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Struggling to Find Your Momentum? Let’s Fix That · The Real Estate Agent Playbook

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  feeling a little off your game
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  feeling like the pipeline is filling up
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  and you're going to be so busy
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  but maybe it's just not coming right now
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  or feeling overwhelmed
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  just getting ready and planning this for you
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  agents is something that I'm hearing
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  from agents across the country
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  and I want to dive into all of this and more next
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  what's up guys
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  I'm Jeremy Kane with Real Estate Agent Playbook
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  want to really dive into this one while you're here
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  like comment subscribe
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  but let's share this podcast out
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  and let's reach out and help agents
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  all across the country
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  kind of get into this newer market that we're feeling
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  so first and foremost
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  we have the real estate cycle that we are in right
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  the
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  the economy seems like it's doing a little bit better
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  the you know
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  market hopefully is picking up
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  we thought that the rates were going to be going low
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  the Fed was cutting the rates and all the things
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  and now we're here
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  and we just have a lot of people getting prepared
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  questioning um
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  a lot of people that are
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  maybe bought in the last two or three years
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  that are kind of up against a gun
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  waiting for that perfect time
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  all of the things and as an agent
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  who's used to seeing their name on the leaderboard
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  and things like that
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  sometimes this can get pretty rough
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  and I was coaching a client today
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  and she was just talking about how
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  you know she had had an event in her life
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  a health event and
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  you know she's just a little bit off
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  she's not herself and all the things
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  and I had to kind of walk it back and figure out
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  why do we do this right
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  why are we in this business
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  what do we need to you know
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  survive and maintain our lifestyle
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  and what do we usually want to do and be as agents
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  this is kind of a cross the board answer
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  it's not the same for any of my agents
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  I coach any of the agents in my organization
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  but as we kind of see these changing markets
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  and things are changing and
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  you know clients are kind of in rough spots
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  or waiting for interest rates
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  or whatever they're doing
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  as agents
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  that is our livelihood right
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  we need to have those relationships
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  and those transactions occur
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  so that we can put food on our table
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  so sometimes this elevates our stress level
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  and I was able to
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  kind of talk to this agent and walk it back
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  and say okay
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  what do you actually have in your pipeline
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  well it was 14 listings
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  it was this it was that
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  it was a lot of things that she had had
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  and it turned out that her
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  exact minimum of homes that she needed to sell to
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  you know live her lifestyle
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  and do the things she needed to do with her
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  family was almost the exact number of of
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  you know
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  true clients in her pipeline for this year right
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  so I think it was 25 you know
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  people that she you know
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  kind of named off she has some investors
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  she has some other things and it was 24
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  she wanted to do two a month
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  to maintain the lifestyle and do what she had to do
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  bare minimum and so I think a lot of times as agents
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  we get so focused on the names
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  on the billboards
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  and being on the leaderboards and all of the things
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  because all of the brokerages
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  have created those leaderboards
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  but the truth is
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  sometimes we have to dig down deep inside
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  and what's better for us right
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  what's better for for her in her current situation
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  is to focus on the minimum right
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  what do you need to do to make it happen
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  and I'm not saying that you shouldn't go for the goals
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  and do all the things but at some point
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  we have to realize that we got in this business
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  to provide for our family
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  or provide a certain lifestyle that we want to live
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  or whatever it was
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  it wasn't to be the very best you know
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  the highest selling agent it you know
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  maybe it was to impact
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  the other families that you serve
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  and that's okay
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  because to be at your very best when life changes when
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  you know whatever happens
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  your different seasons of life across the board
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  we are only at our very best
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  when we're able to not be in that hustle culture
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  that grind culture
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  that everyone kind of has talked about
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  and it's been such a thing
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  and if you're an entrepreneur
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  and you're working 24 7 and doing all the things
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  but does that really allow us to be our very best
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  and does that really allow us to perform
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  at our very best and so
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  I really encourage a lot of people
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  as we go through this season right
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  because the coaching client was one thing
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  but what happens when we you know
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  have a market shift right
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  and all of a sudden people are like well
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  you know I need to list my home at the perfect time
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  and his agents were like okay well
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  you know the perfect time is actually you know
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  mid March to mid April to list in our market
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  traditionally
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  but all of the other things come into play right
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  and what is what is our situation and how's that
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  you know affect what we say in that moment
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  hopefully you're at a point where you're stabilized
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  and all the things and if you haven't
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  that's okay too but that's gonna dictate right
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  if you can't put food on your you know
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  family's table and they say
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  what's the best time to list well
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  as soon as possible so I can get that done right
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  that's or you say what you should say and say well
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  you know
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  traditionally this is what the stats say in March
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  well
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  that's saying you're not gonna have a paycheck for XYZ
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  and so we have to continue to be in the mix
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  and be in the fold with other things that are going on
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  if we are this tight and when the market does shift
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  and with the higher interest rates right
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  cause let's be real the last three to five years
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  we've been able to pretty much just go outside
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  walk outside our door interact with a few people
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  and I could peg a few people that could buy a home
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  right now right here right
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  because the interest rates were low
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  everyone qualified everyone kind of was was in it
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  and now that interest rates are higher
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  that's just not the case and so as we kind of you know
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  continue to think about this
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  we need to do a couple things first and foremost
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  we need to make sure that we're not comparing
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  our situation our Chapter 1
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  our Chapter 5 to someone else's Chapter 20
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  or vice versa right
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  the leaderboard should not be a piece of this right
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  granted if you
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  you wanna excel up there
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  and you wanna be the top producer
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  I totally get it but this is a different market right
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  I can't compare my business from 2021
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  to my business now because first and foremost
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  it was a completely different market
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  it was chaos and interest
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  rates were low
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  but also I didn't have as many past clients
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  and I didn't have as big of a sphere
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  at that time that I'm now working
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  so I want to
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  make sure that I'm identifying what exactly
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  I need to do as an agent to push forward
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  to make this happen and sometimes that is
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  you know talking to another agent
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  talking to somebody else about this
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  and really setting it up because if I can say okay
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  this is what I need to maintain my lifestyle
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  this is what I need to do
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  and these are the actions that I need to take right
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  minimal actions to get to that point
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  then you look at that and say okay
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  this is my non negotiables
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  and this is one extra thing I wanna add
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  or this is one path I wanna go down to see if I can
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  you know
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  inch my way up that leaderboard or whatever it is
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  but especially when you have
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  you know the health or whatever it is
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  if you just do this
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  and you meet that goal that you need to do to sustain
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  then we're okay right
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  then we're winning it doesn't matter if you're first
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  or a hundredth on the leaderboard
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  if you do what's in your box and you take care of that
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  you can absolutely do that
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  so I want you to take a second to realign okay
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  things are changing you know
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  we had a new administration
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  everything was gonna be great now
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  you know inflation's coming back
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  and the interest rates are going up
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  and they're not doing what
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  you know everybody promised
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  state the rate crap right
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  and so those are all things that affect us
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  we can't control the market
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  we can just control our outputs
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  so I want everyone to really sit back and say okay
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  here we go I've had a rough couple rough years
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  but this is what I need to do
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  this is the minimum
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  these are the actions that will get me there
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  do that if you need help with that
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  I have a course exactly built to help you with that
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  right then I want you to okay
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  okay let's talk about this
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  we need to have these conversations and we need to
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  instead of having as many conversations
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  we need to be more intentional right
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  where are we having these conversations
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  what is our client focus what is our client Avatar
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  where are those people that we
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  you know are so fulfilled when we help them
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  where's that ideal client live
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  breathe do the thing
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  hang out that's where we wanna be
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  we wanna have more intentional conversations
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  with those people verse
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  you know
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  just having as many conversations as we possibly can
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  and that works for some people
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  but if we can get more you know
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  kind of quality over quantity
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  because the quantity
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  at large is probably not going to be as approvable
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  as they were five years ago
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  when the interest rates were very low
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  so that's huge
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  and then we want to take this to an area
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  where we can stop reacting and start planning right
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  if that means getting some you know
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  a financial system that you can use as a commission
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  based agent right
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  I've heard you know
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  agents talking about you know
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  going to these different brokerages
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  and these different models and things
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  not necessarily from where I'm at
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  because the income streams are so
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  you know amazing if you build them
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  you have so many options when you're with us
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  of the wolf pack but you know
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  really going to these places where
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  maybe you're gonna get leads
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  but you're gonna give away
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  you know 75% of your commission and all those things
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  and so the truth is is
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  do you really wanna work
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  the same amount or more for less pay right
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  last I checked that's not really what we're doing
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  and if you can kind of develop these systems
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  and stop reacting and start planning
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  and really understanding dialing in
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  exactly how you're gonna get from point a to point d
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  which is your goal this year
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  versus I have to go from point a to point Z
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  and I have no idea how to get there
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  if you can piece it down you can make those plans
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  then you're able to make more of the long game right
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  you're able to really focus on the long game
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  what's that look like how long can you do what you do
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  and be yourself to your clients
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  and serve them at the highest level
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  is a question that I ask agents a lot
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  and often times agents are like
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  well I'm this old I got you know
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  maybe five years left well to maintain that lifestyle
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  how's that retirement look
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  how's that long term game look
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  is is a huge question and something that we need to do
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  so all I want you to do if you're feeling stuck
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  if you I said something that resonated with you
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  please book a free game plan
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  call with me in the link below
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  no obligation
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  we're not going to talk about anything else
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  besides what you need to get in that momentum
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  get organized
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  and feel confident that you're going to be okay
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  and continue to push forward
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  because I'm sick of seeing
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  you know what's your real estate side hustle
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  what are you doing to supplement
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  the market's tough
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  the market's this the market's not ready yet
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  I'm gonna be super busy in June
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  those are the things that we can kind of control
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  and we can spur those on
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  I have a ton of strategies that you can use right away
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  and implement that I will help you
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  along with that real estate game plan call
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  so definitely book that below um
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  I hope this helped stay with it
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  you're okay pair down your
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  you know your plan and be more planful versus reactive
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  there's so many things that we can do
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  and so many things that
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  that will improve our real estate business
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  if we do that right out of the gate
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  so hope you have a good one
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  like comment subscribe
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  we'll see you on the next one