
33:32
I can tell you probably I'm under 10 minutes a day on it. I can tell you when I'm the best time to do it for me is like I'm going to train the station from, you know, sitting there at doctor's office.
33:44
If I'm waiting for my kids events, you know, frankly, people are sitting there with their phones are going to the bathroom.
33:50
I mean, it's just the waste of time that you have use that time. Don't go creating a calendar time for it.
33:57
But make sure that you do respond. And so like Michael Hyatt says between noon and 12 30 every day, you kind of eat those lunch and respond to everything.
34:05
But you know, whatever you want to, number four is you will have five you want to friend everybody that's real human beings.
34:11
I think you want to go back to what we talked about. You want to study influencers and engage when it's appropriate.
34:18
A big thing for Facebook in their new algorithm is Facebook live videos. You get so many bonus points now using Facebook live.
34:27
And so the biggest objection I hear is I don't like the way I look. I don't like the way I sound.
34:33
And my comment to that is, well, guess what? The rest of the world already sees you that way.
34:38
You're just not used to looking to and listening to yourself. So get over yourself.
34:42
You're the brand. You're the message. And you need to do that.
34:46
Facebook has a lot with local. So get local, get involved with local, you know, with local, you know, publishing and posting of waiting controversy is huge.
34:57
You know, politics. Yeah, I think that, you know, I see this political stuff. This is my only comment. I'll make on this because the short time we have.
35:05
Because if you have to get political, if you're in sales and you need to get political on a post, then just you're willing to say to yourself, I'm willing to go ahead and get everyone asked for always updates.
35:18
And so I started. I finally, after four or five days, I'm so sick of giving these updates. So I told my wife, if we have five kids, I said, you stay with those kids.
35:28
I'll, I drove them to three out of three with them. So I just emailed a story and people are crying. And they said, this is the stories unbelievable.
35:36
And it said, you should write a book. I'm like, yeah, yeah, yeah. Well, I started writing and sharing more stuff, long story short, long story short.
35:43
I got these 10 different stories in the book. And, you know, it's really, really high. I think the worst review I have. I'm being bragging. I know that I'm arrogant.
35:52
I have the lowest review I have on Amazon as four stars. And it's about 10 different people making 10 different decisions in their lives to go kind of from good to great. And so they're true stories.
36:04
And it's neat. And I always said, if I can make some money impacting people's lives, then I kind of died and gone to heaven. I mean, that's what it's all about.
36:13
Absolutely. And that's called, let's pull it up here again. No rewind, right? And you can be fine.
36:20
Yeah, you can find Amazon. No rewind. I'm not sure how many copies are left. I know my publisher asked me to go ahead and get it.
36:28
I think it's over 5,000 copies. So far, they've sold. But I know there's kind of versions out there, etc.
36:34
And I have, if people wanted to get them personally from me, I have, you know, probably about a few hundred here remaining that I could be happy to, you know, sign and send it if they had an interest.
36:46
No, there's lots of people with them. Speaking of that, what would be the best place? Obviously, people can go to Amazon, get the book.
36:53
But how, how should they reach out to you to contact you?
36:57
I'm going to go really direct. You can Google me and you can find a lot of things out there. You can print me on Facebook, which is really fun.
37:03
But I'm going to go really kind of really dangerously hardcore. And I'm going to give them my personal email address, which is just my last name.
37:10
The best bag, B-E-T-T-A-G, B-E-T-T-A-G at Comcast.net, or even my cell phone, which is 630-417-7172.
37:22
Awesome. Awesome. Well, look, thank you for sharing. And I assume you're going to continue to track your business directly off of Facebook for 2019 as well.
37:31
I will be all over it. I have actually new people coming in today at 1 o'clock today, and then I got from Facebook two days ago.
37:39
And again, we didn't even get into the other stuff as far as advertising and really getting manual in the Facebook business pages.
37:46
But I'm just telling the folks out there, if you want to remember just to be your brand, get out there, and don't be afraid of it.
37:55
Your whole job is sales. You are the product. Amen.
38:00
I appreciate you being here, man, sharing some of those nuggets of wisdom. It's a topic people are always curious to learn more about is how to be more present, be more real on Facebook, and generate business without selling your soul.
38:12
You bet. And you know what the last thing I'll say about is, everybody wants something for free. People are like, well, I don't want Facebook to know all this stuff about me. They track everything I do.
38:21
My point is, I'm getting it for free, and I'm making money. I don't care what they track. So don't be afraid of that either.
38:26
Yeah, besides that privacy is long dead. You know, it is long dead.
38:31
Well, listen, appreciate you being here once again. And listeners, if you like this episode, please let us know by leaving us a review in the show notes or up on iTunes or Stitcher, Google Play wherever you're listening to this.
38:42
And appreciate you guys tuning in and we'll see you on the next one. Bye for now.
38:47
Thanks for listening to Mortgage Marketing Radio. One more truth in mortgage marketing. Get more free training and resources at MortgageMarketingInstitute.com.
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