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MLM Secrets Revealed: Why 99% of Recruits Never Make Money · She's On The Money

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Speaker 1: Hello, my name's Santasha Nabananga Bamblet. I'm a proud yor
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Speaker 1: the Order KERNI Whoaltbury and a waddery woman. And before
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Speaker 1: we get started on She's on the Money podcast, I
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Speaker 1: would like to acknowledge the traditional custodians of the land
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Speaker 1: of which this podcast is recorded on a wondery country,
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Speaker 1: acknowledging the elders, the ancestors and the next generation coming
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Speaker 1: through as this podcast is about connecting, empowering, knowledge sharing
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Speaker 1: and the storytelling of you to make a difference for
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Speaker 1: today and lasting impact for tomorrow. Let's get into it.
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Speaker 2: She's on the Money, She's on the Money.
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Speaker 3: Hello, and welcome back to She's on the Money podcast
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Speaker 3: that helps you own your own financial future well dodging dodgy,
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Speaker 3: get rich quick schemes. My friends, I am your host,
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Speaker 3: Victoria Devine, and today we are diving into a world
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Speaker 3: that is currently taking over social feeds faster than you
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Speaker 3: can say, Hey, han, want to join my team? That
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Speaker 3: is right. We are talking today about MLMs, those magical
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Speaker 3: businesses that promise abundances of financial freedom, endless hashtag boss
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Speaker 3: babe energy and somehow a six pack in thirty days.
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Speaker 3: All from a mysterious powder that you pour into your
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Speaker 3: morning smoothie. Now, if you've seen my Instagram stories lately,
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Speaker 3: you'll know that I have those pesky postpartum hairs, and
1:39
Speaker 3: on Instagram I asked for some haircare advice. And this
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Speaker 3: is kind of what kicked off a rant from me
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Speaker 3: about multi level marketing. But I guess a little bit
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Speaker 3: of a deeper conversation because not as many people knew
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Speaker 3: about MLMs as I would want them too. But then
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Speaker 3: also accidentally, I put myself in the firing line of
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Speaker 3: all of the multi level marketing girl is, which is
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Speaker 3: not where I wanted to be. So before we go
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Speaker 3: any further, I want to be really clear about something.
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Speaker 3: If you are currently in a multi level marketing company,
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Speaker 3: this is not an attack on you. This is not
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Speaker 3: a personal conversation. This is a conversation because the bigger
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Speaker 3: organization needs to be held accountable and more people deserve
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Speaker 3: to know how this works. So now I've got that
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Speaker 3: off my chest, let's dive in. Let's start with the
2:27
Speaker 3: basics here. What is an MLM. So an MLM it
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Speaker 3: stands for multi level marketing and you might have also
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Speaker 3: heard it be called direct marketing or network marketing. It's
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Speaker 3: essentially a business model that involves selling products, usually wellness
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Speaker 3: or beauty or lifestyle items, directly to consumers. But here's
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Speaker 3: where it gets slightly sketchy. In multi level marketing companies,
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Speaker 3: the real money doesn't actually come from you individually selling products.
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Speaker 3: It comes from recruiting more people to join the business
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Speaker 3: under you. So picture a pyramid. Note really, at the top,
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Speaker 3: you have the highest earnest, the people who got in
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Speaker 3: early and then built a team underneath them. Aka, they
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Speaker 3: kind of recruited a small army and they're now living
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Speaker 3: their hushtag best lucks life. But down at the very bottom,
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Speaker 3: you have thousands, if not more than thousands of people
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Speaker 3: who are hustling really hard. They're buying products, they're hosting
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Speaker 3: online parties, they are desperately trying to recruit other people
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Speaker 3: to do the same thing. And the sales pitch here
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Speaker 3: is that you're not just selling a product. You're actually
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Speaker 3: selling the dream. You are selling the lifestyle. You're selling
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Speaker 3: financial freedom, you're selling the idea of flexible working hours,
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Speaker 3: being your own boss, being able to work from home
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Speaker 3: with your babies. But in reality, most people in multi
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Speaker 3: level marketing companies do not make money. In fact, studies
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Speaker 3: show that over ninety nine percent of people who are
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Speaker 3: involved in multi level marketing companies lose money. You absolutely
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Speaker 3: heard that correctly. If you've ever wondered why your best
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Speaker 3: friend has suddenly started trying to get you to buy
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Speaker 3: fifty dollars protein shakes, it's because they're trying to climb
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Speaker 3: up that pyramid. Now, I do keep referring to the
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Speaker 3: structure of this business as a pyramid, because the structure
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Speaker 3: of these businesses looks a lot like one. Right, So
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Speaker 3: let's talk about the difference here between a pyramid scheme
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Speaker 3: and a multi level marketing company, because while they do
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Speaker 3: seem incredibly similar, and honestly they are actually quite similar,
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Speaker 3: there's actually a sneaky little loophole that MLMs use to
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Speaker 3: stay legal, especially here in Australia. So first, let's break
4:34
Speaker 3: down what a pyramid scheme is. I love talking about
4:37
Speaker 3: this stuff. So these are actually illegal in Australia, and
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Speaker 3: rightly so. So a pyramid scheme is a business model
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Speaker 3: where participants they make money solely through recruiting other people.
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Speaker 3: There's no product, there's no service, it's just recruiting. You
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Speaker 3: are literally selling a dream to other people. Everyone is
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Speaker 3: focused on getting more people to join because that's the
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Speaker 3: only way that more money is made. So what I'm
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Speaker 3: going to do is get you to imagine that you're
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Speaker 3: on top of the pyramid, and then you're recruiting people
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Speaker 3: who are beneath you. So one person recruits two, and
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Speaker 3: then those two people recruit others and it literally becomes
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Speaker 3: a pyramid shape.
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Speaker 4: Right.
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Speaker 3: They pay to join, and then you get a cut
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Speaker 3: of that payment for them joining, and then those people
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Speaker 3: recruit other people and what happens is that money the
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Speaker 3: person that recruited them gets a cut of that. But then,
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Speaker 3: because you're the ultimate at the top of this pyramid,
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Speaker 3: you get a cut of that as well, and those
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Speaker 3: people recruit more people, and then the money it keeps
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Speaker 3: trickling up to you. But here's the catch. It's completely unsustainable.
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Speaker 3: Eventually you're going to run out of people to recruit
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Speaker 3: and the whole thing collapses. We've seen it time and
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Speaker 3: time again. The people at the bottom, those are the
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Speaker 3: people that are left with absolutely nothing. And that is
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Speaker 3: why pyramid schemes are illegal under the Competition and Consumer
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Speaker 3: Act of twenty ten. Here in Australia. So the law
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Speaker 3: says that any business model where income is based solely
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Speaker 3: on recruitment without the cell of an actual product or
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Speaker 3: service is straight up fraud. But here is where things
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Speaker 3: get a little bit murky. MLMs are like pyramid schemes,
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Speaker 3: but with a little bit of a makeover. They operate
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Speaker 3: in I guess, the same way, but with one key difference,
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Speaker 3: and that is that they sell a product and that
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Speaker 3: is how they get away with it. But with multi
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Speaker 3: level marketing companies, the pressure to recruit is always there.
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Speaker 3: Don't let people let you think otherwise. No person who
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Speaker 3: owns a multi level marketing company thought oh great, let's
6:36
Speaker 3: go into hair care because I have this fantastic product
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Speaker 3: that i'd love to distribute. They actually started with the
6:42
Speaker 3: business structure first and then added a product later, because
6:45
Speaker 3: their priority was creating a structure that made them incredibly rich,
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Speaker 3: not through the product. You might start out thinking, if
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Speaker 3: you join one of these, that you're just going to
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Speaker 3: sell like a few skincare kits to your friends, but
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Speaker 3: then very quickly you're going to be pushed to build
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Speaker 3: a tea to recruit others and chase the very elusive
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Speaker 3: financial freedom that they keep dangling in front of you
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Speaker 3: because genuinely they prey on the vulnerable. The people who
7:11
Speaker 3: might want to be able to work from home, who
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Speaker 3: have become stay at home mums and are creeping really
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Speaker 3: close to the end of their maternity leave and don't
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Speaker 3: want to go back to work. They're the ones that
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Speaker 3: fall into these traps most readily because they are so
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Speaker 3: desperate to find a solution that enables them to have
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Speaker 3: the lifestyle that they want. Multi level marketing companies are
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Speaker 3: insanely predatory, particularly towards women, and I've done some research.
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Speaker 3: According to Direct Selling Australia, seventy five percent of multi
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Speaker 3: level marketing participants are women, and this is because obviously,
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Speaker 3: multi level marketing companies are strategically targeting single women, stay
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Speaker 3: at home mums, single mums, women seeking financial independence, the
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Speaker 3: disabled community. These companies play on mum guilt, on selling
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Speaker 3: the dream on being able to work from home and
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Speaker 3: being your own boss while still caring so much for
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Speaker 3: your family. The recruitment pitch promises you financial freedom, flexibility,
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Speaker 3: better work life balance, but in reality, most women end
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Speaker 3: up trapped in a cycle of financial loss and relentless recruitment.
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Speaker 3: And this isn't just me saying that. Over the last
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Speaker 3: few weeks, I have had hundreds of DMS from people
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Speaker 3: telling me that I was in a multi level marketing
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Speaker 3: company and to be able to be paid out my commissions,
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Speaker 3: I had to buy my own products to get more money,
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Speaker 3: I had to recruit people and lie to them about
8:34
Speaker 3: the structure. One person even told me that they made
8:37
Speaker 3: fake accounts to purchase product under because they wanted to
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Speaker 3: make their quotas. What makes them predatory from my perspective
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Speaker 3: is how grossly they exploit women's vulnerabilities. They present their
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Speaker 3: multi level marketing situation, I suppose as a solution to
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Speaker 3: balancing your family life and being able to earn an income,
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Speaker 3: but instead you're faced with an enormous amount of pressure
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Speaker 3: to recruit others and to buy unsellable products. So over
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Speaker 3: ninety nine percent of people involved in multi level marketing
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Speaker 3: companies lose money, making these schemes incredibly harmful to those
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Speaker 3: that they claim to empower. They literally say that they
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Speaker 3: empower women, but how is empowering women making them lose money?
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Speaker 3: Women are drawn in by this appeal of autonomy, but
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Speaker 3: most end up financially worse off, which makes me so angry,
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Speaker 3: and it's often at the cost of their personal relationships
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Speaker 3: and financial stability. If you know someone who has been
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Speaker 3: in a multi level marketing company, you have all seen
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Speaker 3: those messages that make you want to unfollow them or
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Speaker 3: block them. According to a study sided on the American
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Speaker 3: Federal Trade Commission website, gambling at a rulette table offers
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Speaker 3: better odds than joining an MLM company. The research shows
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Speaker 3: that while two point nine percent of gamblers at a
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Speaker 3: rulette table in Las Vegas make a profit, only zero
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Speaker 3: point four percent of multi level marketing participants earn more
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Speaker 3: than they spend. This means that statistically, you are more
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Speaker 3: likely to win a game of chance than you are
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Speaker 3: to succeed in a multi level marketing company, which praise
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Speaker 3: on your ambition while hiding the near guaranteed financial loss.
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Speaker 3: Multi level marketing companies are dressed up as business opportunities,
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Speaker 3: but the reality is they're going to re exploit your
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Speaker 3: financial desperation while stacking the odds against you. I literally
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Speaker 3: can't think of anything worse that you could do to
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Speaker 3: someone who is trying to start a business and provide
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Speaker 3: financial freedom. Multi level marketing companies rely heavily on essentially
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Speaker 3: confusing compensation and bonus structures to keep people consistently chasing
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Speaker 3: rewards that are nearly impossible to achieve. You're going to
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Speaker 3: see them throw around terms like downlines and rank bonuses
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Speaker 3: and leadership levels to create this illusion that financial success
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Speaker 3: it's just a few recruits away or sale away, and
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Speaker 3: don't worry. Maybe next month is your mine, and don't worry,
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Speaker 3: you've only recruited five people, but if you get to seven.
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Speaker 3: But here's the catch. The structure is intentionally complex, like
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Speaker 3: they do this on purpose, which makes it harder for
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Speaker 3: people to understand how much they're truly earning, or more accurately,
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Speaker 3: how little they're actually making, and in reality, most people
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Speaker 3: never get close to the shiny rewards. The multi level
11:24
Speaker 3: business model is. It's structured in a way that primarily
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Speaker 3: benefits those who are at the top of the pyramid,
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Speaker 3: those who have already built large downlines and rely on
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Speaker 3: constant recruitment of new participants, which in this day and age,
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Speaker 3: is really toxic. Because what we're seeing on social media,
11:40
Speaker 3: and I know a lot of you have seen on
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Speaker 3: social media, is influencers who are now joining multi level
11:45
Speaker 3: marketing companies because they have engaged communities and arguably hundreds
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Speaker 3: of thousands of followers, which automatically puts them at the
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Speaker 3: top of the pyramid. I'm a girl's girl at my heart.
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Speaker 3: I will never name and shame, but we all know
12:01
Speaker 3: and have seen how it works. Somebody has been on
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Speaker 3: reality TV. They then get a very large Instagram following,
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Speaker 3: and then they decide to join a multi level marketing business.
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Speaker 3: They then start promoting how their life has absolutely changed
12:16
Speaker 3: because they're now selling this product and they've got so
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Speaker 3: much financial freedom, and you know, they have these really
12:21
Speaker 3: great teams and they have so much beautiful community. But
12:24
Speaker 3: the reality is they were able to create that for
12:27
Speaker 3: themselves because they had such a significant following and everyone
12:31
Speaker 3: was like, oh my gosh, if Victoria's doing that, I
12:34
Speaker 3: want to do that. Victoria is somebody that I trust.
12:37
Speaker 3: I think that's what makes me the most scared about
12:40
Speaker 3: these things is because I know that, you know, just
12:43
Speaker 3: as somebody who has influence. I know I have an
12:46
Speaker 3: Instagram following, and if I had decided to go down
12:49
Speaker 3: a root like this, I know that it wouldn't be
12:51
Speaker 3: too much of a side step to say to people
12:54
Speaker 3: come along, like you could actually have your own business.
12:56
Speaker 3: It's so easy, it's terrifying. But for most people, the
13:00
Speaker 3: only way to progress in this and actually create any
13:04
Speaker 3: level of income is to recruit other people, not by
13:07
Speaker 3: selling the products that they sell. Like literally, if you
13:11
Speaker 3: broke it down into how much they are making, these
13:14
Speaker 3: people who are at the top of their game, the
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Speaker 3: Instagram influencers selling the dream sharing their beautiful hair, sharing
13:21
Speaker 3: all of this, I can absolutely guarantee that if I
13:24
Speaker 3: broke down their paycheck from their multi level marketing company,
13:28
Speaker 3: ninety nine percent of their income would come from the
13:31
Speaker 3: income that the people below them are generating, not from
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Speaker 3: the product that they are selling. So even if you're
13:37
Speaker 3: working tirelessly, you might still find yourself falling short because
13:41
Speaker 3: success in a multi level marketing company is far more
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Speaker 3: about recruitment than it ever was about product sales. It
13:48
Speaker 3: actually blows my mind that this is legal in Australia.
13:52
Speaker 3: What's even more troubling is that multi level marketing companies
13:56
Speaker 3: they don't care about your skills or experience. Anyone can join,
13:59
Speaker 3: and I mean that's great, Like I think anyone should
14:02
Speaker 3: have a shot at creating their own business, creating their
14:05
Speaker 3: own career, paving their own path right. As long as
14:08
Speaker 3: you're willing to buy the starter kit and investing their products,
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Speaker 3: you're in. There's absolutely no vetting process, no regard for
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Speaker 3: whether you're suited to succeed in this business. They just
14:16
Speaker 3: want to bring in as many people as possible. And
14:19
Speaker 3: this is because the real money. I don't know how
14:22
Speaker 3: many times I can say this, but the real money's
14:23
Speaker 3: made when you recruit others and then they buy your
14:26
Speaker 3: starter kits and the products, keeping the pyramid scheme alive
14:30
Speaker 3: and flowing and well. The system is quite literally designed
14:34
Speaker 3: to continuously grow the base of the pyramid, benefiting those
14:38
Speaker 3: at the top, while the majority of the people at
14:41
Speaker 3: the bottom are struggling. They are losing money, and we
14:44
Speaker 3: know what a pyramid looks like most of the people
14:46
Speaker 3: who are at the bottom. It's no secret that multi
14:49
Speaker 3: level marketing companies have gotten a major upgrade in the
14:52
Speaker 3: digital age. Gorner the days of your mum's Tupperware parties
14:55
Speaker 3: and those door to door avon sales. Today multi level
14:59
Speaker 3: marketing company are thriving on social media, which to me
15:03
Speaker 3: is more toxic. Because you had to consent to a
15:07
Speaker 3: Tupperware party, you had to accept the avon magazine at
15:11
Speaker 3: your front door gorner. Those days you're scrolling on Instagram,
15:15
Speaker 3: you're scrolling on Facebook, you're all over TikTok. You didn't
15:18
Speaker 3: even know that the product that your favorite influencer was
15:21
Speaker 3: promoting was a multi level marketing recruitment strategy. And trust me,
15:25
Speaker 3: that's no accident. These platforms are literally perfect for multi
15:30
Speaker 3: level marketing girlies to prey on people's insecurities, building a
15:34
Speaker 3: really false sense of security and targeting those looking for
15:37
Speaker 3: a way to make money from home? Do you know
15:40
Speaker 3: how hard it is to show up online as a
15:43
Speaker 3: business owner? Like side note completely, but as somebody who
15:47
Speaker 3: owns multiple businesses. One of the hardest things that I
15:51
Speaker 3: do in my day, and this is going to sound
15:53
Speaker 3: very lame, is create content. It's not because the content
15:56
Speaker 3: is hard, It's because my confidence plays a lot into it.
15:59
Speaker 3: Because I feel like I want to show up as
16:02
Speaker 3: my true, authentic self. I want to be able to
16:04
Speaker 3: promote my business. I want to be able to get
16:06
Speaker 3: in front of a camera. Most people are not comfortable
16:10
Speaker 3: to pop a camera in front of them and have
16:11
Speaker 3: a chat about their hair, have a chat about their business,
16:14
Speaker 3: to promote themselves. You guys know, I am obsessed with business.
16:18
Speaker 3: I have a podcast called the Business Bible. I have
16:20
Speaker 3: a business book coming out. And the reason I have
16:23
Speaker 3: this is because I want to empower people, particularly women,
16:27
Speaker 3: to create their own incomes, to take control of their
16:30
Speaker 3: own financial destiny. But when these companies prey on people's
16:35
Speaker 3: insecurities and build a false sense of security, these women
16:39
Speaker 3: are putting in so much time, energy, and effort to
16:42
Speaker 3: creating the social media content that it breaks my heart
16:47
Speaker 3: because they have so much potential that could be spent
16:50
Speaker 3: on a real business that could be putting themselves in
16:52
Speaker 3: the best possible position. Ask any genuine small business owner
16:56
Speaker 3: what their biggest struggles are and I can almost guarantee
16:59
Speaker 3: that social media will come up. But these girls are
17:03
Speaker 3: going above and beyond to create beautiful social media content
17:06
Speaker 3: for a business that is taking advantage of them, their friends,
17:09
Speaker 3: their family, and they don't know that they're doing it.
17:12
Speaker 3: I think that's the saddest part. They have been lulled
17:14
Speaker 3: into this false sense of security that this is a
17:18
Speaker 3: good idea for them, that this is their solution to
17:21
Speaker 3: their financial problems, This is the solution to being able
17:24
Speaker 3: to spend more time with their babies, This is the
17:26
Speaker 3: solution to being able to have a flexible work life
17:30
Speaker 3: balance while their partner works regionally. It breaks my heart
17:34
Speaker 3: because these women, they genuinely have drunk their own chool aid.
17:39
Speaker 3: They believe in everything that they are telling you, and
17:42
Speaker 3: that is what breaks my heart. Now. I want to
17:45
Speaker 3: talk about particularly Monet very quickly, because I feel like
17:50
Speaker 3: I've been focusing on that one the most because I
17:52
Speaker 3: feel like that's what came up for me. When I
17:55
Speaker 3: asked about my hair issues. I had an influx of
17:58
Speaker 3: people being like, Mona, it's fantastic, You're going to love it.
18:01
Speaker 3: I can send you a link. I think one thing
18:03
Speaker 3: that breaks my heart the most is these women are
18:06
Speaker 3: online and they're promoting it. They are so proud of
18:08
Speaker 3: the business that they work for. Note that I said
18:11
Speaker 3: the business that they work for, because from my perspective,
18:14
Speaker 3: they are literally sales reps. They'll tell you that they're entrepreneurs.
18:18
Speaker 3: They'll tell you that it's their own business. It is not.
18:20
Speaker 3: They are working as a sales representative for a bigger company.
18:23
Speaker 3: That company is called in this situation Mona, and that
18:27
Speaker 3: company is taking advantage of them. This company has told them,
18:31
Speaker 3: if you reach certain targets, if you recruit a certain
18:34
Speaker 3: amount of people, if you make a certain amount of
18:37
Speaker 3: product sales, you are going to get this. You're going
18:40
Speaker 3: to earn a Range Rover, will gift you a Range
18:42
Speaker 3: Rover and mate. That sounds sick. That sounds so cool
18:47
Speaker 3: to me. I've looked into it. If you are going
18:50
Speaker 3: to qualify for the mone Motor Club program, what you
18:54
Speaker 3: need to do is maintain a paid as rank of
18:56
Speaker 3: marketing mental or higher for six months. Can secure Okay,
19:01
Speaker 3: no worries, I'll do that. And then once you qualify
19:04
Speaker 3: for the program, they ask you to read the terms
19:06
Speaker 3: and conditions to make sure you're happy to take on
19:08
Speaker 3: this commitment. All of these Mona girls are going to
19:12
Speaker 3: tell you that they got their free car, right, keep
19:14
Speaker 3: that in mind. Then you're going to follow your invitation
19:17
Speaker 3: to the program. What you're going to do in your
19:20
Speaker 3: personal name is then purchase or lease has to be white,
19:25
Speaker 3: a white Range Rover, Land Rover or Jaguar. After that purchase,
19:30
Speaker 3: So keeping in mind, the girls online, they're going to
19:32
Speaker 3: tell you that they got gifted or they earned this
19:35
Speaker 3: Range Rover. It's theirs, right, it was a present. It
19:38
Speaker 3: was a gift from the company. The company that I
19:40
Speaker 3: quote is so generous. After you have personally purchased or
19:44
Speaker 3: leased a car, you're going to send in the required
19:46
Speaker 3: paperwork to the Mona head office and they will officially
19:50
Speaker 3: notify you that you are in the Mona Motor Club program.
19:54
Speaker 3: Right what you need to do is make sure that
19:57
Speaker 3: you are listed on the contract as as a signer
20:00
Speaker 3: or co signer. Money is never a part of this.
20:04
Speaker 3: That car loan is in your personal name. And then
20:07
Speaker 3: after you've completed all that enrollment money, they're going to
20:10
Speaker 3: send you a one time bonus of four thy two
20:12
Speaker 3: hundred dollars as part of your monthly commission earnings. Going forward,
20:18
Speaker 3: they're going to include what's called a motor club bonus
20:20
Speaker 3: based on your paid as rank. If you lose your rank,
20:24
Speaker 3: that car loan is on your shoulders. No one else
20:27
Speaker 3: is going to pay it because it's actually in your name.
20:30
Speaker 3: You didn't earn a car, you didn't win a car,
20:32
Speaker 3: you didn't get a free car gifted to you. You
20:34
Speaker 3: took out a loan, and as part of your remuneration,
20:38
Speaker 3: this company has said, if you continue to recruit people,
20:41
Speaker 3: we will continue to pay you to do that because
20:45
Speaker 3: you're making them a lot of money and they're sharing
20:47
Speaker 3: a small part of that. But if you miss out
20:49
Speaker 3: one month, we're going to actually kick you out of
20:51
Speaker 3: the program completely. Isn't that insane to think that these
20:55
Speaker 3: girls are getting online and telling everybody that they have
20:58
Speaker 3: been gifted a car, But the reality of it is
21:01
Speaker 3: they have a car loan that Mone's paying for, but
21:04
Speaker 3: only if they continue to recruit people under them. Don't
21:07
Speaker 3: even get me started on the trips. If you think
21:09
Speaker 3: that I'm done here, I'm absolutely not. I am going
21:12
Speaker 3: to do a number of other podcasts on this, maybe
21:15
Speaker 3: deep diving into particular companies, because I feel like they
21:19
Speaker 3: are all predatory, but they are also all built different
21:23
Speaker 3: like at the end of the day, from my perspective,
21:25
Speaker 3: companies like Thermomix and Tupperware are not nearly as bad
21:29
Speaker 3: as companies like money because there are different catches. So,
21:33
Speaker 3: for example, Thermomix, while a multi level marketing company does
21:37
Speaker 3: not require you to recruit people to maintain a status,
21:41
Speaker 3: MONE does. I'll go on about that another day. So
21:45
Speaker 3: to dive into the car situation a little bit more,
21:48
Speaker 3: I said that you have to maintain a market mentoring rank, right,
21:52
Speaker 3: So there are a lot of ranks. It goes from
21:54
Speaker 3: a market partner all the way up to senior executive director,
21:58
Speaker 3: which makes not a lot of sense to me, because
22:00
Speaker 3: what are you directing? You don't require an ABN to
22:04
Speaker 3: join this business because it's not actually your business. You're
22:06
Speaker 3: a sales representative, But as a marketing mentor, you could
22:11
Speaker 3: earn According to Mona's website, show up to three hundred
22:15
Speaker 3: and forty five thousand dollars. That's the highest annual gross
22:18
Speaker 3: earnings of one of their market mentors. The lowest annual
22:21
Speaker 3: gross earnings of a market mentor was four nine hundred
22:25
Speaker 3: and twenty three dollars, with the average annual gross earnings
22:30
Speaker 3: of forty nine thousand dollars. Right, So what does that
22:34
Speaker 3: mean per month? On average, a marketing mentor makes four
22:39
Speaker 3: thousand and ninety nine dollars per month. Right, And if
22:41
Speaker 3: we do some quick maths, because we know that you
22:44
Speaker 3: have to get the car loan in your own name,
22:46
Speaker 3: and you have to get a white Land Rover, Range
22:48
Speaker 3: Rover or Jaguar of less than five years of age. Right,
22:53
Speaker 3: a range Rover evoke on average is going to cost
22:56
Speaker 3: you one hundred thousand dollars. That's like mini suv version
22:59
Speaker 3: of a range Rover. If you're going to get the
23:02
Speaker 3: big range Rover, that's about one hundred and eighty I
23:04
Speaker 3: mean they go up to three hundred thousand dollars, but
23:06
Speaker 3: we're going to go with one hundred and eighty thousand
23:08
Speaker 3: dollars for a range Rover sport, of course in white,
23:11
Speaker 3: because it has to match the brand aesthetics. On average,
23:14
Speaker 3: your monthly repayments for a range Rover Evoke are going
23:18
Speaker 3: to be twelve hundred dollars. For a range Rover Sport,
23:21
Speaker 3: you're probably looking at two thousand dollars. That's half your
23:24
Speaker 3: average monthly earnings. And if hypothetically, one month you don't
23:28
Speaker 3: make the sales targets or your recruitment targets and drop
23:32
Speaker 3: back down to the rank below, which is Associate market Mentor,
23:36
Speaker 3: the average monthly gross earnings drop to sixteen hundred and
23:39
Speaker 3: eighty two dollars. You can't even pay for your range
23:42
Speaker 3: Rover that month with the income that you are earning
23:45
Speaker 3: as an associate market mentor. I think the most important
23:49
Speaker 3: thing here as well, and this is all publicly accessible
23:51
Speaker 3: information available on the MONE website. The most common rank
23:56
Speaker 3: is market Partner. That's the entry level. One point one
24:00
Speaker 3: five percent of people in mone fall into this and
24:05
Speaker 3: on average they make per month nine dollars. Ninety one
24:11
Speaker 3: percent of people in money on average make nine dollars
24:15
Speaker 3: per month. Obviously, the highest level, the senior executive director,
24:23
Speaker 3: that is the big dog at the top of the pyramid.
24:26
Speaker 3: Wait for this. On average, their monthly gross earnings are
24:29
Speaker 3: seventy nine two hundred and six dollars. And these are
24:33
Speaker 3: the ones that are going to sell you the dream,
24:34
Speaker 3: right their senior executive directors. They are earning up to
24:39
Speaker 3: because the highest annual gross earnings of a senior executive
24:42
Speaker 3: director is one point six million dollars. That's a lot
24:45
Speaker 3: of money. That is a lot a lot of money,
24:47
Speaker 3: but that is point one percent of the company that's
24:52
Speaker 3: actually unhinged. That is the top of the pyramid. Not
24:56
Speaker 3: everyone can be top of the pyramid. In fact, if
24:59
Speaker 3: you you wanted to join this and you think that
25:02
Speaker 3: you are going to be able to outrank the person
25:04
Speaker 3: that has recruited you, I would say good luck, because
25:08
Speaker 3: if people are consistently outranking the person that recruited them,
25:12
Speaker 3: the sustainability of the business model doesn't work. It doesn't work.
25:16
Speaker 3: It falls down, Like the entire business model is built
25:20
Speaker 3: to have most people being at that base level because
25:23
Speaker 3: that's where the big dogs make the most money. They
25:26
Speaker 3: need people below them. So back on track, I feel
25:30
Speaker 3: like all of this is really interesting, but I feel
25:34
Speaker 3: like the pandemic really supercharged this right with more people
25:37
Speaker 3: who were working from home or losing their job. Sadly,
25:40
Speaker 3: multi level marketing companies saw a massive spike in recruitment.
25:43
Speaker 3: So there was a report done from the DSA and
25:46
Speaker 3: it showed that there was a forty percent increase in
25:49
Speaker 3: multi level marketing participation in twenty twenty. As people really
25:53
Speaker 3: scrambled for flexible income streams or even just income streams
25:56
Speaker 3: in general, social media became completely flooded with posts promising
26:01
Speaker 3: work from home solutions and extra income during a time
26:04
Speaker 3: of uncertainty, But for the vast majority, that extra income
26:09
Speaker 3: never actually came. Again, reminding you, ninety one percent of
26:13
Speaker 3: people in MONEE earn on average nine dollars a month.
26:17
Speaker 3: That is a gross annual earning of one hundred and
26:19
Speaker 3: fourteen dollars, and to join the company, it's a minimum
26:22
Speaker 3: of three hundred dollars on a pack to join. Ninety
26:26
Speaker 3: one percent of people who join money are at of
26:29
Speaker 3: financial loss because they did so. Multi level marketing companies
26:33
Speaker 3: prey on people's financial insecurities, kind of dangling them as
26:36
Speaker 3: a carrot of success in front of them, but offering
26:38
Speaker 3: literally nothing but a treadmill of recruitment and personal expenses.
26:42
Speaker 3: They're going to tell you that you're running your own
26:44
Speaker 3: business and that you're an entrepreneur and that you are
26:47
Speaker 3: in control of your own life. But the reality is
26:49
Speaker 3: you don't own a business. You are a glorified sales representative.
26:54
Speaker 3: If that business goes down, your business in quotation marks
26:58
Speaker 3: is done. Multi level marketing companies love to sell you
27:01
Speaker 3: on this idea of being a boss babe or being
27:03
Speaker 3: on an entrepreneur, but in reality, you don't have any
27:05
Speaker 3: control over the product, the pricing, or even your customer base.
27:09
Speaker 3: Multi level marketing companies mask this reality by offering titles
27:14
Speaker 3: like independent consultant, market builder, marketing mentor, Associate executive director,
27:22
Speaker 3: managing market mentor, and senior executive director b For real,
27:27
Speaker 3: at the end of the day, you are a commissioned
27:29
Speaker 3: salesperson without the security, without the salary, without the benefits
27:33
Speaker 3: that come from a traditional sales job. I am getting
27:36
Speaker 3: quite worked up. So we're going to take a very
27:38
Speaker 3: quick break, and when we come back, I'm going to
27:40
Speaker 3: show you how you can tell if an opportunity is
27:42
Speaker 3: a real one or if it's a multi level marketing
27:45
Speaker 3: company in disguise. So don't go anywhere all at my friends,
27:52
Speaker 3: we are back and I am still quite mad about this.
27:56
Speaker 3: So the question arises, how do we know if an
27:59
Speaker 3: opportunity is a multi level marketing company? We don't want
28:02
Speaker 3: to get swept up in that, So what they're going
28:05
Speaker 3: to do is most likely refer to them as network
28:07
Speaker 3: marketing or direct selling instead of multi level marketing. The
28:11
Speaker 3: first thing I want you to be aware of is
28:13
Speaker 3: this is it too good to be true? Test? If
28:16
Speaker 3: someone is offering new financial freedom, flexible hours, and a
28:19
Speaker 3: six figure income for minimal effort, my friend, that is
28:22
Speaker 3: a red flag. Please remember that if it sounds too
28:25
Speaker 3: good to be true, it probably is. Real businesses don't
28:29
Speaker 3: offer quick money for doing almost nothing. Honestly, if it did,
28:33
Speaker 3: I'd already be all over that. Let's be honest. As
28:36
Speaker 3: a business owner, of course, I would like to do
28:39
Speaker 3: less for more. If Jeff bezovs it didn't get rich overnight,
28:43
Speaker 3: I'm sorry, but the chances are that you will is
28:45
Speaker 3: not there. What I want you to do as well is,
28:48
Speaker 3: if you're thinking about this, I need you to look
28:50
Speaker 3: at the income disclosure statements. Multi level marketing companies are
28:54
Speaker 3: legally required to provide income disclosure statements. These are like
28:59
Speaker 3: I guess, the company's report card, telling you how much
29:02
Speaker 3: participants actually make. If you ever feel tempted, look at
29:05
Speaker 3: their income stats. A tiny fraction make any profit and
29:09
Speaker 3: the rest are left paying for those business starter kits.
29:12
Speaker 3: Back to the income statement that I was very easily
29:15
Speaker 3: able to download straight from the Mona website, I would
29:18
Speaker 3: like to remind you that ninety one percent of people
29:20
Speaker 3: who have joined Monay as a market partner made nine
29:24
Speaker 3: dollars this month. That does not cover the cost of
29:28
Speaker 3: their business starter kit. The next thing I want you
29:31
Speaker 3: to be aware of is the cult vibes. We all
29:34
Speaker 3: know them. You've seen them on social media. It's fully
29:37
Speaker 3: cult vibes. Multi level marketing companies love to sell a
29:41
Speaker 3: sense of belonging. They're gonna call you boss, babe, They're
29:44
Speaker 3: gonna call you the team, which makes no sense to
29:46
Speaker 3: me because how are you joining a team if you're
29:49
Speaker 3: owning your own business, make it make sense. They want
29:53
Speaker 3: to make you feel like part of a team, and
29:55
Speaker 3: they're gonna shower you with the hashtag girl boss love.
29:58
Speaker 3: But behind all the thing Facebook groups and Instagram stories
30:01
Speaker 3: and WhatsApp chats, there is relentless pressure to recruit. It's
30:06
Speaker 3: not real support, it's them wanting to make money for themselves,
30:10
Speaker 3: because if they're nice to you because they recruited you,
30:12
Speaker 3: you're going to recruit other people, which ultimately benefits them.
30:17
Speaker 3: If a community feels more like a recruitment drive, my friend,
30:20
Speaker 3: it is time to run. The Next thing I want
30:23
Speaker 3: you to do quick Google search. Before we get involved
30:26
Speaker 3: in any business. What I want you to do is
30:27
Speaker 3: type in the company name and the word scam, or
30:32
Speaker 3: the company name and the word lawsuit. It'd be surprised
30:35
Speaker 3: how many multi level marketing companies have been involved in
30:39
Speaker 3: lawsuits or regulatory issues. A little detective work is going
30:43
Speaker 3: to be able to save you from signing up to
30:45
Speaker 3: something that's already sinking. The next thing I want you
30:49
Speaker 3: to do is ask questions about the product. If the
30:51
Speaker 3: business seems to care more about you recruiting others than
30:54
Speaker 3: selling an actual product, it's a massive red flag. A
30:57
Speaker 3: legitimate business should be built on product sales, not ongrowing
31:01
Speaker 3: a team of people who recruit more people. Have you
31:05
Speaker 3: seen all the boss babes online? How many times are
31:07
Speaker 3: they posting about their actual shampoo as opposed to Hey,
31:11
Speaker 3: join my team?
31:12
Speaker 1: Hey?
31:12
Speaker 3: Have you ever wanted a community around you?
31:14
Speaker 1: Hey?
31:14
Speaker 3: Are you a stay at home mum? And don't have
31:16
Speaker 3: the support you deserve. All of those recruitment posts clearly
31:20
Speaker 3: outweigh the product posts, and it is so toxic. It
31:24
Speaker 3: is not funny. If the product is feeling like an afterthought,
31:26
Speaker 3: I can almost guarantee it's not a solid opportunity. The
31:30
Speaker 3: next thing I want you to do is consider upfront costs.
31:33
Speaker 3: I mean, we all know it costs money to start
31:36
Speaker 3: a business, and these companies are going to tell you
31:38
Speaker 3: that all businesses cost money to start, but multi level
31:41
Speaker 3: marketing companies often require you to buy a starter kit
31:44
Speaker 3: or a bunch of products up front before you are
31:46
Speaker 3: even able to consider joining the business. Real businesses don't
31:50
Speaker 3: ask you to fork out hundreds, if not thousands of
31:53
Speaker 3: dollars before you've even started earning money. If you're told
31:56
Speaker 3: you need to invest in yourself to succeed, there's a translation.
31:59
Speaker 3: We want your money, we want it fast. It's not
32:01
Speaker 3: going to benefit you. The next thing I want you
32:05
Speaker 3: to consider is before diving in, I want you to
32:07
Speaker 3: talk to someone who isn't part of that multi level
32:09
Speaker 3: marketing company. Often, once you're inside, it's really hard to
32:13
Speaker 3: get unbiased information because everyone is trying to recruit you
32:17
Speaker 3: or push you to sell more. Look for a mutual
32:19
Speaker 3: perspective who can help you see through all of this hype.
32:23
Speaker 3: And if your mentor tells you not to talk to
32:25
Speaker 3: outsiders yet, my friends, that is a red flag. I
32:28
Speaker 3: literally reposted a post from a Monai conference where there
32:35
Speaker 3: were men on stage, which made me laugh because it's
32:38
Speaker 3: a woman empowering conference, but there were medioca middle aged
32:40
Speaker 3: white men sitting on stage, and the question that they
32:44
Speaker 3: are answering, because it is on the giant screen behind them,
32:47
Speaker 3: is what actions can I take to overcome my husband
32:50
Speaker 3: or my partner's skepticism about my new business? My friend,
32:55
Speaker 3: if your partner is skeptical about your business, there's a
32:58
Speaker 3: few things that we need to address you. One, we
33:01
Speaker 3: want supportive partners only. If your partner is super skeptical
33:04
Speaker 3: of something that you are starting to me, that could
33:07
Speaker 3: be a red flag. Absolutely, But if it is a
33:10
Speaker 3: legitimate business and they are skeptical, that's where you need
33:14
Speaker 3: to educate them and share that with them. But if
33:16
Speaker 3: they are skeptical because they are like Victoria, you are
33:19
Speaker 3: investing money that you are going to lose. Victoria, this
33:21
Speaker 3: is a scam. Those are things that we should be
33:23
Speaker 3: listening to. My husband has been nothing but supportive of
33:27
Speaker 3: me and my business journey because it's understandable and it
33:30
Speaker 3: makes sense. On the flip side, if your partner is
33:34
Speaker 3: calling something out as a red flag and you're not
33:36
Speaker 3: listening to them, why are you not listening to them?
33:40
Speaker 3: The next thing I want you to have a look
33:41
Speaker 3: at is the product shelf life here is a smart one.
33:45
Speaker 3: I want you to consider how often you or anyone
33:48
Speaker 3: would actually buy this product. Are people going to keep
33:51
Speaker 3: paying for really expensive protein shakes or essential oils every
33:55
Speaker 3: single month? If the answer is no, you're probably going
33:58
Speaker 3: to end up with boxes of unsigne inventory gathering dust
34:01
Speaker 3: in your garage. The next thing that I want to
34:05
Speaker 3: talk about is, let's just really understand your financial reality.
34:08
Speaker 3: Multi level marketing companies prey on people who need extra
34:11
Speaker 3: cash and then promise them the world before diving in.
34:15
Speaker 3: I want you to look at your financial situation. Can
34:17
Speaker 3: you actually afford to take this risk. What blows my
34:20
Speaker 3: mind the most, and this pisces me off so much,
34:24
Speaker 3: is there are multi level marketing girl is out there
34:26
Speaker 3: promoting this lifestyle when I know that they are married
34:30
Speaker 3: to a male with an incredibly high income, so they
34:32
Speaker 3: don't actually need to earn an income. So they're promoting
34:35
Speaker 3: all of these things, growing their girl boss world when
34:39
Speaker 3: the reality is they are not reliant on that income.
34:42
Speaker 3: But they will convince you that you need to be.
34:45
Speaker 3: Multi level marketing participants lose more money than they gain,
34:49
Speaker 3: So what I would be doing is not vetting my
34:52
Speaker 3: grocery money on a promise that is more about recruitment
34:55
Speaker 3: than results. I need you to also remember that you,
34:58
Speaker 3: my friend, are not the product. Level marketings sell your lifestyle.
35:02
Speaker 3: They're going to sell you the dream, the freedom, the
35:04
Speaker 3: flexibility being your own boss. But what they're really selling
35:08
Speaker 3: is you, or rather they're using you to recruit other people,
35:13
Speaker 3: because at the end of the day, the person who
35:15
Speaker 3: benefits the most is the person at the top of
35:18
Speaker 3: the pyramid. If the focus shifts from the product to
35:22
Speaker 3: you being the success story for others to follow. It's
35:24
Speaker 3: time to walk away. You're worth more than being somebody
35:27
Speaker 3: else's recruitment tool. If you're in a multi level marketing
35:31
Speaker 3: company and you're feeling like it's time to step away,
35:33
Speaker 3: the process can seem daunting and overwhelming, but it is
35:37
Speaker 3: entirely possible to leave and reclaim your financial and emotional wellbeing.
35:43
Speaker 3: From my perspective, it's crucial that you're going to be
35:45
Speaker 3: able to see that wanting to leave isn't a sign
35:48
Speaker 3: of failure. It's actually a sign of insight and reflection
35:53
Speaker 3: that you deserve. Multi level marketing companies are structured to
35:57
Speaker 3: benefit those only at the top, and most participants, through
36:02
Speaker 3: literally no fault of their own, end up losing more
36:05
Speaker 3: money than they make. It's like getting a credit card.
36:08
Speaker 3: Nobody gets a credit card with the intention of going
36:11
Speaker 3: into thousands of dollars of crippling debt. The same with
36:14
Speaker 3: multi level marketing companies. Nobody joins thinking, oh, I'm just
36:18
Speaker 3: going to remain at that market partner level and earn
36:20
Speaker 3: nine dollars a month. Literally, people are earning nine dollars
36:24
Speaker 3: a month and slaving away over social media. They're making
36:27
Speaker 3: videos every day. They are ruining their relationships with their
36:30
Speaker 3: friends and families. What for nine dollars a month. Nobody
36:34
Speaker 3: joined because they thought that they'd only make nine dollars
36:36
Speaker 3: a month. They joined because they saw the senior executive
36:39
Speaker 3: director talking about how there are millionaires in this company.
36:43
Speaker 3: That's not going to be the reality of most people.
36:46
Speaker 3: And you need to accept this reality that maybe you're
36:49
Speaker 3: losing more than just money. You need to accept that
36:53
Speaker 3: reality because it can be super liberating, and he's honestly
36:56
Speaker 3: the first step to moving forward. I would start by
36:58
Speaker 3: taking stock of your financial situation. Can you calculate exactly
37:02
Speaker 3: how much you've invested into this multi level marketing company,
37:05
Speaker 3: including the starter kit, the products, and ongoing fees, so
37:08
Speaker 3: that you can actually understand where you're standing. The other
37:11
Speaker 3: thing I would do, and this is really hard, because
37:13
Speaker 3: multi level marketing companies they really prey on your need
37:17
Speaker 3: for community and connection. I want you to disconnect from
37:21
Speaker 3: multi level marketing related social media groups that might be
37:24
Speaker 3: pressuring you to stay involved or giving yourself emotional space
37:27
Speaker 3: to reflect without influence from your upline. It can be
37:30
Speaker 3: really helpful to let your upline or a recruit or
37:32
Speaker 3: know that you're stepping away, but honestly, they're just going
37:35
Speaker 3: to pressure you. So do not feel pressured to justify
37:38
Speaker 3: the decision that you are making. Keep the conversation clear
37:41
Speaker 3: and really firm. You do not owe anyone an explanation
37:44
Speaker 3: beyond stating that it is no longer a good fit
37:47
Speaker 3: for you. If legal contracts or obligations feel really complicated,
37:52
Speaker 3: you can seek advice from a legal professional. Finally, I
37:55
Speaker 3: want you to reconnect with your friends and your family
37:58
Speaker 3: outside of multi level marketing and consider maybe some more
38:01
Speaker 3: sustainable opportunities, whether it's freelancing, or taking some courses or
38:06
Speaker 3: even starting a traditional business. There are helpless pathways to
38:09
Speaker 3: financial independence that do not involve the MLM. Girl Boss Grind.
38:15
Speaker 3: I feel like there's honestly so much to unpack when
38:17
Speaker 3: it comes to these really predatory business models, and this
38:20
Speaker 3: episode was about kind of introducing you talking about the concept.
38:24
Speaker 3: And I know that you feel the same because the
38:27
Speaker 3: messages that I have received have been in the hundreds
38:29
Speaker 3: this week. It's clear that we have all been affected
38:32
Speaker 3: or we know someone who's been pulled into the web
38:35
Speaker 3: of false promises and lies and the misleading recruitment tactics.
38:38
Speaker 3: So we are going to dive a lot deeper into
38:41
Speaker 3: how these schemes operate and how you can protect yourself
38:44
Speaker 3: and your loved ones from falling into the trap. In
38:46
Speaker 3: an upcoming episode. I am so excited. I have a
38:50
Speaker 3: woman called Emily Lynn Paulson, who is the author of
38:53
Speaker 3: Hayhun The Sales, Sisterhood and Supremacy and the Other Lies
38:56
Speaker 3: behind multi level Marketing join us. He's the which I
39:01
Speaker 3: think is actually so cool and why I reached out
39:03
Speaker 3: to have her on the show. Emily made more than
39:05
Speaker 3: a million dollars through her involvement in a multi level
39:09
Speaker 3: marketing company and she still believes that the model is
39:12
Speaker 3: deeply harmful. If that doesn't tell you that they're bad,
39:15
Speaker 3: I don't know what does. I think it's going to
39:18
Speaker 3: be super juicy, So I recommend that you hit subscribe
39:21
Speaker 3: and don't miss a thing. But I'm off two scroll
39:23
Speaker 3: TikTok and probably fall down a rabbit hole of watching
39:25
Speaker 3: multi level marketing content and I just can't look away.
39:28
Speaker 3: There is so much content I want to share because
39:30
Speaker 3: I feel like this space needs to change. Heremid schemes
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Speaker 3: here in Australia are illegal and from all of the
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Speaker 3: research I'm doing, I genuinely believe that multi level marketing
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Speaker 3: companies should be too. So keep an eye on this space,
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Speaker 3: keep an eye on the pod, and keep an eye
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Speaker 3: on my Instagram stories because they arguably more unhinged than
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Speaker 3: the podcasts I pull together, which involve a lot of nuance.
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Speaker 3: So see your friends have a great weekend, they ad
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