Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Growing Your Business with WhatsApp Business

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Growing Your Business with WhatsApp Business · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome. My name is Tavishma Aidi.
• 0:04
  I'm the host of the podcast making today's recording at
• 0:07
  home. So expect to hear some noise in
• 0:09
  the background because everyone is home and the kids are
• 0:12
  watching TV in the living room. Now the goal of the podcast is
• 0:16
  solving business problems. So if you have issues with
• 0:19
  customers, issues with marketing, issues with your side
• 0:22
  hustle, or if you feel like something is holding your
• 0:25
  business back, then this is the show for you.
• 0:28
  Subscribe on Spotify, YouTube, Apple or any player of your
• 0:31
  choice. And if you'd love to connect,
• 0:33
  you can call SMS or WhatsApp Me on 08064662140.
• 0:41
  Today on the show we are going to look at WhatsApp business and
• 0:44
  how you can use that to grow your business, obviously.
• 0:48
  So this one is the follow up or the final wrap to the public
• 0:55
  emergency episode I made yesterday about Google business
• 0:59
  profiles since I happened to mention it on the air on my
• 1:03
  radio show on Radio Maria 91.3 FM in Abuja.
• 1:07
  So I happened to mention that and it turns out that lots of
• 1:10
  people are unaware of these things that are available.
• 1:14
  They're free, they're already on our phones.
• 1:16
  So I figured let me just go ahead and lend some more
• 1:19
  publicity to these things. So yesterday's episode was about
• 1:24
  Google My Business, Sorry, Google Business profiles.
• 1:27
  So if you haven't heard of that, listen to it and find out free
• 1:32
  ways that you can make yourself available online, easier to be
• 1:37
  found, make it easy to engage with your potential customers,
• 1:41
  make it easier for people to find you not just in search, but
• 1:45
  also in Google Maps. So those were the sorts of
• 1:48
  things that yesterday's episode was devoted to.
• 1:51
  So now today I'm going to be looking at WhatsApp business
• 1:53
  because there's some people who don't know what's up.
• 1:55
  You know, they just see the logo on somebody else's WhatsApp and
• 1:58
  they're like, oh, OK, this guy's using WhatsApp business account,
• 2:01
  but what is it? They don't know.
• 2:03
  How does it work? They don't know.
• 2:05
  Can I use it? They don't know.
• 2:07
  Do I qualify? They don't know.
• 2:09
  Is it free? How much does it cost?
• 2:11
  They don't know. So what's our business?
• 2:14
  First of all, it's a separate app by itself.
• 2:18
  That's one thing I didn't know because I noticed the WhatsApp
• 2:21
  business thing and I just assumed that, you know, you
• 2:23
  could fool around within the normal WhatsApp app and you
• 2:28
  know, something will happen. But then eventually someone told
• 2:30
  me that it's a separate app, you have to download it.
• 2:32
  And at first I was scared because I was wondering if I did
• 2:35
  this my WhatsApp, then I now go and download this WhatsApp
• 2:37
  business thing. Like what's going to happen?
• 2:40
  Am I going to excuse me? I'm going to lose my messages.
• 2:45
  I don't know, just look like a very big step at the time, but
• 2:48
  looking back now, I can see that I was getting worried over
• 2:51
  nothing really. So you just install this new
• 2:53
  app. WhatsApp business?
• 2:55
  It looks like the same WhatsApp that you are already using.
• 2:59
  And by the way, The thing is free, so you're not going to
• 3:01
  have to pay any money. So excuse me.
• 3:05
  So yeah, that's it. I just found the app and I
• 3:09
  downloaded it. I can't remember if it's whether
• 3:12
  like if you have the normal apps WhatsApp, you have to like
• 3:15
  upgrade or something or you have to reinstall any.
• 3:18
  For me, I think what I did was I reinstalled and I still use the
• 3:23
  same phone number that I had. And it allows you to communicate
• 3:27
  with your customers in a very business friendly way because
• 3:32
  the normal WhatsApp that you have is limited.
• 3:36
  Well, maybe you've been enjoying it so far.
• 3:38
  So don't you don't realize that it's limited, but WhatsApp
• 3:41
  business is business friendly. It allows you to communicate
• 3:44
  like how how I put it, like how it can allow you to form
• 3:47
  activity as if you're a big business.
• 3:50
  Like this whole thing of using automated response messages,
• 3:55
  trying to flag different messages.
• 3:58
  Oh, but for me, the main reason why I tell people to use Google
• 4:00
  My Business is because it allows you to put a, a catalog on your
• 4:06
  WhatsApp. And I think there are lots of
• 4:08
  people who really need that for, for their businesses.
• 4:11
  In fact, the reason why I started discussing WhatsApp
• 4:13
  business was because there's someone who called in on the
• 4:16
  radio show and she she's in the business of small shops and she
• 4:18
  wanted to see how she can use WhatsApp to make more money.
• 4:21
  And so Step 1 is like, I know WhatsApp business.
• 4:23
  She said she is. So I said, Step 2, let me see
• 4:26
  your WhatsApp business handle. And let's be sure that
• 4:31
  everything is properly optimized so that you can use it as a
• 4:34
  business tool. And by the time I checked her
• 4:36
  catalog, she only had three items there on catalog.
• 4:38
  So I had to tell her that no, you know what this is, this is,
• 4:43
  it's not good. It's all satisfactory.
• 4:45
  No, no, no, like you can't be a caterer and say you only have
• 4:48
  three items on your, on your catalog.
• 4:51
  So what I did was I went to Google Gemini, that's the AI
• 4:54
  tool I like to use. And I asked what are the kind of
• 4:57
  services that, you know, small shops, people, caterers in
• 5:00
  Abuja, you know, what are the kind of services that they
• 5:02
  provide? And then he gave me a long list
• 5:05
  and I'll copy that list. And I sent it to her back and I
• 5:07
  said, take this list. And what you're going to do is
• 5:10
  you're going to create a catalog that is in line with all these
• 5:12
  things. If there's any service here that
• 5:14
  you've ever done before, go and list it in your catalog.
• 5:17
  Go on snap picture, go on pool price, put it up.
• 5:21
  You said no problem. Two days later I should go back
• 5:24
  in touch with me. When I opened it, I was like,
• 5:25
  hey, this is this is it, this is it.
• 5:29
  It was more like, you know, 1215 items, everything properly done.
• 5:33
  You know, so Bonds had his own line items, small shops is
• 5:37
  online items, Jollof rice is online item, a Gucci is online
• 5:41
  item. You know, Fufu Amala, their
• 5:43
  online items, everything separate with picture with price
• 5:47
  as this is more like it. Now this is something you can do
• 5:50
  on what's our business that you can do on the regular.
• 5:53
  What's our profile? There's nothing you will do on
• 5:55
  your regular WhatsApp that will allow you to start pictures and
• 5:58
  put descriptions and put price and put everything so that when
• 6:01
  somebody come straight to your handle and they click on it and
• 6:04
  the thing opens, they be able to see that oh, you're a caterer
• 6:07
  and these are the services you provide.
• 6:09
  You have fisherman soup, you have hunter soup, you have
• 6:12
  orphan Salah, you have orphan already, You have orphan Benway,
• 6:16
  you have orphan Abuja, you have orphan everything.
• 6:19
  So those are the advantages. So once our business has lots of
• 6:25
  features that allow you to communicate in a much more
• 6:29
  professional manner, automating messages, sorting out messages.
• 6:32
  Although the average amount opinion, the average Niger
• 6:36
  person has gotten too heavy-handed when it comes to
• 6:38
  automating. They want to be automating
• 6:40
  messages up and down. You don't know how to do it,
• 6:43
  you're causing frustration with your customers.
• 6:45
  So in my own opinion, lean back on automating messages and take
• 6:50
  advantage of the sorting message capabilities because it allows,
• 6:53
  it allows you to sort messages. You can tag people.
• 6:56
  Is this person a new customer? Is this person a return
• 6:59
  customer? Has this person paid?
• 7:00
  Is payment pending? So it's a helpful thing to do
• 7:03
  when you can open your WhatsApp box, you see the labels on them
• 7:06
  and you decide that OK, all those people that is payment
• 7:09
  pending, let me answer them first.
• 7:12
  Or all those people that are new customers, let me answer them
• 7:14
  first. So take advantage of the sorting
• 7:16
  message capabilities. Well, by the way, if you really
• 7:20
  know how to do that, I mean, hit me up, let me know.
• 7:23
  Because to be honest, I don't even use the sorting message
• 7:26
  capabilities. I didn't even know that you
• 7:28
  could solve messages until about last month.
• 7:31
  I just discovered it by error because I saw a tab at the top
• 7:34
  that will say all messages, unread messages, and you know,
• 7:38
  something, something messages. And then I clicked on unread.
• 7:41
  And then he just pulled all the messages that I hadn't read and
• 7:44
  brought everything to the top. And I was like, wow, this is
• 7:46
  magic. And then when my sister-in-law
• 7:49
  came to the house now I told her, look, I've discovered
• 7:51
  something game changer is why I showed me.
• 7:54
  I showed her. She's like, this has been around
• 7:56
  for a very long time now. Now he's been here.
• 7:58
  It's just that you didn't know how to use it.
• 8:00
  So there are lots of people that are already using sorting
• 8:04
  message features on WhatsApp business.
• 8:06
  So if you know how to do this thing, if you're a pro, let's
• 8:09
  say you've already been using it for like 2-3 years, you know,
• 8:12
  hit me up, send me a message on WhatsApp.
• 8:13
  It'll be nice to chat so I can come back here, make another
• 8:16
  podcast episode and say that I spoke to somebody who is already
• 8:20
  a dawn when it comes to doing these things.
• 8:22
  And these are the tips that they gave me.
• 8:24
  So excuse me. OK, sorry about that.
• 8:29
  I'm coming down with a cold, so I had to go clear my sinuses.
• 8:35
  Let me irritate you guys. All right, so where was I?
• 8:40
  So automated messages, sorting messages.
• 8:42
  So that's something that's available on WhatsApp Business.
• 8:45
  Now WhatsApp Business allows you to create a business profile
• 8:48
  where you have your business name, your address, the category
• 8:52
  that you're in. So like my listener of the show
• 8:55
  who called in, who does small chops.
• 8:58
  So I guess for her category will be events.
• 9:01
  I'll be, I think will be events, I'll be restaurants or so.
• 9:04
  Anyway, she'll collect you, select the category, then you're
• 9:08
  also going to be able to put your e-mail address up in your
• 9:11
  WhatsApp business. You'll put a link to your
• 9:14
  website, put a link to your Instagram handle, put a
• 9:19
  compelling business description. So you see, these are things
• 9:21
  that you can do on your WhatsApp, on WhatsApp business
• 9:25
  that you couldn't do if you had ordinary WhatsApp.
• 9:27
  So back before I had done my own WhatsApp business handle, people
• 9:32
  would have to ask me what do you do?
• 9:35
  But now it's different. I mean, some people still ask me
• 9:37
  what do you do? Like one guy sent me a message
• 9:39
  this morning. I've responded to the guy.
• 9:41
  But people who are a little bit more savvy, all they do is once
• 9:43
  they see your hand and they see there's WhatsApp business, they
• 9:46
  will just click on your profile. From profile, they will just,
• 9:50
  yeah, do click on your profile. Then from profile, they will see
• 9:52
  everything description, you know about everything, all the
• 9:56
  information that you put there. So people who are really savvy
• 10:00
  don't have to ask me what do you do?
• 10:01
  Because while they're chatting with me, they can just click and
• 10:04
  see what services that I provide.
• 10:07
  Although to be honest, I think I need to update my own self.
• 10:09
  I mean, look at me, I'm preaching about optimizing
• 10:11
  what's our business. Meanwhile, excuse me.
• 10:14
  Meanwhile, I don't think I've updated my own in maybe the last
• 10:17
  one year or so. So after this, I'll go check
• 10:21
  then let's see what are the features.
• 10:24
  OK, Hey, catalog. So like I said, catalog, that's
• 10:26
  the best. Showcase your product, showcase
• 10:29
  or services. Use photos, use videos.
• 10:31
  OK, no, no videos. Use photos, use descriptions.
• 10:35
  Then what? Our business also has some
• 10:37
  e-commerce features because I noticed that it has a shopping
• 10:41
  cart, but I don't know anything about that.
• 10:43
  So I'll probably do some more research about that.
• 10:46
  Or if you've already been using WhatsApp business e-commerce
• 10:49
  features, you know, send me a message.
• 10:50
  I'll leave my phone number at the beginning and at the end of
• 10:53
  every episode. So send me a message.
• 10:55
  Let me know how you've been using WhatsApp.
• 10:57
  WhatsApp e-commerce features so that I can come over here and
• 11:03
  share the good stuff with the people on the podcast.
• 11:06
  Then OK, what's our business allows you to label chats.
• 11:10
  I really serve that so you can label it new contact, new
• 11:15
  customer, payment pending, order complete and on is good.
• 11:20
  Once you label the order complete, you can wake up
• 11:21
  tomorrow and look at every single customer.
• 11:24
  The thing that shows what I complete deal with those people
• 11:27
  first. So this allows for easy tracking
• 11:30
  and the easy follow up with your customers.
• 11:33
  Then before I even got to all this fancy, fancy stuff, and to
• 11:38
  be honest, the main reason why I wanted to create my WhatsApp
• 11:41
  business was because I wanted people to be able to click
• 11:44
  through and get into my WhatsApp inbox no matter where they were.
• 11:49
  And WhatsApp Business allowed you to do that because it allows
• 11:56
  you to create a short link, sorry, excuse me.
• 12:02
  So it allows to create a short link that you can share on your
• 12:04
  social media. And that is the thing that I
• 12:06
  enjoyed the most, especially while I was in my event
• 12:10
  photography phase. I would have that link and I
• 12:13
  pasted it on my Instagram. I pasted it on my Google My
• 12:17
  Business profile and I can't remember where else I pasted it
• 12:20
  again. But bottom line is somebody
• 12:22
  could come to my Instagram handle and they could just click
• 12:26
  on that link and direct, they'll be my WhatsApp inbox and then
• 12:30
  we'll start chatting. Are you available December 28th?
• 12:33
  I'm getting married in my degree, blah, blah, blah.
• 12:36
  You know, we're having conversation live straight
• 12:39
  because I put the WhatsApp link on my Instagram handle.
• 12:43
  So excuse me. So if you haven't done that and
• 12:46
  if you're going to do it, please, especially the short
• 12:49
  link, take the short link, share it everywhere, Put it on your
• 12:53
  website, put it on Instagram, put it on your TikTok, put it on
• 12:57
  your everything so that if anybody's looking at you online
• 13:01
  and they're feeling you and they want to chat with you, you are
• 13:03
  just a click away. They don't have to store your
• 13:06
  number before they chat with you.
• 13:08
  They don't have to save it. They just click on that link
• 13:10
  straight there in the inbox. You guys already start talking.
• 13:13
  So if you don't do anything else, what's our business?
• 13:15
  Do these two things please catalog, create your catalog,
• 13:20
  showcase your product, take pictures, describe them put the
• 13:24
  well, if some of you are afraid of putting price, so if you're
• 13:28
  afraid of putting price no problem.
• 13:30
  You can put it there without putting the price.
• 13:32
  So use the catalog features. Then also make sure you use this
• 13:36
  short link feature. Use it well.
• 13:39
  In fact, I've seen some shops in Abuja that what they do is they
• 13:43
  use leave the the right, the short link, they paste it
• 13:47
  somewhere like on the payment counter so that customers who
• 13:52
  want to be in touch with them can just type in that short link
• 13:54
  and then start gisting with them immediately.
• 13:56
  Then some other people, what they do is they generate QR
• 13:59
  codes and then they leave it somewhere in the shop so that
• 14:02
  the customer can just scan it and then start sending them
• 14:05
  WhatsApp messages directly. But take advantage of all these
• 14:09
  things, especially catalog, Nigerian businesses, please
• 14:13
  catalog, take advantage of it. Short link.
• 14:17
  I repeat, when you download WhatsApp business, the main
• 14:20
  thing you should go to straight for Nigerian businesses is #1
• 14:23
  catalog #2 short link. All the other stuff you can
• 14:26
  figure out, figure that out later.
• 14:30
  So excuse me then, OK. Of course, you have to optimize
• 14:34
  your handle. Sorry, optimize your handle.
• 14:40
  So when I say optimize and then like I've said over here on the
• 14:45
  podcast, every time you hear me say optimize, I just mean make
• 14:47
  it look sweet, make you look desirable, make yourself look
• 14:51
  appealing, make people want to talk to you.
• 14:55
  So take a nice photo, professional photo if you can.
• 15:00
  But if you can't, no mobile phone photo is OK.
• 15:02
  Just make sure you stand in a bright place.
• 15:05
  Maybe the wall behind you is is is clear, no clutter.
• 15:08
  And then take that picture. Just manage for now.
• 15:10
  If you don't want it to be on photo, it can be the logo of
• 15:16
  your business. And lots of people who do that,
• 15:17
  like, let's say you are in Getty Agenti and Sons and you run a
• 15:22
  store. Yeah, Getty Agenti and Sons.
• 15:27
  And then you run a store. Instead of putting up your face,
• 15:29
  you know, Madame in Kitchi, but somebody has designed the logo
• 15:32
  for you, you just put your logo there as profile picture.
• 15:35
  You know, it's all right. It's it's a good practice, at
• 15:37
  least in this part of the world. In Nigeria, that's one practice
• 15:40
  that people are doing. So you put up your logo in the
• 15:43
  profile, then make sure you have a clear description.
• 15:45
  So just like yesterday when I was talking about Google
• 15:48
  business profiles, it doesn't make sense if you do Sharma to
• 15:52
  just write Sharma in your business description.
• 15:55
  We're trying to write something that is going to be appealing.
• 15:57
  I'll be alluring that will cause other people to want to learn
• 16:01
  some more or to engage with us in a conversation.
• 16:04
  So let your description about your business and your product
• 16:08
  be clear. Then let's see what else the
• 16:12
  lady that I was advising on that's from the radio show, my
• 16:18
  advice to her was when it came to business description.
• 16:20
  So of course I was wondering what should she say about
• 16:22
  business subscription? Excuse me.
• 16:25
  So the question I asked her, what do customers say about you?
• 16:28
  She's I say, oh, customers say I'm this, they say I'm this, I
• 16:31
  say I'm that. I say, OK, good.
• 16:32
  All these things you said, that is your business subscription,
• 16:36
  because when you can't think of what to say to promote your
• 16:39
  business, it makes sense to think about what your USP is
• 16:43
  your unique selling. What's the P stand for?
• 16:47
  Again, unique selling, something I can't remember.
• 16:50
  So any you think about your proposition, your unique selling
• 16:53
  proposition or your UVP, your unique value proposition.
• 16:57
  So you try to figure out your USP or your UVP and then use
• 17:00
  that as your description. So like in my own case, brides
• 17:05
  told me that I was extremely professional.
• 17:07
  One bride in particular said I was a the only wedding venue
• 17:12
  that she never had to worry about.
• 17:15
  So yeah, in my own case, now be it extremely professional and
• 17:20
  time bound wedding photographer. In fact, I've been described as
• 17:23
  the wedding vendor. You never have to worry about,
• 17:26
  you know, something like that. You know, if I had time, I would
• 17:29
  sit down and think of something more elegant.
• 17:30
  But you put something like that on your, on your business
• 17:34
  description, you can see that you're giving a compelling
• 17:37
  reason for why people have to reach out to you.
• 17:40
  So instead of doing something generic, just be asking yourself
• 17:44
  or be asking your customers. You know how Jesus Christ said,
• 17:46
  who do, who do people say I am? And then people say, Oh, you are
• 17:50
  Elijah, you are this, you are this boy, you, who do you say I
• 17:53
  am? It's the same thing when I ask
• 17:54
  your customer, you say customer, you say, yes, Mr. Vendor, say,
• 17:58
  who do people say that I am? And they say, oh, people say
• 18:01
  that you're, you know, you're this, you're this, you're that.
• 18:03
  They ask them, who do you say I am?
• 18:05
  And then they will tell you whatever they say, go and put
• 18:08
  that as your business description because what your
• 18:10
  customers tell you actually is the main reason why people like
• 18:14
  doing business with you. Or sorry about the noise in the
• 18:17
  background. I let the kids eat in the living
• 18:19
  room, so my oldest is just vacuuming the floor.
• 18:23
  So that's what all that noise is about.
• 18:25
  And I'm so sorry. These are some of the adventures
• 18:29
  or disadvantages or advantages of podcasting live and direct in
• 18:34
  the field. Then let's see what else.
• 18:39
  OK, Yeah. Describe your business.
• 18:42
  OK, then you have to put your full complete business details.
• 18:44
  You know, the hours you work, when are you open the business
• 18:47
  address? Of course.
• 18:48
  Put your e-mail, put your website.
• 18:50
  OK. I've already mentioned creating
• 18:52
  a product catalog. Make sure your photos are clean,
• 18:56
  please. Those of us who work from home
• 18:58
  are big. It's a problem that I see.
• 19:01
  You know, you take a picture of your product, but then in the
• 19:03
  back they can see your baby stroller or they can see, you
• 19:08
  know that rack that we have where you hang your baby
• 19:11
  clothes? You can see that thing in the
• 19:13
  background. No, no, no, no, no, no, please,
• 19:15
  before you take the picture, like you don't need any fantasy
• 19:19
  equipment before you take the picture, Just go ahead and clean
• 19:22
  up some things in the background.
• 19:24
  Remove the baby rack, remove the baby chair, remove all those
• 19:27
  things. Take the chair, push it to the
• 19:29
  edge of the wall, close to the window, so that the only thing
• 19:32
  that is in the background is just the wall.
• 19:35
  You know, Later on, when you can afford to have a professional
• 19:37
  photographer, no problem. But for now, just make sure that
• 19:40
  the place is well lit, make sure that there's no clutter, and
• 19:43
  make sure that there's nothing in the background.
• 19:45
  That's just what you need for now.
• 19:49
  So please, photos, photos, photos.
• 19:51
  They should be clean, clean, a big clean.
• 19:55
  Too many pictures, our photos are dirty, the light is not
• 19:58
  there, pictures not sharp. When you look in the back, you
• 20:01
  can see all kinds of things in the background, you know.
• 20:04
  Yeah, a lot of us are working from home.
• 20:07
  Excuse me? So yeah, a lot of us are working
• 20:09
  from home. But people don't need to.
• 20:10
  They don't need to know about our life like that.
• 20:12
  No need. Then there's some people I
• 20:15
  noticed who steal photos from online.
• 20:18
  See my own opinion. Like, stop it.
• 20:22
  Don't, don't go to your competitor.
• 20:25
  Don't go to some other person's place and then steal the photo
• 20:28
  and then put it there. It gives a very wrong vibe
• 20:31
  because in fact, when people start to Lance with you, when
• 20:33
  they start to interact, they will now know that clearly this
• 20:37
  person stole these pictures from somewhere because this guy as
• 20:40
  I'm seeing him or this babe as me and her are interacting,
• 20:43
  they're not capable of this quality of service.
• 20:47
  So don't go and steal. Just be humble for now.
• 20:51
  Take your mobile phone, clean the background and then just try
• 20:58
  your best to take the photo as it is rather than you going
• 21:01
  online, you go and steal photos from Amazon and then at the end
• 21:04
  of the day, it's creating. Excuse me, you will now create
• 21:09
  mismatched expectations because you know how on Amazon.
• 21:14
  You know how those photos are taken now professional, you know
• 21:18
  and everything. So you go and steal those kinds
• 21:20
  of photos. That is the kind of service that
• 21:22
  people provide. But if you're just starting out
• 21:25
  running your retail business or your, excuse me, or your
• 21:30
  catering business, you know, from home, you know, at that
• 21:33
  level of service yet don't create mismatched expectations.
• 21:36
  Just be honest with the level of where you are for now is OK,
• 21:41
  It's OK. Yes, branding and packaging and
• 21:45
  and all that jazz, but do not go and steal anybody else's photos.
• 21:49
  Take your phone, take an honest photo.
• 21:52
  And I've given you a very, very simple background.
• 21:57
  No background. Very simple guideline.
• 22:00
  Anybody can do this. Open your window, separate the
• 22:03
  curtain. You have small chops.
• 22:07
  Or let's say you sell perfume. Take the perfume, put it on a
• 22:09
  table. Remove everything from the
• 22:12
  table. Remove your your phone from it.
• 22:15
  Remove your Bible, remove your keypad, remove your battery,
• 22:20
  your power bank. Remove everything then clean the
• 22:23
  table, wipe it because sometimes you don't realize that you know
• 22:27
  when you are eating rice this morning the oil staying the
• 22:29
  table. So wipe it table down.
• 22:31
  You now move the table next to the window.
• 22:34
  The reason why you want that is so that good light, good natural
• 22:38
  nice sunlight can fall on your on the thing that you want to
• 22:43
  photograph. You know if the window is close
• 22:46
  to the wall. Now take that table and put it
• 22:49
  as close to the edge of the wall as possible so that the only
• 22:52
  background people will see will just be a blank wall.
• 22:56
  And please select the side of your house where the children
• 22:59
  they write on the wall. OK, because that will be
• 23:02
  professional. So for now, that is an OK way to
• 23:07
  start. Keep fooling around.
• 23:10
  Eventually you get some pictures that you like.
• 23:12
  If you don't like what you're seeing, ask someone to help you
• 23:15
  or go on YouTube. Maybe you can just type tips for
• 23:18
  how to take pictures of my products using mobile phone or
• 23:24
  something like that and then come up with some good stuff.
• 23:27
  It's OK to start like that for now.
• 23:29
  Please do not steal images from people online.
• 23:32
  Then once you have a WhatsApp business, please promote the
• 23:36
  hell out of your WhatsApp presence like I told you now,
• 23:39
  short link, put it everywhere. Put the short link everywhere.
• 23:43
  Put it on your Instagram, put it on your TikTok, put it on your
• 23:46
  website, put it on the QR code. Put the QR code on the business
• 23:50
  card. Put it everywhere so that
• 23:52
  somebody can take your business card.
• 23:55
  They look at the back, they see QR code, they scan the QR code
• 23:58
  and they end up directly in your WhatsApp inbox.
• 24:01
  No need for the person to start trying to store your number and
• 24:04
  all what not before they send you a message.
• 24:06
  Put that short link everywhere, everywhere.
• 24:10
  I told you that in Abuja, people are already putting the short
• 24:14
  link right need on a paper or cardboard and put it in the
• 24:18
  storefront and put the QR code. Do the same thing everywhere.
• 24:23
  Then there's also another opportunity to promote your
• 24:25
  WhatsApp business because on the regular WhatsApp you can't
• 24:29
  advertise your business, but on WhatsApp business you can now
• 24:31
  advertise. It's not something that I have
• 24:33
  tried before, so I have no idea. For those of you who've been
• 24:36
  whatsapping, sorry, who've been advertising on WhatsApp
• 24:39
  business, you know, hit me up, let me know so I can come over
• 24:44
  here and share the experience for other people to learn.
• 24:47
  So WhatsApp advertisements, you can advertise now.
• 24:51
  I hear that you can do it either from WhatsApp or you can do it
• 24:54
  from your Facebook as a Facebook advertising manager or
• 25:00
  something. You don't.
• 25:01
  Zuckerberg has bought it all. So Zuckerberg owns Facebook,
• 25:04
  Zuckerberg owns WhatsApp, and Zuckerberg owns Instagram.
• 25:08
  So the three of them are connected.
• 25:10
  So yeah, there's WhatsApp advertisements, but like I said,
• 25:13
  I haven't done that. So I don't know how it works.
• 25:16
  If you've done it, if you know how it works.
• 25:18
  I give my phone number at the beginning, at the end of every
• 25:20
  episode. So hit me up, connect with me,
• 25:22
  let's chat, let me see how you've been using it and let me
• 25:26
  come back and show the people over here that OK, this is how
• 25:30
  somebody else is using WhatsApp Business.
• 25:32
  So from all the stuff that I've said so far, you can see that
• 25:34
  WhatsApp Business is a very, very versatile tool.
• 25:38
  And I think we'll give you benefits even if you're not
• 25:39
  using up to half of it. Because to be honest, I mean,
• 25:42
  I'm not using up to half of it. The only thing I'm doing is just
• 25:48
  short link. I share the short link
• 25:50
  everywhere and then messages. That's all that's all me.
• 25:54
  I'm doing catalog actually even where I create a catalog self
• 25:59
  and you know, correct catalog so that people can see all the
• 26:02
  services that Ioffer. So it's there.
• 26:06
  There are lots of features. Whether they will work for your
• 26:09
  business or not really is up to you.
• 26:11
  What you choose to adopt, what you choose to implement.
• 26:14
  So that's it. So that's the end of my
• 26:16
  emergency episode. If it's your first time of
• 26:19
  listening to the podcast and you like this WhatsApp Business 1
• 26:22
  and you've never heard of Google Business Profile, then of
• 26:25
  course, listen to the other episode, the one I did
• 26:28
  yesterday. And remember, it's not just
• 26:32
  about listening, it's about doing.
• 26:34
  If you listen to today's episode, you listen to
• 26:36
  yesterday's episode because I'm recording this one on Sunday.
• 26:41
  You had better decide Monday morning 9:00 This is what I'm
• 26:45
  going to implement. There's no point in knowing and
• 26:48
  knowing and knowing and acquiring knowledge from for for
• 26:50
  nothing if we're not going to apply something.
• 26:53
  So start today. If what you have is the regular
• 26:57
  WhatsApp and you like some of the stuff you've had, then if I,
• 27:02
  you don't have to wait for tomorrow.
• 27:03
  As soon as you finish listening to this podcast, go to WhatsApp,
• 27:07
  install WhatsApp business, start playing around with the thing.
• 27:12
  Just start. These tools are here, they are
• 27:16
  free, they are just one click away and they're here to make
• 27:19
  our businesses better. So that's it and that's all for
• 27:23
  today. Remember, if you'd love to
• 27:25
  connect, then call, SMS or WhatsApp me on 08064662140.
• 27:31
  Thanks for your time and attention.
• 27:32
  I'll catch you next time. Same place in your headphones or
• 27:36
  in your speakers. And don't worry, hopefully next
• 27:38
  time I'll be feeling a lot better so I don't have to keep
• 27:40
  stifling into the microphone. So I'll catch you guys.