Turn Trade Shows into Revenue Engines with Jay Menashe

Revenue Problem Solvers · Oct 31, 2025 · 49m

Trade shows aren’t just brand awareness plays! They are revenue drivers and need to be thought of it like that.

In this episode, we dig into how to make events part of an integrated marketing strategy that builds relationships and fuels pipeline.

We cover:

Why “story before structure” should guide your booth strategy

The key metrics marketing leaders should actually track

Turning feelings into facts — and experiences into data

Creating exceptional hospitality that turns visitors into advocates

If you’re leading B2B marketing, events, or brand experience, this one’s packed with insights you…