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The Power of Referrals: How to Get Them and Land More Clients
Referrals are the lifeblood of many successful businesses. A warm introduction can cut through the noise, build instant trust, and significantly increase your chances of landing a new client. But how do you effectively leverage the power of referrals? In a recent podcast episode, I delved into this topic, sharing insights from my own experiences and those of my sister-in-law. Understanding Referrals in a Nigerian Context Let's start with a clear definition: a referral is any connection someone makes for you in a business context. Whether you're a budding entrepreneur asking a friend for…
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