Episode 42: Shelby Steiner; How A Fashion Designer Builds Gear That Works
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A great-looking jacket is the end of a very long chain of decisions and most people never see the chain. We talk with fashion designer Shelby Steiner about what actually happens between a sketch and a product you can buy, from pattern making and prototypes to tech packs, factory communication, and the unglamorous details that make gear work (or fail) in real life.
Shelby shares how a rural upbringing and an early fixation on fashion pushed her to move fast, take risks, and eventually land in Chicago design school after a gut-level moment of “I belong here.” From there we get…
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