How to Master AI Adoption in Commercial Real Estate
Human-First AI Adoption in Commercial Real Estate: Turning Tools into ROI
On the Industrial Advisors podcast, hosts Bill Condon and Matt McGregor interview Michelle Hamilton, a former commercial real estate and AEC strategic leader who founded Spark AI Strategy and AI Class Lab and was recruited by Answer Rocket to lead change management and AI implementation. Hamilton says many firms invest heavily in AI tools but miss ROI by neglecting human-first adoption, hands-on training, and governance, which can drive risky "shadow AI" use when employees turn to personal accounts. She describes AI's…
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