Latest / Imperfect Marketing / Episode 131: The Power of Storytelling in Podcasting

Transcript

Episode 131: The Power of Storytelling in Podcasting · Imperfect Marketing

• 0:28
  Speaker 1: Hello and welcome back to another imperfect marketing brief Today.
• 0:32
  Speaker 1: I'm going to start off with the tale of Kendra the marketer without a marketing plan.
• 0:37
  Speaker 1: Kendra had tons of clients when it came to turning businesses and their marketing into landmarks, building their businesses, growing their donations if they're a nonprofit.
• 0:55
  Speaker 1: Whatever it took SEO, social media, fund, development, you name it Kendra was the marketing expert that people sought for wisdom.
• 1:03
  Speaker 1: Here's the ironic twist Kendra was so swamped with elevating other businesses she completely overlooked her own.
• 1:11
  Speaker 1: It was like the proverbial saying the cobbler's kids have no shoes.
• 1:15
  Speaker 1: Except in this case, the cobbler was Kendra and the shoes were a well-crafted marketing strategy and execution.
• 1:23
  Speaker 1: Day in and day out, kendra juggled client meetings, campaign launches and ungodly amount of coffee or tea or Diet Coke.
• 1:30
  Speaker 1: I'll focus on my own marketing tomorrow, she'd promised herself, as she pulled another long day for a client's project.
• 1:38
  Speaker 1: But, as we all know, tomorrow has a sneaky habit of turning into next month, and next month has a way of becoming next year.
• 1:47
  Speaker 1: One fateful day, kendra opened her analytics dashboard and was greeted by a growth chart flatter than a pancake, because she was stagnating.
• 2:01
  Speaker 1: This was Kendra's wake-up call.
• 2:04
  Speaker 1: She was the chef who never cooked at home, the gardener with a wilting garden, the motivational speaker who needed a pep talk.
• 2:11
  Speaker 1: So Kendra did the only sensible thing.
• 2:13
  Speaker 1: She became her own client.
• 2:15
  Speaker 1: She overhauled her website, initiated email marketing campaigns and even started a podcast called Imperfect Marketing.
• 2:23
  Speaker 1: Slowly, the tides began to turn.
• 2:26
  Speaker 1: New clients started trickling in.
• 2:29
  Speaker 1: Captivated by her self-marketing savvy, kendra couldn't help but laugh at the paradox of it all.
• 2:35
  Speaker 1: She had become her own success story.
• 2:38
  Speaker 1: And that's how Kendra learned a priceless lesson being a marketing expert is fantastic, but you can't forget to sprinkle some of that genius and expertise on your own business, because even the experts need a little self-love in the marketing department.
• 2:55
  Speaker 1: Okay, that's a story.
• 2:58
  Speaker 1: I'm a business-to-business service provider.
• 3:01
  Speaker 1: Right?
• 3:02
  Speaker 1: I help other people with their marketing.
• 3:05
  Speaker 1: I help teach people how to do better marketing for their business.
• 3:10
  Speaker 1: Stories are easier to remember.
• 3:12
  Speaker 1: Stories can differentiate you.
• 3:14
  Speaker 1: You can create a ton of engagement and a ton of retention with a story better than anything else.
• 3:25
  Speaker 1: It can be a personal story.
• 3:26
  Speaker 1: It can be a story about a client.
• 3:29
  Speaker 1: It can be whatever it is that you want to do.
• 3:33
  Speaker 1: If you're working stories into your podcast or your marketing, think about case studies, think about customer journeys.
• 3:39
  Speaker 1: Think about anecdote.
• 3:41
  Speaker 1: Think about anecdotes right To make your content more relatable and engaging.
• 3:46
  Speaker 1: You definitely want to avoid jargon.
• 3:49
  Speaker 1: Don't overdo it and be authentic.
• 3:52
  Speaker 1: Okay, start small.
• 3:54
  Speaker 1: You don't need an epic tale.
• 3:55
  Speaker 1: You don't need Kendra the marketer without the marketing plan.
• 3:59
  Speaker 1: Right?
• 3:59
  Speaker 1: You can just add in a small anecdote.
• 4:02
  Speaker 1: It can be just as powerful and just as easy to remember.
• 4:07
  Speaker 1: Listen to members, masters at storytelling.
• 4:10
  Speaker 1: Take a look at some people that you like to hear from.
• 4:13
  Speaker 1: Look at emails you like to receive, look at.
• 4:18
  Speaker 1: Listen to podcasts that you like to listen to and listen for the stories that they tell.
• 4:25
  Speaker 1: Practice storytelling.
• 4:28
  Speaker 1: Ask for feedback.
• 4:29
  Speaker 1: It is a great way to step up your marketing.
• 4:33
  Speaker 1: Thanks so much for tuning in to another Imperfect Marketing Brief.
• 4:38
  Speaker 1: If you learned anything today, it would really help me out if you would rate and subscribe.
• 4:42
  Speaker 1: Thanks, and have a great rest of your day.