Latest / The Real Estate Agent Playbook / Why Some Agents Burn Out & Others Thrive | The Infinite Game
Transcript
- 0:00did you know that 87% of real estate agents fail
- 0:03in the first five years of course you did
- 0:05because you're a fan of this
- 0:07YouTube channel and my podcast
- 0:09but did you know the reason that they fail
- 0:11I'm gonna tell you right now
- 0:12it's because they're playing the wrong game
- 0:14so if you wanna stay in the game
- 0:16and you wanna play the long game in real estate
- 0:17and you wanna make it a career
- 0:19stay tuned I'm gonna tell you all about my experience
- 0:22after reading The Infinite Game by Simon Sinec
- 0:25let's go
- 0:30what's up guys
- 0:31I'm Jeremy Kane with the Real Estate Agent Playbook
- 0:33helping you stay
- 0:34and win every single day at the game of real estate
- 0:37so if you're here for the first time
- 0:39hit the subscribe button throw me the notification bell
- 0:41I do
- 0:42real estate agent game plan calls for absolutely free
- 0:45no obligation where you can dive into your business
- 0:4730 minute call with me for free
- 0:50if you want to do that check the link below
- 0:52but if not subscribe
- 0:53stick around become a fan of the show
- 0:56and we talk about all things winning
- 0:57and the game of real estate
- 0:59The Infinite Game is a pretty simple concept
- 1:02that Simon Sinec takes to an entire different level
- 1:05when it comes to business
- 1:06and especially real estate
- 1:08I would like to compare all of this book
- 1:11and take everything that I Learned into
- 1:14the real estate business as I see it from my eyes
- 1:16but also as
- 1:17I see it from the hundred and fifty
- 1:18agents in my organization
- 1:20and the thousands of agents that I talk to
- 1:23and communicate with
- 1:23and collaborate with across the country
- 1:26so ultimately it's really about playing the long game
- 1:30right are we in it for the stats
- 1:32are we in it for the quick wins
- 1:33are we in it for the transaction
- 1:34or are we in it for the lifelong relationship
- 1:37if you know anything about me
- 1:38the lifelong relationship is 100% why we're here
- 1:41to help people build wealth through real estate
- 1:43across the board
- 1:44sure when you're just getting started
- 1:46the quick wins are something that we need to
- 1:49you know have straight out of the gate
- 1:50but turn those quick wins into lifelong wins
- 1:53to the long game to an entire career
- 1:56and you will start to see how easy this is actually
- 2:00to stay in the game
- 2:02to beat that statistic and be part of the 13%
- 2:06but better yet increase the success rate uh
- 2:09over the five years from 13% to 15 to 20
- 2:12we can do this as long as the mindset is right
- 2:15and the mindset is the main focus of this book
- 2:19and why I think it's so relevant to us
- 2:21especially right now in real estate
- 2:23as things have tightened
- 2:24transactions have gotten less and people seem to
- 2:28you know either be completely dialed in and you know
- 2:32grinding away at you know
- 2:34the next transaction
- 2:35that next relationship or people are
- 2:37are getting desperate out there
- 2:38and that's something we need to really focus on
- 2:41all markets are different
- 2:42I get it some people are doing great
- 2:44some people are still you know
- 2:45living the the crazy life
- 2:47however with higher interest rates
- 2:49and things like that creeping in
- 2:51this book came at a perfect time for me
- 2:53so let's break it down the finite minded
- 2:56the infinite minded essentially
- 2:58if there's a scoreboard at the end of the game
- 3:00we you know
- 3:01know who wins and loses however
- 3:04over an entire career
- 3:05this is played out in sports all the time right
- 3:08you have you know
- 3:09the goat conversations is it Jordan
- 3:11is it LeBron is it Mahomes
- 3:13is it Brady is it Montana right
- 3:15and if you focus on the singular game
- 3:18certainly there's other people that would be in
- 3:21in that conversation
- 3:22but when you look at the entire body of work
- 3:25we can absolutely start to break this down
- 3:27and the entire body of work is the infinite game right
- 3:30how are you having effect on the team
- 3:32on the organization overall
- 3:34how are you having an effect on the community
- 3:37that you serve the people
- 3:38your clients overall certainly there's
- 3:42you know small wins along the way
- 3:43but it's a combination of the wins that make for
- 3:47you know becoming the greatest of all time as it
- 3:50you know pertains to sport
- 3:51so the fine up minded focus on the competition
- 3:54the little wins you know
- 3:55this or that the small negotiations
- 3:57you know and they often times
- 3:59you know can really point to that
- 4:01and they really kind of
- 4:01try prop themselves up for that little win
- 4:03or this little win when the infinite minded
- 4:06really focus on that long term relationship
- 4:08there is no finish line right
- 4:10you don't win once you get a client into
- 4:13you know their first home
- 4:15there's so much more right
- 4:17every client that you close can turn into
- 4:20you know seven
- 4:21eight 10 referrals
- 4:22not to mention
- 4:23if they're at the beginning of their home buying career
- 4:25they can become you know
- 4:27first time home buyers first time home sellers
- 4:30move up buyers dream home buyers
- 4:32downsizers along the way
- 4:34and so if we're just focusing on the win
- 4:37and it's for that one person and
- 4:39you know
- 4:39you did that one deal and you got them pushed along
- 4:41you got them into that home
- 4:43that's great but if
- 4:44if that's the the last time you watch that game
- 4:47if that's the last time you look at the scoreboard
- 4:49and you're not staying in contact
- 4:51and staying connected
- 4:52then that's where the finite mindset comes in
- 4:55you are in that area
- 4:58change your career by moving to the infinite mindset
- 5:01yes it's a great win
- 5:02it's a great you know
- 5:03thing you got them in their first home
- 5:05but how do you continue to play the game
- 5:07how do
- 5:07you continue to show up in ways that are gonna keep
- 5:10the fans raving keep the fans coming back
- 5:13and that's that is right there
- 5:15100% the piece of the real estate business
- 5:20that separates the winners from the average
- 5:22from the losers so
- 5:24what are some characteristics of moving towards that
- 5:26infinite mindset because I'm gonna tell you the truth
- 5:28I was not always there right
- 5:31it's it there is obviously
- 5:33something to be said
- 5:34for having to put food on the table
- 5:35for having to grow
- 5:37for having to get to that first six figure year
- 5:39to feel like you've made it out of the two year room
- 5:42so let's dive into the infinite mindset
- 5:44kind of characteristics first and foremost
- 5:47we have just cause over just closing right
- 5:50if it's just about that transaction
- 5:52if it's just about that close
- 5:54then what right
- 5:55as you start to create your workflows
- 5:59and all the things that you're doing
- 6:00and your client experience and client journey
- 6:02if you need help with that that's my expertise
- 6:05you can book a call with me down below
- 6:07but while you're starting to do this
- 6:09how are you creating lasting value
- 6:10how are you separating yourself from the other hundreds
- 6:14or thousands
- 6:15or tens of thousands of agents that are in your market
- 6:17and
- 6:18it's right there in that interpersonal relationship
- 6:21and the value that you can create
- 6:23what's your expertise how can you create that value
- 6:25how is that value gonna grow
- 6:27cause I think a lot of people are like okay
- 6:28I'm gonna do this because
- 6:30you know
- 6:30this top producer does it and it's gonna be awesome
- 6:33okay even if it's not pertaining to your personality
- 6:36how are you gonna grow that value
- 6:37how are you gonna adapt and change right
- 6:40the next piece is worthy rivals over competitors right
- 6:44if you are just comparing yourself
- 6:46to be better than that other agent
- 6:47and essentially a worthy rival is
- 6:51pushing towards collaboration over competition
- 6:54what is that person offering
- 6:55what is that person doing
- 6:57can you study them right
- 6:58that's one of the positives of social media
- 7:00and one of the negatives right
- 7:02are you gonna get you know
- 7:04imposter syndrome
- 7:05are you studying that opponent so that you can
- 7:08you know
- 7:09use some of the things that they're obviously using
- 7:11that work and
- 7:13and craft them into your own piece
- 7:14and maybe eventually you know
- 7:17supersede what they are doing right
- 7:19so
- 7:19this idea of worthy rivals versus competitors is huge
- 7:24right there has to be a level of respect and certainly
- 7:28like I look at the numbers
- 7:29I wanna you know
- 7:30be the very best of the best
- 7:32but if my client experience is affected
- 7:34because I'm trying to sell hundreds of homes
- 7:36that's where things kind of fall off
- 7:38so finding those worthy rivals
- 7:41kind of use learning from them right
- 7:43learning from them and you know
- 7:46instead of trying to beat them
- 7:48you want to you know
- 7:49see kind of a form of collaboration
- 7:51I'm not saying going out there and being like
- 7:52hey man like let's collaborate
- 7:54let's do something cool bring me along
- 7:56ride your coattails it's not what I'm saying
- 7:58but using and studying what they are doing
- 8:01as a worthy rival and having that
- 8:04you know foundation of respect for what they've done
- 8:07but understanding that if you tweak and change it
- 8:09and make it your own you can scale it and eventually
- 8:13you know
- 8:13overtake them on that leaderboard that you know
- 8:16used to be so important to you
- 8:18resilience over stability
- 8:19this is something that a lot of agents do
- 8:22they get into it and they're just like
- 8:23okay we're gonna remain stable right now
- 8:25this is huge with the AI you know
- 8:27influx into our industry
- 8:30and we'll have Adam Gillespie on to talk about AI
- 8:33you know in the near future if you need that right away
- 8:36check out his YouTube channel
- 8:37absolutely Phenomenal Real Estate AI Tips
- 8:40but
- 8:41the best agents definitely adapt and change and grow
- 8:46as the market is changing
- 8:47as tech changes as all this stuff changes
- 8:50the very best agents are adapting and growing
- 8:53and so
- 8:53these are the infinite mindset kind of characteristics
- 8:57right resilience over stability
- 8:59worthy rivals over competitors
- 9:01so when we're talking about the infinite game
- 9:03in the mindset that Simon Sinec
- 9:05you know kind of goes through first and foremost
- 9:07it's just cause over just closing
- 9:10then it is worthy rivals over competitors
- 9:13then it is resilience over stability
- 9:15and I think
- 9:16those are very important things to kind of focus on
- 9:19and at first you have to lay the groundwork
- 9:21you have to get your foothold
- 9:23I get it but if you see this past
- 9:26you know the next transaction from the very beginning
- 9:29your career career will take off and scale much quicker
- 9:32so let's take you back to kind of my career
- 9:34and when I saw that transformation
- 9:37from finite minded to infinite minded
- 9:39after reading this book certainly
- 9:41it was after probably 18 months
- 9:43I've been in the business
- 9:44I had had my first full year in the business
- 9:47which was a six figure income um
- 9:50year for me which was really cool right
- 9:53I I had gotten in the business from being a teacher
- 9:56my first six months I made 60,000
- 9:58then my first full year
- 9:59my first full calendar year into it uh
- 10:02I had made six figures and that was kind of okay
- 10:05like here we are we've kind of established a foundation
- 10:08now how can I take these relationships and
- 10:10continue to grow them and by this time
- 10:12I had
- 10:12start to see how I took care of people in my past
- 10:15relationships
- 10:16and all of the things in my sphere of influence
- 10:19that people say you know
- 10:20it's only good for so long
- 10:22well the truth is it's only good once you get into it
- 10:26you start to you know serve that sphere
- 10:28and once I started serving
- 10:30and that sphere
- 10:31started connecting me with their sphere and
- 10:32and so on it became an entire web
- 10:35an entire spare web of connections
- 10:38and me connecting people and other businesses
- 10:40and all the things with a heart to serve
- 10:43where it really kind of clicked for me
- 10:45where I really made that transition from
- 10:48you know those short term relationships
- 10:50the transactions
- 10:51to get to that financial goal that I had to
- 10:55my goal is all about these long term relationships
- 10:57and connecting
- 10:58and making sure that people have the very best
- 11:00HVAC person the very best
- 11:01you know lawn maintenance person
- 11:03and all the things that I could do
- 11:05to put together an entire army of absolute
- 11:08amazing professionals to connect with each other
- 11:12to connect with my clients
- 11:13to serve me and my you know
- 11:15family's home all of those things
- 11:17and when it became that long term relationship focus
- 11:20it absolutely
- 11:22had that transition to the infinite mindset right
- 11:25I was no longer worried about putting
- 11:27you know meals on my family's plate
- 11:29because I trusted the process
- 11:31I trusted that if I serve and I
- 11:33you know have that go giver mentality
- 11:35another great book by the way
- 11:37that I would continue to be
- 11:39you know to advance in the
- 11:41in this and it wasn't just a transaction to get me that
- 11:45one step closer to six figures
- 11:47it was that one relationship and that one
- 11:49conversation that I could focus on
- 11:51to bring absolute amazing value
- 11:53because of you know
- 11:54the experience that I had and the army of
- 11:59you know absolute
- 12:00amazing business professionals that I have built
- 12:02so then as that kind of goes
- 12:04you now have small business owners
- 12:06you now have past clients
- 12:07you now have all the people that know
- 12:08like and trust you from your entire life
- 12:11all starting to refer you business
- 12:13and then you know
- 12:14the reward
- 12:15the main reward when you're first getting started is
- 12:18you know have a client VIP client event
- 12:20have something that you can do to thank them
- 12:22within the laws and all the things
- 12:24every states a little bit different
- 12:26but the No. 1 thing you can do is absolutely
- 12:29serve that referral to the very best
- 12:32because the last thing you want to do is
- 12:33at next year's Christmas party
- 12:35when John and Joanne bought a house like yeah
- 12:39you know Jeremy was okay
- 12:40but he wasn't amazing right
- 12:42you wanna make sure that you're serving them
- 12:44and that experience is noteworthy for them
- 12:46to go back to that Christmas party
- 12:48and have them raving about the referral
- 12:51and have someone else hear it
- 12:52and then have another person hear it
- 12:54and then we're drawn into the conversation
- 12:56and now you're not even at that Christmas party
- 12:58but you're the topic of conversation and now you're the
- 13:01you know realtor for that entire
- 13:03you know Christmas party family
- 13:05friends group whatever it is
- 13:06so ultimately within this book
- 13:08and the way Simon Sinek laid it out
- 13:10with the stories going back and forth of real life to
- 13:13you know talking about exactly what's going on
- 13:16the psychology behind it all
- 13:18real estate isn't a game that you win
- 13:20it's just a game you keep playing
- 13:22and if you're able to stay in the game long enough
- 13:24and you're able to serve and you're able to think okay
- 13:27this is not about this one transaction
- 13:29this is about the 15
- 13:30to 20 transactions that come from me
- 13:32serving this person at the top level right
- 13:35it may be a headache of a transaction
- 13:37they may want to see you know
- 13:3950 60 70 houses I've never had that
- 13:41but I know people that have right
- 13:44it's it's a complete mindset shift
- 13:48if you quit focusing on okay well
- 13:50you know my hourly wage is getting affected here
- 13:52in the short term win of that closing
- 13:55and you start to think about
- 13:56you know the things that you don't have to chase right
- 13:59you're not chase chasing the next client to win down
- 14:03you're not chasing that next closing
- 14:05you're understanding that
- 14:07if you build a business that lasts
- 14:09if you show up you know
- 14:10the best that you possibly can every single day
- 14:13you will always keep growing and you'll always be
- 14:16be there right
- 14:17and if you're in the game
- 14:19you can adapt if you're not in the game
- 14:21you're on the sidelines you're like okay
- 14:22I'm just gonna get in when it's you know
- 14:24extreme low interest rate in buyers market
- 14:26I'm just gonna get in when it's this or when it's that
- 14:29and you kind of play the play the game right
- 14:32you're working that other job pretty cush
- 14:34but you know sometimes
- 14:36you know maybe during tax season it goes up or whatever
- 14:38and then you're just kind of using this real estate
- 14:40thing on the side but only when it's good
- 14:42you're just you know
- 14:43kind of chasing that next victory
- 14:45and you'll never stabilize
- 14:46but if you're like okay
- 14:48I'm treating this as a business
- 14:50I'm treating this as a career
- 14:51every single conversation
- 14:52every single interaction
- 14:54will absolutely help me take it to the next level
- 14:56this is something that can absolutely
- 14:59change your mindset looking forward
- 15:02the infinite mindset the infinite gain
- 15:04is exactly where you need to be as an agent
- 15:07and as the markets kind of ebb and flow
- 15:10you can stay you know on a on a stable trajectory
- 15:13whatever that looks like
- 15:15instead of having the peaks and valleys right
- 15:17I can tell immediately
- 15:18when someone has a conversation with me
- 15:20and they say oh
- 15:21you know it's a peaks and valleys business
- 15:23that they aren't 100% bought
- 15:25into this infinite mindset
- 15:27to this infinite game that is real estate
- 15:30so let me know
- 15:31tell me exactly where you're at Infinite Mindset
- 15:33Finite Mindset put it in the comments
- 15:35let me know how I can help
- 15:37um if you do put Finite Mindset
- 15:40I would love to have a conversation with you um
- 15:42if you put Infinite Mindset
- 15:44I'd love to have a collaboration with you
- 15:45whatever that looks like I'm here to help on both ends
- 15:48but I think this is super important
- 15:50as we work every single day to
- 15:53decrease the failure weight rate
- 15:55this book was something that came at a perfect time
- 15:57so if this made you think differently
- 15:59if you liked what I you know
- 16:01had to say based on mindset today
- 16:03please smash that like button
- 16:04please engage in the comments
- 16:06and again if you ever need anything
- 16:08please book a Realtor game plan call with me
- 16:10um and if you are interested in my course
- 16:13all of the things are in the comments below
- 16:15to help you win all of it's there for you
- 16:18absolute value and I hope that helps
- 16:21so we'll see you next time bye bye