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SBP 225: The PostPod - Lessons from Traci Alfford. Good Work Is a Habit Not a Score
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What actually makes marketing effective?
It's tempting to point to great creative.
Or strong media.
Or impressive results.
But after our conversation with Effie Worldwide CEO Traci Alford, we realized effectiveness is something much bigger.
In this Post-Pod we unpack the four-part system behind effective marketing and discuss why leadership, culture and organizational alignment often matter more than any individual campaign.
Topics include:
Why effectiveness is a system—not a scorecard
Objectives, insight, creativity and learning
Why marketers struggle to define the real…
The skinny
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