Latest / Mortgage Marketing Radio / Ep #68: How to Automate Your Pre-Approval Letters

Transcript

Ep #68: How to Automate Your Pre-Approval Letters · Mortgage Marketing Radio

• 0:00
  In today's highly competitive mortgage industry, building profitable relationships with
• 0:04
  the real estate agents is essential for success.
• 0:06
  However, finding effective ways to secure agent relationships can be a challenge.
• 0:11
  With so many mortgage loan originators vying for the attention of real estate agents, it
• 0:15
  can be difficult to stand out and establish meaningful connections.
• 0:20
  Our new case study featuring loan officer Chris Cogill is a must-read.
• 0:25
  Chris has closed a remarkable 36 million in funded loans from agent referrals.
• 0:31
  And in this case study, he shares his proven strategies for building strong relationships
• 0:34
  with real estate agents and leveraging those relationships to drive more business.
• 0:39
  To get your hands on this resource, head over to LOKestudy.com and download your free copy
• 0:45
  of the case study today.
• 0:47
  You'll find actionable insights and practical tips that Chris used to close 36 million
• 0:52
  in funded loans from agent referrals and how you can too.
• 0:56
  Don't miss out.
• 0:57
  Go check it out right now, visit LOKestudy.com and download your free copy today.
• 1:17
  Mortgage Marketing Radio Brought to you by the Mortgage Marketing Institute,
• 1:22
  your number one source for truth in mortgage marketing.
• 1:34
  Hey listeners, Jeff Zinfer.
• 1:35
  Welcome to another episode of Mortgage Marketing Radio.
• 1:39
  I hope this episode finds you doing well.
• 1:42
  I know I'm doing much better back in full swing from this respiratory infection,
• 1:50
  got my Z-pack and I'm rocking and rolling, got my voice back.
• 1:52
  And I'm so thrilled to bring you our special guests here today,
• 1:58
  which are none other than Jeremy Williams, the founder and CEO of Stead Key
• 2:06
  and special guest, Sam Fanon, your mortgage man with premiere nationwide lending.
• 2:14
  What are we talking about here today?
• 2:15
  We're talking about a really cool tool that helps you automate your approval letters.
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  How often are you frustrated and challenged with having to update approval letters,
• 2:31
  having to log into your clunky system when you're not in front of a computer
• 2:36
  and maybe your mobile version of that doesn't work too well?
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  How often are realtors frustrated because they got to contact you on weekends or nights
• 2:45
  to give an updated approval letter because the prices change, negotiations of change terms
• 2:51
  and so forth.
• 2:52
  If you're looking for a cool way to alleviate you from a lot of that low ROI producing work,
• 3:00
  low dollar value work of just updating some basic numbers and a pre-approval letter
• 3:05
  and having to reissue that multiple times in a week or a month,
• 3:09
  well, Stead Key could just be the right solution for you as you'll hear about from our two guests today.
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  It's a matter of fact, you'll hear from Sam who has been able to leverage Stead Key
• 3:22
  in such a way that it's allowed him to grow his business.
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  Sam's already a $30 million producer, as a matter of fact, you'll hear his story about
• 3:31
  how Stead Key has helped him raise his loan volume, grow his loan production and has helped
• 3:37
  him be more successful in partnering with agents, grabbing their attention and adding value
• 3:43
  to their business, earning more referrals.
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  So Stead Key's a really cool system for those of you that are listening on the audio.
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  There is a portion in which we do have kind of a video representation of Stead Key to see
• 3:56
  the dashboard and so forth, but you'll hear at the end is that you'll want to go check out
• 4:01
  more at Stead Key.com. That's STED Key.com.
• 4:07
  Hey, Jerry and Sam, welcome to the show.
• 4:09
  Hey Jeff, how you doing?
• 4:10
  I am doing fantastic. Thanks for being here.
• 4:13
  Let's do this for the listeners. Let's identify who's who people know who I am by now.
• 4:17
  I hope. Jerry, why don't you tell the listeners who you are, what you do, and then Sam will come to you.
• 4:22
  Yeah, my name is Jerry Williams and I'm the founder of Stead Key and I was a loan originator
• 4:29
  and I built this system for myself and we've gotten a lot, had a lot of success with it and had a
• 4:35
  lot of loan officers have a lot of success with it and so, but Bill is from an originator's point
• 4:41
  of view located in Dallas, Texas and been in the business around 13 years. So that's me.
• 4:48
  Awesome. Hey Sam, what's up? Who are you?
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  Sam being in over here at Premier Nationwide lending your favorite mortgage man.
• 4:57
  I have been using Stead Key ever since Jerry created it and it has changed my business and my life
• 5:06
  forever. So just a little bit of a background, I have tried all of the different platforms out there.
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  I can't name names. I want to get anybody, you know, upset, but of all the different platforms,
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  CRM systems, you name it in mortgage business. Stead Key is the one that was a game changer for me.
• 5:23
  It simplified my life and my business partner's lives. So that's just a little bit about me and I
• 5:29
  mean forever loyal to Stead Key. Love it. Okay, so let's clarify then because you mentioned something
• 5:36
  there about CRM's, etc. Sam and let's clarify Jerry, you might want to take this on what exactly
• 5:44
  Stead Key is. What does it do? Yeah. So Stead Key, we do a number of different things and there's
• 5:50
  one feature in particular that we released first. So I built the system for myself and I built
• 5:55
  like a kind of a beginner beta version and I got such great feedback on it that I decided to make
• 6:02
  it a more robust platform that we could, you know, do bigger banks and add multiple users.
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  But in using kind of the full thing that I created, which was, you know, milestones and
• 6:14
  loan app and doc center and, you know, this approval letter deal that we built. And so one of the
• 6:21
  things that the Realtors just loved was the ability to generate a letter anytime they needed
• 6:27
  an approval letter. And in our market here in Dallas, it's so hot that, you know, you might have
• 6:32
  five or 10 offers going in on a house and it's really competitive. And so anyway, what our tool
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  does is it allows us a real killer. We build parameters and the Realtor can just quickly go in
• 6:43
  and type in the offer they're going to make in generate a letter. So that's kind of the main
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  thing that we released first. We've also got some features that have recently come out that are
• 6:53
  really cool, a little bit different and more marketing focused, again, towards Realtors. But
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  anyway, that's what our system does. And it's, so it's not necessarily CRM, but it's something
• 7:07
  that will help grow your business because it'll attract Realtors. Okay. So Sam, back to you for
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  second. Let's, let's talk about what attracted you to Steadkey. How are you using it in your
• 7:18
  business to, let's say, tell me more about like, are you using it to be able to attract and
• 7:23
  capture Realtors to provide a better kind of user experience? How do you use it? So there
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  was actually three main things that attracted me to it. I, you know, ever since coming into the
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  business, I've been trying to think, okay, well, what will make me different? What will set me apart
• 7:38
  from other loan officers in my area? So with Steadkey, it was one of those things, like Jerry said,
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  we're in a very, very competitive market at home, you know, gets listed. There could be 10, 20
• 7:51
  offers within 24 hours. Agents are usually showing properties in the evenings or on the weekends.
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  And so the number one thing that led me to Steadkey was, hey, these agents can generate those
• 8:03
  this letter 24 seven. So if it's 11 o'clock at night, they don't feel like fathering me,
• 8:09
  they can generate the letter to match their offer and submit it without wasting any time. Same
• 8:13
  thing if I'm in a meeting or on a podcast call, like this, they can go in and generate a letter,
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  so they're not losing any time. That was huge to them as a selling tool to these real estate agents.
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  Most of the time, they're waiting on their lenders to get the letters. Well, now they don't
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  have to. They're working with a loan officer that sets the parameters after approval. Then they
• 8:34
  can go in and generate the letter, whatever they want. So the second thing that I really loved is
• 8:41
  I was constantly crunching numbers from my customers. Well, with Steadkey, the customers, as
• 8:48
  they're going in and generating letters, they can crunch the numbers and know what their load
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  amount is, what their total monthly payment is, and what their cash to close is. And it's nearly
• 8:56
  spot on from what I would tell them they were to call me. So it's saving time right there for me
• 9:02
  generating letters for agents, saving time for me running numbers for the customers. And then
• 9:07
  lastly, it's just giving me a better way of living life with my family. I am not sitting here
• 9:18
  doing these free approval letters throughout the day or late at night or running numbers for
• 9:23
  customers. So it's really taken a lot off my plate and handed it over to the ones that really
• 9:29
  want to do it themselves anyways. Yeah, that's awesome. Give you a bit of a quality of life back.
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  I'm curious though, when you first considered, you know, opening the Camono, giving the keys
• 9:42
  to a realtor or a borrower on printing, creating their own approval letters, was there some
• 9:51
  reluctance to do that? No, there wasn't. And I'm a control freak. And with Steadkey, we set our
• 9:59
  own parameters. So just as if I'm doing a normal pre-approval and I'm setting the parameters
• 10:05
  telling the customer, hey, qualify for up to 250, 3% down on a conventional loan, I'm setting those
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  parameters. So on one screen of Steadkey, we set those same parameters. And if they happen to go
• 10:18
  over their limit, say taxes are higher or they're just trying to push the limits, it will not
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  let them generate a letter. So it completely takes that anxiety factor out from me because
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  I know if they're in there messing with it, it's something that I've set and it's
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  in the workup front. So they can't alter the letters the way that they load, they can't change
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  verbiage nothing in there. So it's, we have 100% control. And if there is a customer that's tight
• 10:50
  on debt's income and you don't necessarily feel like you want to allow them to automate it,
• 10:56
  you can click a box in there to email you and you can manually approve it. So he is thought of
• 11:03
  everything. Well, that's cool. So you can kind of get that last point of review and approval to
• 11:08
  make sure it's in line with you, but being the professional. Absolutely. So on that, like with
• 11:15
  my free approvals, I try to keep my customers well under the debt to income ratio max. So
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  you will have that customer that you know, wants to go up to another 5,000 in sales price
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  and they have room to do it. I can go in there and manually change. I can even do it on my phone
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  in less than a couple minutes. So we do have, you know, the parameters are set in there to where
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  they're just not running wild with these pre-approval letters. It's not going to get me in trouble
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  on the back end. So tell me about the conversations you have with the real estate agents and getting
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  them to adopt this. Because I know there's varying levels of either understanding or tech savvy
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  or, you know, I mean, I'm just curious about when you present this to agents, hey, I'm going to
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  give you the ability to generate your own, you know, approval letters. What are some of the responses
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  you get? Absolutely. So I teach several, I've taught several classes on Steki recently. And
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  at the end of the class, these agents are coming to me. I mean, just flocking to me. It's amazing
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  because they love the fact that, again, they have the control to generate that letter 24-7. So
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  late at night, or if I'm in a meeting, or if I'm with family, they have that control. And these
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  agents, honestly, they get asked by their customers often, okay, well, what would my payment be on
• 12:41
  this house? The same questions they're asking us. Well, the agents can actually run the numbers
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  in there as well and tell them, you know, here's at this surprise home, here's what your payment
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  is, and here's what your cash to close is. So in going through and teaching this class,
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  when Jerry created Steki, he kept saying over and over again, keeping it simple. Steki is very,
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  very simple and user-friendly. Even, you know, I'm a millennial, I'll handful my agents are millennials,
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  so they can jump in and they use it, you know, they just learned it real quick. Even the ones like
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  our mother's an agent, and she's been in business a long time, and she even can use it at ease,
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  since it's very good. It passed the Sam's mother's test, huh?
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  Jerry knows it really well, and so she can do it, anyone can do it.
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  That's awesome. So the class, tell me about this class, you teach a class that's just on Steki,
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  what's the name of it? Tell me more. It's on Steki. So we pull up the screen and we go through
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  it step by step, I show these agents, you know, here's what it looks like on this stage,
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  here's what it looks like, and if the screen's up, I'll show you.
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  Yeah, we can switch it. If you guys want to start doing the screen portion for those that
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  are listening, we've got a video portion to this as well, the link to it will be in the show
• 14:04
  notes, so you can check out some of the screen share we're going to do right now.
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  Yes, so one thing, Jeff, this is Jerry, I'm just going to point out, like, so one of the things
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  that we can do is we can brand this and make it look like your company's tool. And so you can see,
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  you know, if you look here, where Sam's going to log in, it's got his company's info,
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  it's called Premiere Proof Proof, it's 24 or 7, and then you know, just to clarify,
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  so a user would see that, be a borrower or a realtor, they see that brand of experience.
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  Yeah, when a realtor logs in or gets an invitation and a buyer, when they click on that link,
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  it's and create their password, it's going to take them here and it's going to look like,
• 14:43
  you know, your company's sort of deal. So we also have it, you can use Stead Key and we have
• 14:50
  one off loan officers that will use it, but this is our branded version, and we have the ability.
• 14:58
  Yeah, it looks like I'm logging into something provided by Sam's company.
• 15:03
  Yep, absolutely. So when I'm in the class is I start on this screen and what I just asked
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  the agent's first is, would you like to generate your own Premiere Proof of letters?
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  How many of you go, what do you mean, Generate Mountain Pre-improveable?
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  Just look on their face, and then they all raise their hands because they're like, yeah,
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  I want to generate it my own letters. I want to recognize you from the equation.
• 15:26
  Exactly. They're typing up the offers. Why not be generating the letter to match that offer?
• 15:33
  When you submit a clean off from the letters matching, it just makes that look a lot more
• 15:37
  presentable to the list agent. So when I'm teaching, I just simply ask them that to kind of,
• 15:42
  you know, get them to understand, okay, there's a tool out here that allows me to do that. So
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  we start on this page and we, you know, we'll log in and then I'll just take them to a specific
• 15:55
  customer and we'll go through there and basically you see at the top there's three little pieces.
• 16:04
  There's overview, there's pre-approval parameters and then there's house approval. The two fields
• 16:09
  that the agents and the customers can see is the overview one and then the house approval. So on
• 16:14
  the overview, you have the two buyers, you have your loan officer and then you have your real estate agent
• 16:21
  and you can, as you can see, you can customize and put your headshot in there. Most of my real estate
• 16:26
  agents have their headshot in there and it's good for us because that way when the customers
• 16:30
  are constantly seeing our faces and, you know, that just builds rapport with them as well.
• 16:35
  So then you can go to the pre-approval parameters and that's where the loan officer,
• 16:40
  myself, is setting the parameters. I mean, various thought of everything. You're put in an
• 16:44
  automated, do they have a homeless contingency, a charging discount point, what are the closing costs,
• 16:49
  sales price, loan type, you have to even put their credit score in there. So it can factor in
• 16:55
  MI. You put it in the interest rates. That's one thing, you know, as rates are changing right now,
• 17:00
  we have to constantly go back in there and update the rates to make sure that the approval letters
• 17:04
  are working. So then when you're on the house approval, which is this screen that we're looking
• 17:09
  at now, this is the screen that the agents and the buyers can see. So they can go in and they can
• 17:15
  type in, here's what we're going to offer. Here's how much we're putting down. Here's what the annual
• 17:21
  taxes are. Here's what the annual HOA views are. Are we asking for seller concessions? And as you
• 17:27
  can see on the right side, it'll start saying approved. It'll pop up a loan amount. The estimated
• 17:32
  monthly payment and the estimated cash to close. So that's what the borrower is really looking at.
• 17:36
  It also helps the agent sound more educated when they're talking to the customer. Here's your
• 17:41
  payment. Here's your cash to close. And then the bottom right is where you can click on generate
• 17:46
  the approval letter. And it's done right then in there. It's silly. So it's just, you know,
• 17:53
  I will bring up that letter. Yeah, so I want to see. Yeah, and so they can download this.
• 17:59
  Yeah, you can download this. We can customize this so we can take your letterhead,
• 18:05
  whatever your language is, and we can build like a custom template however you want to do it.
• 18:10
  So there's a number of different things we can do. And then the realtor can just download
• 18:13
  the letter here. Yeah, well, I like I just want to point out at the top again for that branding
• 18:18
  there it is right there. So it is an official, you know, it's on the branded letterhead from the
• 18:22
  company. So it looks nice and professional. It doesn't look like some of those computer print
• 18:27
  out letters that I've seen with the career font, you know, which is clearly generating a machine.
• 18:35
  It's not so pretty, but this has looked really nice. It just shows sales price, loan amount,
• 18:38
  the whole line yards, and so a realtor or a borrower can generate that.
• 18:44
  The borrower cannot generate the letter. It's a realtor's appreciator.
• 18:49
  The realtor's got that's that way there in the mix. They need a letter. They need a realtor.
• 18:53
  Right. So I think the point there is, look, you got to go through one of us right to stay
• 18:57
  involved in the transaction. Absolutely. Okay. That way we have complete control.
• 19:03
  So the realtor's just, you know, absolutely fall over this. So like, going back to it,
• 19:07
  when I ask them, how would you like to generate your own free approval letter?
• 19:11
  Once I show them this, they're just blown away.
• 19:14
  So you don't ever get the realtor's or like, you know what, man, no, I don't have time to be
• 19:18
  logging into this thing. That's your job. I have never run into one realtor because as they're
• 19:23
  sitting there typing up the letter, you can see how quickly they can type up this free approval
• 19:27
  letter to. It's actually quicker for them to do this than to email me or call me and wait,
• 19:31
  you know, a couple minutes for me to do it. And just to, you know, one of the things that when I
• 19:36
  initially built this, I had an agent that, you know, wasn't big on technology and, and, you know,
• 19:41
  I was like, you know, it's fine just tell me what you need and I can get the letter. And so
• 19:46
  as a loan officer, if you had somebody that didn't, you know, didn't want to use, didn't want
• 19:50
  to log in or whatever like a realtor didn't want to log in, they can text you or call you or whatever.
• 19:56
  And you can hop on your phone from anywhere and hit generate and then just hit send to everyone
• 20:01
  and it emails everybody the letter. So it's still fast. If, you know, if you don't have a computer
• 20:05
  or whatever, you always have your phone with you. So is there a phone app then that you download?
• 20:11
  You know, there's not. I had one and nobody used it. The realtor's when they're drawing up
• 20:16
  contracts are typically on their computer. And the way we built the front end, it conforms to
• 20:21
  any device that you're on and it works really well and looks good. So we just took the app
• 20:26
  down because it wasn't getting used and we didn't want to deal with, you know, having to go through
• 20:30
  Apple every time we upgrade any code or whatever. So there's not an app that we really don't, you really
• 20:35
  don't need one. Okay, Sam. So tell me about how this has helped you to in your, you know,
• 20:41
  marketing to attracting realtors, getting them to become referral partners. So when I meet with
• 20:48
  agents, say I'm, you know, targeting and wanting to work with a specific agent, a lot of loan
• 20:53
  officers will go and they'll sit down and they'll say, they'll start talking about products and
• 20:57
  the agents don't really care about the products. So when I sit down, I talk about my systems that I
• 21:02
  have in place. I always go through all the different systems and from start to finish, of how I work
• 21:08
  with my customers, how my team works with my customers. And then at the very end, I just ask them,
• 21:14
  hey, would you like to generate your own pre-approval letters? And again, you get that look on their
• 21:18
  face. And so I'm like, okay, well, let's schedule an appointment so I can show you this pre-approval portal
• 21:24
  that I have. And we go through that. And basically, they just fall in love with it. And so at that
• 21:31
  point, they're willing to give me a chance. And then once I get, you know, show them steadies,
• 21:36
  set their pre- their customer on pre-approval, they fall in love with Stecky. Then when the loan
• 21:40
  comes in for processing and underwriting, I knock it out of the park there. So it's Stecky is a
• 21:47
  huge tool right at the beginning to start to talk to these new agents that you want to work with.
• 21:53
  First is talking about loan products and programs. I mean, it's just it's a different way to look at it
• 21:58
  and you have to kind of step back and think, what would the real estate agent want? Just like Jerry
• 22:03
  said, he created this for the real estate agents. Yeah, well, I think it's a great differentiator
• 22:10
  to your point in that the realtor, of course, any smart realtor is going to want to have
• 22:17
  excellent customer experience and you being a lender, right? You're part of that customer experience.
• 22:24
  So I could definitely see where you're having a conversation about Stecky and let me show you,
• 22:29
  you know, what a great user experience we provide to your customers, Mr. Realtor, in that,
• 22:33
  right? How about if we could, like you say, right, enable, you know, or streamline the process
• 22:40
  of getting, you know, loan approval letters turned around for you, like in a matter of minutes,
• 22:44
  especially in this market, which you've alluded to earlier, Sam, which is, you know, we've got
• 22:48
  lots of different pricing, multiple bid offers, people come in and, you know, up their offer,
• 22:52
  change terms, et cetera. Yeah, I would think anybody or any realtor would be like, yeah,
• 22:55
  if you could help me do that, that helps me streamline and be more efficient and it's kind of a,
• 23:00
  I always like to add that, you know, give to the realtor some scripting around. So why should you
• 23:04
  list with me? Why should you, you know, buy with me not only am I a great agent for all these other
• 23:09
  reasons, but hey, you know, we make the process very efficient for you because my lender, right?
• 23:13
  blah, blah, blah, blah, that kind of thing. 100%. Okay. So what can you tell me about some of the,
• 23:19
  the new things coming down the pipe for Steadkey then, in addition to this awesome,
• 23:24
  loan approval streamline process here? Yeah, so Jeff, we also, one of the other things obviously
• 23:30
  that realtor's care about is milestone updates. And so we've got a really easy milestone update,
• 23:37
  deal where, you know, it updates everybody, keeps everybody in the loop as to what's going on.
• 23:42
  So we also have a loan app where, you know, that's 3.2, you know, compliant. So it, it,
• 23:50
  it integrates really easily with whatever system you're on. And we've got a loan app. We've got
• 23:56
  milestones. We have a document center. And the way we've got our document center set,
• 23:59
  it just looks really good. It's, it's, again, it's just simple. The interface and
• 24:05
  it's, people just know what to do. You don't really have to coach anybody on that. And then we've
• 24:08
  also got some marketing things that we're doing. And like I said, I always think about
• 24:12
  the realtor. And your realtor really doesn't care about your loan app. They don't care about your
• 24:17
  document center. But what they do care about is, you know, is they care about the milestones.
• 24:23
  They like getting the updates. And then they love the pre approval thing. They love being able
• 24:26
  to get answers and get what they need whenever they need it. But we've also come up with a concept
• 24:31
  that is allows us to market with a realtor. And so we have a way to kind of connect you with
• 24:38
  your realtor through these links that we've made that allows you to connect with them and market.
• 24:45
  Like if you want to do some marketing on Facebook or if you want to give them a link, put on their
• 24:50
  website or whatever that connects you together. And so when a client clicks on it, it brings
• 24:56
  buyers straight into the system and shows the realtor and you together and just makes for a really
• 25:02
  cool way to onboard and market and bring in new buyers. So there's a lot you can do with that.
• 25:08
  We've got a lot of different ideas around that. But I did some testing with direct marketing
• 25:14
  the buyers. And it's not super effective. But if you have marketing with a realtor and they're
• 25:23
  endorsing what you're doing, I found that somewhere that video would get shared. And then
• 25:27
  somewhere in the download line, you'd find that it got you get a loan app. And so what we think
• 25:35
  is really cool is if we can say, hey, you're going to, when you post this on your Facebook
• 25:42
  realtor or Instagram or wherever, if this gets shared multiple times, then we're still going to
• 25:47
  know that you're the source of that, the source of where that came from. And so then you get the
• 25:53
  benefit of it. So anyway, so that's some of the stuff we're doing right now. We're rolling out.
• 25:57
  We've been rolling it out actually for just a number of weeks. We've been beta testing and all
• 26:03
  that. But it's working really well. And we're getting a lot of really positive feedback from
• 26:09
  the realtor's we're working with. Awesome. Well, I know obviously at the end here, we'll give
• 26:14
  listeners a way to contact you and to find out more about that and stead key. But before we wrap
• 26:19
  up, I wanted to ask Sam, right, the big question, which is everybody wants to know, tell me about your
• 26:25
  life, your business before and after stead key, you know, meaning has this helped you grow your volume
• 26:30
  and then has this freed you up right to spend more time working on generating more business instead
• 26:36
  of generating approval letters. Right. Absolutely. So I'll tell you this. I've only been in the business
• 26:42
  for years. I've been fortunate to add 10 million in production each and every year. And
• 26:50
  it was about middle of my second year when Jerry brought stead key out. And I was literally just
• 26:57
  bogged down. It doubled my business the next year at 10 million the next year and so on. So it's
• 27:03
  been a game changer for me, not only professionally, but personally as well. So essentially,
• 27:08
  Sam, what I heard you say is by adding stead key to your business, it's free you up to spend more
• 27:14
  time on the key, right, income generating activities of your business. Did I hear you say it added
• 27:19
  what doubled your business out of 10 million? What did it do? Stead key is a massive, massive,
• 27:25
  massive part of that success. So I mean, at one point, I was begging Jerry to not sell stead key
• 27:33
  each other lenders in my marketplace because it was that great for me.
• 27:38
  Yes, don't bring it to the competition. Yeah, I'm like sell it and see it all Florida or
• 27:44
  wherever, just not in Dallas. Awesome. Awesome. Okay. Cool. So obviously when somebody's looking at
• 27:51
  stead key, you know, whether it's a loan officer or, you know, we've got different regionals and
• 27:55
  managers listening to this podcast as well. I assume Jerry that you work with compliance when
• 28:01
  necessary on this. Yeah, for sure. We've been through that a lot and we hadn't had any problems
• 28:08
  there because like I said, we can, we can literally just send me your letter. We make it look exactly
• 28:12
  like your current letter and, you know, we've got some pretty good sized groups that are using this
• 28:20
  and, you know, hundreds of, you know, one group I think has over a hundred loan off. Actually,
• 28:24
  they have a lot of loan officers, but they put, we've got about a hundred with them and obviously,
• 28:29
  you go through a lot of compliance departments, but because of the way we're doing it, compliance
• 28:33
  really is an issue. Hasn't been an issue with anybody. Okay. Well, tell you what, what for those that
• 28:38
  want to learn more about stead key, what's the best place for them to do that? How would they find you?
• 28:43
  The demo is pretty important. We really like to get everybody on a demo because we can help get
• 28:48
  your account set up just like you want it. And it takes about five to ten minutes to go through
• 28:54
  the demo, usually, usually less than ten. And you can go to our website, you can, you can register
• 29:01
  an account, but we encourage everybody to schedule a demo with this because we can, it doesn't take
• 29:06
  long and it'll make a big difference on key products. I can go over, you know, a few different ways
• 29:11
  to use this system to set up just different products. So yeah, absolutely. There's a video on your
• 29:18
  site as well. So once again, for listeners to learn more about stead key, pretty obvious, go to
• 29:23
  steadkey. That's st-e-a-d-k-e-y, steadkey.com. Swim around on there. Check out some of the cool
• 29:31
  testimonials. Watch the video. Most importantly, I think that makes sense to dive in and grab a demo.
• 29:37
  Of course, this video had a portion of a screen share to look at the dashboard and how easy it is to
• 29:42
  create this whole system and set it up to automate this whole, you know, loan approval letter generation
• 29:48
  system, which is really, really cool. So man, I got to love it. If I was still active in the field,
• 29:53
  I would definitely be using stead key because I think it's a really cool differentiator. Realtors
• 29:59
  obviously love it and freeze you up to spend more time working on the business instead of in the
• 30:04
  business. So hey guys, thank you so much. I know you're busy. We will put all the links to
• 30:09
  everything in the show notes and appreciate you guys being here. Thanks, Jeff. Yes, thank you, Jeff.
• 30:14
  All right, and for listeners, once again, I appreciate you. Hope you enjoyed this week's episode.
• 30:18
  If so, please leave us a little comment, a ranking, and we will see you on the next one. Bye for now.
• 30:26
  Thanks for listening to Mortgage Marketing Radio. One more truth in mortgage marketing.
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