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The History of the Industrial Advisors Podcast · Industrial Advisors

• 0:00
  10 years ago, podcasting was, not everybody would laugh now, but I'll bet
• 0:04
  if I asked half the people 10 years ago, they'd be like, correct, what's a podcast?
• 0:08
  Yes, yes.
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  Yeah.
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  I wouldn't have been the only one that didn't really know what that was.
• 0:11
  No.
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  To your credit, but, but, but you know, probably 50 50 at that time.
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  Yeah.
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  Yeah.
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  And so.
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  Of course.
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  Back then podcasting was brand new.
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  It was really just rolling out.
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  It was cutting edge.
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  Welcome to our Industrial Advisors podcast.
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  You have Bill Condon and Matt McGregor, and uh, we're doing
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  a five minute Friday today on.
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  The history of our podcast and Yes.
• 0:49
  How it started and how it's developed into what it is today.
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  Yeah.
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  Long history, 10 plus years.
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  Mm-hmm.
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  And the way it came together was interesting.
• 0:59
  We were trying to add value to the quarterly reports and we had tried a few
• 1:04
  different things, but I remember coming to you Bill and saying, everybody's
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  doing the same quarterly report no matter what shine you put on it.
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  Yes.
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  It's a PDF quarterly report.
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  Right.
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  And so I said to Bill, we'll never forget this.
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  We should do a podcast and talk about the statistics as
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  opposed to just doing the PDF.
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  And you said.
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  That's great.
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  Let's do it.
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  What's a podcast?
• 1:31
  And 10 years ago, podcasting was, not everybody would laugh now, but I'll bet
• 1:36
  if I asked half the people 10 years ago, they'd be like, correct, what's a podcast?
• 1:39
  Yes, yes.
• 1:40
  Yeah.
• 1:40
  I wouldn't have been the only one that didn't really know what that
• 1:43
  was to your credit, but, but, but you know, probably 50 50 at that time.
• 1:47
  Yeah.
• 1:47
  Yeah.
• 1:47
  And so.
• 1:48
  Of course, back then podcasting was brand new.
• 1:52
  It was really just rolling out, it was cutting edge.
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  Mm-hmm.
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  Like everybody now goes, oh, they're doing a podcast.
• 1:57
  Yeah.
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  Everybody doing them.
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  Well, yeah.
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  When we brought it, it was cutting edge.
• 2:00
  Mm-hmm.
• 2:01
  And, but the funny story is.
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  There was this guy I knew in marketing that had started a podcast studio, not
• 2:08
  for zone podcast, but back then you had to go to a studio and hire a host.
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  Yeah.
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  That was, you know how you did it?
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  Yeah.
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  1 0 1 of podcasting back then.
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  So his name was Steve.
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  Yeah.
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  We'd drive up to Linwood In this Linwood, yeah.
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  Kind of double story Woody walk up office building.
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  Yeah.
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  Go up to his little studio.
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  It was tiny.
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  Yeah, it was tiny.
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  And then he would be like, hi, my name's Steve, blah, blah, blah.
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  And it was, he was interviewing us to talk about the industrial market.
• 2:38
  Correct.
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  Yeah, yeah, yeah.
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  It's really, which is insane.
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  It's really developed, you know, over the years and even, you know, every.
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  Few years, it gets better and better and we evolve with it.
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  We evolve with that.
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  Yeah.
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  And, and we're about ready to do something new.
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  Yeah, yeah.
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  Yeah.
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  And so it's become more and more enjoyable just with the additions that we've made.
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  And then it's been fun to, having our own studio is nice.
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  It's, it's nice to have our own deal.
• 3:00
  And then, you know, one of the best parts is just having
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  different people on too, right?
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  Yeah.
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  And covering a variety of different topics, whereas it, it
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  started as, as just real estate.
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  We are mainly real estate, you know, on this podcast, but we've,
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  we've expanded a little bit and touched on other subjects as well.
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  We've hired several consultants.
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  Mm-hmm.
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  Uh, the one that changed it years ago was, Hey, your listeners
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  requesting more podcasts.
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  'cause we went from a quarterly to a monthly.
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  To a weekly, which was a big change, right?
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  Yeah.
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  But the demand was there.
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  And just to back it up, as you recall, we went from the Steve Studio in Linwood
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  to, we brought then when podcast casting, all of a sudden there were companies
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  that did it and they would come to you.
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  So they would come and.
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  We'd have to re That was expensive.
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  That was really expensive.
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  Yeah.
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  Very.
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  And then it was very, we had to be there and our, our
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  schedule changes all the time.
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  Yeah.
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  That was challenging, right?
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  Like, okay, you gotta book it a month in advance.
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  Yeah.
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  And they bring the studio in.
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  Then when COVID hit, they all went outta business.
• 3:59
  Yes, that's right.
• 4:00
  And so we hired a consultant guy that came in, told us what to buy.
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  Showed us everything.
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  Yeah.
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  And then obviously we trained our staff on, so we've got our own studio,
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  so we could do it whenever we want.
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  Yeah.
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  No, it's great.
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  Yeah, so that's how it's evolved and we'll keep evolving.
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  So, and well actually we, we will, because.
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  Statistically speaking, and you know me, I track all the numbers Every single
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  quarter since we've done it, we've grown.
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  So I once came to you and said, Hey, once it stops growing
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  and starts declining, yeah.
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  If other technology comes, there will be a day in the future
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  that we won't do a podcast.
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  And I'm sure yeah, right, that there would be other technology, but we
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  continue to do it because Thank you.
• 4:35
  You, the listener, continue to listen.
• 4:38
  That's right, that's right.
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  So, um, stay tuned, we'll keep doing it and appreciate you guys listening.
• 4:43
  Happy Friday.