Transformational Minute: The Two Words That Keep People Stuck

The phrase "what if," repeated enough times, can talk almost anyone out of starting almost anything.

Running through a list of what if questions felt like responsible due diligence but actually just delayed starting.

Every what if question was about an imagined future that had not actually happened.

An entire case against starting can get built using evidence that does not exist yet.

Writing down what if questions and checking them against reality can reveal they were never based on anything real.

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The skinny

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