Building a Modern Aesthetic Sales Team | Brandon Nye, Boston Aesthetics
Host Terry Coutsolioutsos sits down with Brandon Nye, CEO of Boston Aesthetics, to discuss building a new sales organization in a fast-moving aesthetic market, choosing modern technology and creating a culture that can adapt.
Brandon shares how Boston Aesthetics approaches innovation through its relationship with Peninsula Medical Group and engineering talent in China. He explains how changing practice economics are reshaping capital sales and why helping customers use their devices matters to the commercial strategy.
Terry and Brandon explore the advantage of starting without legacy systems…
The skinny
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