Latest / Omni Talk Retail / How Empathy, Compassion, and Openness Built a Global Brand for PerfectTed | RTS 2026

Transcript

How Empathy, Compassion, and Openness Built a Global Brand for PerfectTed | RTS 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:01
  Welcome
• 0:01
  back.
• 0:01
  This
• 0:01
  is
• 0:02
  omnitalk
• 0:02
  Retail.
• 0:02
  I'm
• 0:03
  Chris
• 0:03
  Walton
• 0:03
  and
• 0:03
  we
• 0:03
  are
• 0:04
  coming
• 0:04
  to
• 0:04
  you
• 0:04
  live
• 0:04
  once
• 0:05
  again
• 0:05
  from
• 0:05
  the
• 0:06
  Retail
• 0:06
  Technology
• 0:07
  show
• 0:07
  in
• 0:07
  London
• 0:07
  from
• 0:08
  the
• 0:08
  exclusive
• 0:08
  Fusion
• 0:09
  podcast
• 0:10
  studio.
• 0:10
  Now,
• 0:11
  my
• 0:11
  next
• 0:11
  guest
• 0:11
  I'm
• 0:11
  very
• 0:12
  excited
• 0:12
  to
• 0:12
  introduce.
• 0:13
  We
• 0:13
  were
• 0:13
  just
• 0:13
  chatting.
• 0:14
  We
• 0:14
  had
• 0:15
  to
• 0:15
  stop
• 0:15
  and
• 0:15
  say,
• 0:15
  oh,
• 0:15
  man,
• 0:15
  I
• 0:16
  need
• 0:16
  to
• 0:16
  hit
• 0:16
  record
• 0:16
  in
• 0:16
  this
• 0:17
  conversation
• 0:17
  because
• 0:17
  we're
• 0:17
  having
• 0:18
  so
• 0:18
  much
• 0:18
  fun
• 0:18
  before
• 0:18
  we
• 0:19
  let
• 0:19
  things
• 0:19
  get
• 0:20
  going
• 0:20
  on
• 0:20
  too
• 0:20
  long.
• 0:21
  But
• 0:21
  I
• 0:21
  want
• 0:21
  to
• 0:21
  introduce
• 0:22
  Marissa
• 0:22
  Poster,
• 0:23
  the
• 0:23
  co
• 0:23
  founder
• 0:23
  of
• 0:24
  Perfect
• 0:24
  Ted.
• 0:24
  Marisa,
• 0:25
  welcome
• 0:26
  to
• 0:26
  omnitok
• 0:26
  for
• 0:26
  the
• 0:27
  first
• 0:27
  time.
• 0:27
  Thank
• 0:27
  you
• 0:27
  for
• 0:28
  having
• 0:28
  me,
• 0:28
  Chris.
• 0:28
  I'm
• 0:29
  so
• 0:29
  excited
• 0:29
  to
• 0:29
  be
• 0:29
  here.
• 0:30
  Yeah.
• 0:30
  So
• 0:30
  I
• 0:30
  have
• 0:30
  to
• 0:31
  ask,
• 0:31
  to
• 0:31
  start,
• 0:31
  you
• 0:32
  know,
• 0:32
  what
• 0:32
  is
• 0:33
  the
• 0:33
  personal
• 0:33
  story
• 0:34
  that
• 0:34
  led
• 0:34
  you
• 0:34
  to
• 0:35
  create
• 0:35
  Perfect
• 0:35
  Ted?
• 0:36
  And
• 0:36
  tell
• 0:36
  us
• 0:36
  about
• 0:36
  Perfect
• 0:36
  Ted
• 0:37
  too.
• 0:37
  Right.
• 0:37
  So
• 0:38
  I
• 0:38
  had
• 0:38
  a
• 0:38
  revelation
• 0:39
  about
• 0:39
  10
• 0:39
  years
• 0:40
  ago
• 0:40
  when
• 0:40
  I
• 0:40
  was
• 0:41
  studying
• 0:41
  at
• 0:41
  university,
• 0:42
  I
• 0:42
  was
• 0:43
  heavily
• 0:43
  addicted
• 0:43
  to
• 0:44
  caffeine
• 0:44
  through
• 0:44
  coffee
• 0:45
  and
• 0:45
  loads
• 0:45
  of
• 0:46
  energy
• 0:46
  drinks.
• 0:46
  I'm
• 0:46
  sure
• 0:47
  you
• 0:47
  might
• 0:47
  be
• 0:47
  able
• 0:47
  to
• 0:47
  relate.
• 0:48
  Oh,
• 0:48
  yeah,
• 0:48
  I've
• 0:48
  had
• 0:48
  like
• 0:49
  six
• 0:49
  cups
• 0:49
  today.
• 0:49
  Oh,
• 0:50
  okay.
• 0:50
  There
• 0:50
  you
• 0:51
  go.
• 0:51
  Yeah.
• 0:51
  How
• 0:52
  do
• 0:52
  you
• 0:52
  feel?
• 0:52
  Not
• 0:52
  great.
• 0:52
  Yeah,
• 0:53
  great.
• 0:53
  Not
• 0:53
  going
• 0:53
  to
• 0:54
  lie.
• 0:54
  Not.
• 0:54
  Not
• 0:54
  going
• 0:55
  to
• 0:55
  lie.
• 0:55
  Not
• 0:55
  great.
• 0:55
  So.
• 0:56
  So
• 0:56
  I
• 0:56
  was
• 0:56
  like,
• 0:56
  you
• 0:57
  and
• 0:57
  I
• 0:58
  would
• 0:58
  feel
• 0:59
  shaky
• 1:00
  and
• 1:00
  then
• 1:00
  suffer
• 1:01
  those
• 1:01
  inevitable
• 1:01
  crashes.
• 1:02
  I'm
• 1:02
  sure
• 1:02
  you
• 1:02
  can
• 1:03
  also
• 1:03
  relate,
• 1:03
  hence
• 1:03
  why
• 1:03
  you've
• 1:04
  had
• 1:04
  six
• 1:04
  cups,
• 1:05
  right?
• 1:05
  Yep.
• 1:06
  So
• 1:06
  a
• 1:07
  friend
• 1:07
  who
• 1:08
  had
• 1:08
  just
• 1:08
  traveled
• 1:08
  to
• 1:09
  Japan
• 1:09
  with
• 1:09
  her
• 1:09
  family
• 1:10
  said,
• 1:10
  I
• 1:10
  learned
• 1:11
  about
• 1:11
  this
• 1:11
  type
• 1:11
  of
• 1:11
  green
• 1:12
  tea
• 1:12
  called
• 1:12
  matcha.
• 1:13
  Apparently
• 1:13
  it
• 1:14
  has
• 1:14
  a
• 1:14
  lot
• 1:14
  of
• 1:14
  caffeine,
• 1:15
  but
• 1:16
  monks
• 1:16
  would
• 1:16
  use
• 1:17
  it
• 1:17
  before
• 1:17
  they
• 1:17
  meditated
• 1:18
  to
• 1:18
  give
• 1:19
  them
• 1:19
  energy
• 1:19
  and
• 1:19
  focus
• 1:20
  before
• 1:20
  these
• 1:20
  long
• 1:21
  meditation
• 1:21
  sessions.
• 1:22
  Okay.
• 1:22
  So
• 1:22
  I
• 1:22
  kind
• 1:22
  of
• 1:23
  thought,
• 1:23
  okay,
• 1:23
  you
• 1:24
  know
• 1:24
  what?
• 1:24
  If
• 1:24
  it
• 1:24
  worked
• 1:24
  for
• 1:24
  monks,
• 1:25
  maybe
• 1:25
  it'll
• 1:25
  work
• 1:26
  for
• 1:26
  my
• 1:26
  studies.
• 1:27
  And
• 1:27
  when
• 1:27
  I
• 1:27
  tried
• 1:28
  it,
• 1:28
  I
• 1:29
  was
• 1:29
  lucky
• 1:29
  enough
• 1:29
  that
• 1:29
  somewhere
• 1:30
  in
• 1:30
  the
• 1:30
  West
• 1:30
  Philadelphia
• 1:31
  area
• 1:31
  they
• 1:32
  actually
• 1:32
  had
• 1:32
  good
• 1:32
  matcha.
• 1:33
  But
• 1:34
  when
• 1:34
  I
• 1:34
  tried
• 1:35
  it,
• 1:35
  I
• 1:35
  felt
• 1:36
  more
• 1:36
  focused,
• 1:37
  more
• 1:37
  energized.
• 1:38
  I
• 1:38
  didn't
• 1:38
  feel
• 1:39
  anxious.
• 1:39
  And
• 1:39
  as
• 1:39
  someone
• 1:40
  who
• 1:40
  suffers
• 1:40
  from
• 1:41
  crippling
• 1:41
  anxiety
• 1:42
  at
• 1:42
  times,
• 1:43
  that
• 1:43
  was
• 1:44
  really
• 1:44
  powerful
• 1:45
  for
• 1:45
  me
• 1:46
  when
• 1:46
  I
• 1:46
  moved
• 1:46
  over
• 1:46
  to
• 1:47
  the
• 1:47
  UK
• 1:47
  about
• 1:47
  five
• 1:47
  years
• 1:48
  ago,
• 1:48
  because
• 1:48
  as
• 1:48
  you
• 1:48
  can
• 1:49
  tell
• 1:49
  from
• 1:49
  my
• 1:49
  accent,
• 1:49
  I
• 1:49
  am
• 1:50
  American.
• 1:50
  Like,
• 1:51
  that
• 1:51
  surprised
• 1:51
  me.
• 1:52
  Yeah.
• 1:53
  When
• 1:53
  I
• 1:53
  moved
• 1:53
  over
• 1:53
  here,
• 1:54
  I
• 1:54
  was
• 1:55
  really
• 1:55
  surprised
• 1:56
  by
• 1:56
  how
• 1:56
  few
• 1:56
  matcha
• 1:57
  options
• 1:57
  there
• 1:58
  were
• 1:58
  on
• 1:58
  the
• 1:58
  market,
• 1:59
  and
• 1:59
  it
• 1:59
  was
• 2:00
  just
• 2:00
  completely
• 2:00
  inaccessible.
• 2:02
  So
• 2:03
  45
• 2:03
  days
• 2:04
  after
• 2:04
  moving
• 2:04
  here,
• 2:05
  we
• 2:05
  really
• 2:05
  created
• 2:06
  Perfect
• 2:06
  Head
• 2:06
  to
• 2:07
  resolve
• 2:07
  my
• 2:07
  own
• 2:08
  problem
• 2:08
  and
• 2:09
  bring
• 2:09
  matcha
• 2:09
  to
• 2:10
  the
• 2:10
  market
• 2:10
  in
• 2:10
  formats
• 2:11
  that
• 2:11
  are
• 2:11
  accessible,
• 2:12
  like
• 2:12
  ready
• 2:12
  to
• 2:12
  drink
• 2:13
  cans,
• 2:13
  like
• 2:14
  Matcha
• 2:15
  lattes,
• 2:16
  pods
• 2:16
  that
• 2:16
  are
• 2:17
  compatible
• 2:17
  with
• 2:17
  an
• 2:17
  espresso
• 2:18
  and
• 2:19
  our
• 2:20
  powder,
• 2:20
  of
• 2:20
  course.
• 2:21
  But
• 2:21
  we've.
• 2:21
  We've
• 2:22
  really
• 2:22
  tried
• 2:22
  to
• 2:23
  bring
• 2:23
  you
• 2:23
  Matcha
• 2:24
  in
• 2:24
  every
• 2:24
  format
• 2:25
  possible.
• 2:25
  So,
• 2:25
  Marissa,
• 2:26
  is
• 2:26
  that
• 2:26
  a
• 2:26
  good
• 2:26
  philosophy?
• 2:26
  What
• 2:27
  would
• 2:27
  a
• 2:27
  monk
• 2:27
  do?
• 2:27
  I
• 2:28
  feel
• 2:28
  like.
• 2:28
  I
• 2:28
  feel
• 2:28
  like
• 2:28
  it
• 2:28
  is.
• 2:29
  I
• 2:29
  feel
• 2:30
  like.
• 2:30
  I
• 2:30
  feel
• 2:30
  like
• 2:30
  that's
• 2:31
  just
• 2:31
  something
• 2:31
  you
• 2:31
  can
• 2:31
  kind
• 2:31
  of
• 2:31
  take
• 2:32
  to
• 2:32
  the
• 2:32
  bank
• 2:32
  100%.
• 2:33
  Seems
• 2:33
  like
• 2:33
  it's
• 2:33
  worked
• 2:33
  for
• 2:33
  you.
• 2:34
  I
• 2:34
  mean,
• 2:34
  I
• 2:35
  read
• 2:35
  a
• 2:35
  book.
• 2:35
  I
• 2:35
  forget
• 2:36
  where
• 2:36
  it
• 2:36
  was
• 2:36
  from,
• 2:36
  but
• 2:37
  it
• 2:37
  talked
• 2:37
  about
• 2:37
  your
• 2:38
  monkey
• 2:38
  brain
• 2:38
  versus
• 2:39
  your
• 2:39
  monk
• 2:39
  brain.
• 2:40
  And
• 2:40
  I'm
• 2:41
  always
• 2:41
  trying
• 2:41
  to
• 2:41
  channel
• 2:42
  my
• 2:42
  monk
• 2:42
  brain,
• 2:43
  and
• 2:43
  I
• 2:43
  definitely
• 2:43
  feel
• 2:44
  closer
• 2:44
  to
• 2:44
  that
• 2:44
  when
• 2:45
  I'm
• 2:45
  drinking
• 2:45
  Matcha.
• 2:46
  Right,
• 2:46
  right.
• 2:46
  Okay.
• 2:46
  Awesome.
• 2:47
  Awesome.
• 2:47
  Well,
• 2:47
  the
• 2:48
  other
• 2:48
  part,
• 2:48
  the
• 2:48
  reason
• 2:48
  I
• 2:49
  kind
• 2:49
  of
• 2:49
  said
• 2:49
  that
• 2:49
  I
• 2:49
  wanted
• 2:50
  to
• 2:50
  share
• 2:50
  that
• 2:50
  story.
• 2:50
  It's
• 2:50
  a
• 2:51
  great
• 2:51
  story,
• 2:51
  but,
• 2:51
  you
• 2:52
  know,
• 2:52
  you've
• 2:52
  also
• 2:52
  said
• 2:53
  that
• 2:53
  people
• 2:53
  resonate
• 2:54
  with
• 2:54
  personal
• 2:54
  stories.
• 2:55
  And
• 2:56
  a
• 2:56
  lot
• 2:56
  of
• 2:56
  some
• 2:56
  founders
• 2:57
  can
• 2:57
  be
• 2:57
  private,
• 2:57
  some
• 2:58
  can
• 2:58
  be
• 2:58
  uncomfortable
• 2:58
  with
• 2:58
  that.
• 2:59
  Many,
• 2:59
  there's
• 2:59
  many
• 2:59
  that
• 3:00
  aren't.
• 3:01
  But,
• 3:01
  you
• 3:01
  know,
• 3:01
  it's
• 3:02
  a
• 3:02
  deliberate
• 3:02
  choice.
• 3:02
  So
• 3:03
  what
• 3:03
  instinct
• 3:04
  did
• 3:04
  you
• 3:04
  have
• 3:04
  that
• 3:04
  said,
• 3:05
  you
• 3:05
  know,
• 3:05
  that's
• 3:05
  the
• 3:05
  way
• 3:06
  you
• 3:06
  think
• 3:06
  you
• 3:06
  want
• 3:06
  to
• 3:06
  go
• 3:07
  with
• 3:07
  this
• 3:07
  brand?
• 3:08
  So
• 3:09
  part
• 3:09
  of
• 3:09
  the
• 3:10
  reason
• 3:10
  why
• 3:10
  Matcha
• 3:10
  is
• 3:11
  so
• 3:11
  powerful
• 3:11
  for
• 3:11
  me
• 3:11
  is
• 3:12
  because
• 3:12
  of
• 3:12
  my
• 3:12
  ADHD
• 3:13
  and
• 3:13
  anxiety.
• 3:14
  And
• 3:14
  in
• 3:14
  the
• 3:14
  beginning
• 3:15
  of
• 3:15
  the
• 3:15
  journey,
• 3:16
  I
• 3:16
  wasn't
• 3:16
  very
• 3:16
  comfortable
• 3:17
  with
• 3:17
  sharing
• 3:17
  that.
• 3:18
  I
• 3:18
  think
• 3:18
  for
• 3:18
  very
• 3:19
  long,
• 3:20
  mental
• 3:20
  health
• 3:20
  or
• 3:21
  neurodivergent
• 3:21
  conditions
• 3:22
  have
• 3:22
  been
• 3:22
  seen
• 3:22
  as
• 3:23
  something
• 3:23
  to
• 3:24
  conceal.
• 3:24
  And
• 3:25
  there's
• 3:25
  definitely
• 3:25
  a
• 3:26
  stronger
• 3:26
  stigma
• 3:26
  around
• 3:27
  it.
• 3:27
  Less
• 3:27
  so
• 3:27
  now,
• 3:28
  but
• 3:28
  there
• 3:28
  definitely
• 3:28
  was
• 3:28
  at
• 3:29
  the
• 3:29
  time,
• 3:30
  and
• 3:30
  I
• 3:30
  didn't
• 3:31
  feel
• 3:31
  comfortable.
• 3:32
  And
• 3:33
  it
• 3:33
  ultimately
• 3:34
  shifted
• 3:34
  because
• 3:35
  that
• 3:35
  was
• 3:35
  the
• 3:35
  authentic
• 3:36
  story
• 3:36
  and
• 3:37
  it
• 3:37
  felt
• 3:37
  unusual
• 3:38
  to
• 3:38
  lean
• 3:39
  into
• 3:39
  anything
• 3:39
  else.
• 3:39
  It
• 3:40
  just
• 3:40
  didn't
• 3:40
  feel
• 3:40
  right.
• 3:41
  So
• 3:41
  when
• 3:41
  we
• 3:41
  went
• 3:42
  on
• 3:42
  Dragon's
• 3:42
  Den,
• 3:42
  which
• 3:43
  is
• 3:43
  the
• 3:43
  UK's
• 3:43
  version
• 3:44
  of
• 3:44
  Shark
• 3:44
  Tank,
• 3:45
  and
• 3:45
  I
• 3:45
  basically
• 3:45
  revealed
• 3:46
  to
• 3:46
  7
• 3:46
  million
• 3:47
  people
• 3:48
  across
• 3:48
  the
• 3:48
  nation
• 3:49
  that
• 3:49
  I
• 3:49
  have
• 3:50
  ADHD.
• 3:50
  Really?
• 3:51
  And
• 3:51
  I'm
• 3:52
  a
• 3:52
  founder,
• 3:52
  and
• 3:53
  this
• 3:53
  is
• 3:53
  why.
• 3:53
  And
• 3:54
  this
• 3:54
  is
• 3:54
  my
• 3:54
  business.
• 3:54
  Yeah.
• 3:55
  The
• 3:55
  response
• 3:56
  was
• 3:56
  tremendous
• 3:57
  from
• 3:57
  people
• 3:58
  who
• 3:58
  also
• 3:58
  have
• 3:59
  ADHD
• 3:59
  who
• 3:59
  said,
• 3:59
  I've
• 4:00
  never
• 4:00
  felt
• 4:00
  represented
• 4:01
  by
• 4:01
  someone
• 4:01
  who's
• 4:02
  so
• 4:02
  vocal
• 4:02
  about
• 4:02
  it,
• 4:03
  or
• 4:03
  mothers
• 4:04
  who
• 4:04
  said,
• 4:04
  my
• 4:05
  daughter
• 4:05
  has
• 4:05
  ADHD
• 4:06
  and
• 4:06
  now
• 4:06
  she
• 4:06
  has
• 4:06
  a
• 4:06
  role
• 4:06
  model
• 4:07
  to
• 4:07
  look
• 4:07
  up
• 4:07
  to.
• 4:08
  And
• 4:08
  so
• 4:08
  by.
• 4:09
  By
• 4:09
  sharing,
• 4:09
  I
• 4:10
  recognized
• 4:11
  how
• 4:11
  powerful
• 4:12
  that
• 4:12
  was
• 4:12
  in
• 4:12
  making
• 4:13
  others
• 4:13
  feel.
• 4:13
  Feel
• 4:14
  seen.
• 4:14
  And
• 4:14
  in
• 4:15
  doing
• 4:15
  so,
• 4:15
  I
• 4:15
  think
• 4:15
  it
• 4:16
  increases
• 4:17
  kind
• 4:17
  of
• 4:18
  affection,
• 4:19
  brand
• 4:19
  love
• 4:19
  and
• 4:19
  affection.
• 4:20
  And
• 4:20
  I
• 4:20
  also
• 4:21
  think
• 4:21
  it
• 4:22
  just
• 4:22
  helps
• 4:22
  people
• 4:22
  more
• 4:23
  generally
• 4:23
  to
• 4:24
  know
• 4:24
  they're
• 4:24
  not
• 4:24
  alone.
• 4:25
  So
• 4:25
  we
• 4:25
  have
• 4:25
  my
• 4:26
  story
• 4:26
  on
• 4:26
  the
• 4:26
  side
• 4:26
  of
• 4:26
  can.
• 4:27
  I'm
• 4:27
  very
• 4:27
  public
• 4:28
  about.
• 4:28
  Okay.
• 4:29
  And
• 4:29
  actually,
• 4:29
  it's
• 4:30
  really
• 4:30
  important.
• 4:30
  You
• 4:31
  can
• 4:31
  see
• 4:31
  maybe
• 4:31
  there.
• 4:31
  Yeah,
• 4:32
  hold
• 4:32
  it
• 4:32
  up.
• 4:32
  Yeah,
• 4:32
  why
• 4:32
  not
• 4:33
  have
• 4:33
  a
• 4:33
  note
• 4:33
  from
• 4:34
  our
• 4:34
  founder.
• 4:35
  Here's
• 4:35
  the
• 4:35
  founder.
• 4:36
  That's
• 4:36
  me.
• 4:37
  But
• 4:37
  the
• 4:38
  reason
• 4:38
  why
• 4:38
  is
• 4:38
  because
• 4:39
  when
• 4:39
  someone
• 4:39
  picks
• 4:39
  up
• 4:40
  the
• 4:40
  can,
• 4:40
  I
• 4:40
  want
• 4:41
  them
• 4:41
  to
• 4:41
  understand,
• 4:42
  like,
• 4:42
  where
• 4:42
  it
• 4:42
  is
• 4:42
  coming
• 4:43
  from.
• 4:43
  And
• 4:43
  I
• 4:43
  actually
• 4:43
  think
• 4:44
  they're
• 4:44
  then
• 4:44
  able
• 4:45
  to,
• 4:45
  they're
• 4:45
  able
• 4:46
  to
• 4:46
  have
• 4:46
  a
• 4:46
  closer
• 4:47
  connection
• 4:47
  with
• 4:47
  not
• 4:47
  only
• 4:48
  the
• 4:48
  product,
• 4:48
  but
• 4:48
  the
• 4:48
  brand.
• 4:49
  Yeah.
• 4:49
  The
• 4:49
  word
• 4:49
  I'm
• 4:50
  coming,
• 4:50
  the
• 4:50
  word
• 4:50
  I'm
• 4:50
  hearing
• 4:50
  resonated
• 4:51
  in
• 4:51
  my
• 4:51
  head
• 4:51
  as
• 4:51
  you're
• 4:52
  talking
• 4:52
  is
• 4:52
  empathy.
• 4:53
  Like
• 4:53
  that
• 4:53
  appearance
• 4:54
  on
• 4:54
  Dragon's
• 4:55
  Den.
• 4:55
  I
• 4:56
  almost
• 4:56
  said
• 4:56
  Shark
• 4:56
  Tank.
• 4:56
  Dragon's
• 4:57
  Den,
• 4:57
  you
• 4:58
  know,
• 4:58
  unleashed
• 4:58
  empathy
• 4:59
  for
• 4:59
  you
• 5:00
  and
• 5:00
  for
• 5:00
  the
• 5:00
  product.
• 5:00
  Do
• 5:00
  you
• 5:00
  agree?
• 5:01
  I've
• 5:01
  always
• 5:01
  been
• 5:02
  a
• 5:03
  very
• 5:03
  empathetic
• 5:03
  person.
• 5:05
  My
• 5:05
  mom
• 5:05
  unfortunately
• 5:06
  passed
• 5:06
  a
• 5:06
  few
• 5:06
  months
• 5:07
  ago.
• 5:07
  Thank
• 5:07
  you.
• 5:08
  And
• 5:08
  she
• 5:08
  had
• 5:08
  bipolar
• 5:09
  disorder
• 5:09
  for
• 5:10
  most
• 5:10
  of
• 5:10
  her
• 5:10
  life.
• 5:10
  And
• 5:11
  in
• 5:11
  doing
• 5:11
  so,
• 5:12
  and
• 5:12
  watching
• 5:12
  someone
• 5:13
  you
• 5:13
  love
• 5:13
  kind
• 5:14
  of
• 5:14
  struggle
• 5:14
  with
• 5:14
  their
• 5:15
  own
• 5:15
  mental
• 5:16
  health
• 5:16
  so
• 5:16
  much,
• 5:16
  you
• 5:16
  develop
• 5:17
  such
• 5:17
  compassion
• 5:18
  for
• 5:18
  that
• 5:18
  person.
• 5:18
  And
• 5:19
  you
• 5:19
  understand,
• 5:20
  you
• 5:20
  know,
• 5:20
  not
• 5:20
  everything
• 5:21
  is
• 5:21
  in
• 5:21
  your
• 5:21
  control
• 5:22
  and
• 5:22
  you
• 5:22
  have
• 5:22
  to
• 5:23
  try
• 5:23
  to
• 5:23
  empathize.
• 5:23
  Yeah,
• 5:24
  yeah.
• 5:24
  And,
• 5:24
  you
• 5:24
  know,
• 5:24
  and
• 5:24
  it's,
• 5:25
  it's
• 5:25
  also,
• 5:25
  you
• 5:25
  know,
• 5:25
  that
• 5:25
  empathy
• 5:26
  is
• 5:26
  part
• 5:26
  of
• 5:26
  what
• 5:26
  bonds
• 5:27
  people
• 5:27
  to
• 5:27
  brands,
• 5:28
  you
• 5:28
  know,
• 5:28
  at
• 5:28
  the
• 5:28
  end
• 5:28
  of
• 5:28
  the
• 5:28
  day.
• 5:28
  Which
• 5:29
  gets
• 5:29
  me
• 5:29
  to
• 5:29
  my
• 5:29
  next
• 5:29
  question
• 5:30
  I
• 5:30
  want
• 5:30
  to
• 5:30
  ask
• 5:30
  you,
• 5:30
  which
• 5:31
  was,
• 5:31
  you
• 5:32
  guys
• 5:32
  don't
• 5:32
  spend
• 5:32
  a
• 5:32
  lot
• 5:32
  on
• 5:33
  advertising,
• 5:33
  right?
• 5:33
  No.
• 5:34
  Yeah.
• 5:34
  Do
• 5:35
  not.
• 5:35
  How.
• 5:35
  How
• 5:36
  have
• 5:36
  you.
• 5:36
  How
• 5:36
  do
• 5:36
  you
• 5:37
  do
• 5:37
  that?
• 5:37
  How
• 5:37
  do
• 5:37
  you
• 5:38
  make
• 5:38
  that?
• 5:38
  How
• 5:38
  do
• 5:38
  you
• 5:39
  make
• 5:39
  that?
• 5:39
  Because
• 5:39
  there's,
• 5:39
  there's
• 5:40
  a
• 5:40
  lot
• 5:40
  of
• 5:40
  brands
• 5:40
  out
• 5:40
  there
• 5:41
  and
• 5:41
  they're
• 5:41
  all
• 5:42
  spending
• 5:42
  money
• 5:42
  on
• 5:42
  Facebook
• 5:43
  ads
• 5:43
  and
• 5:43
  everything
• 5:43
  else,
• 5:44
  you
• 5:44
  know,
• 5:44
  till
• 5:44
  the
• 5:44
  cows
• 5:45
  come
• 5:45
  home.
• 5:45
  How
• 5:45
  have
• 5:46
  you
• 5:46
  been
• 5:46
  able
• 5:46
  to
• 5:46
  do
• 5:46
  that?
• 5:47
  So
• 5:47
  there's
• 5:47
  this
• 5:48
  brand
• 5:48
  expert.
• 5:49
  I
• 5:49
  just,
• 5:49
  I
• 5:50
  didn't,
• 5:50
  I
• 5:50
  haven't
• 5:51
  read
• 5:51
  all
• 5:51
  of
• 5:51
  his
• 5:51
  books,
• 5:51
  but
• 5:52
  I
• 5:52
  know
• 5:52
  about
• 5:52
  some
• 5:52
  of
• 5:52
  his
• 5:53
  principles
• 5:53
  and
• 5:53
  his
• 5:54
  name
• 5:54
  is
• 5:54
  Byron
• 5:54
  Sharp
• 5:55
  and
• 5:55
  he
• 5:55
  talks
• 5:55
  a
• 5:55
  lot
• 5:55
  about
• 5:55
  mental
• 5:56
  availability
• 5:57
  and
• 5:57
  physical
• 5:57
  availability.
• 5:58
  Okay.
• 5:58
  And
• 5:59
  I
• 5:59
  think
• 5:59
  that
• 5:59
  with
• 6:00
  digital
• 6:00
  advertising,
• 6:01
  you
• 6:01
  do
• 6:01
  a
• 6:01
  really
• 6:02
  good
• 6:02
  job
• 6:02
  of
• 6:02
  increasing
• 6:03
  mental
• 6:03
  availability
• 6:04
  because
• 6:04
  you're
• 6:04
  constantly
• 6:05
  seeing
• 6:05
  that
• 6:05
  brand
• 6:05
  on
• 6:06
  your
• 6:06
  phone.
• 6:06
  Like,
• 6:06
  how
• 6:06
  many
• 6:07
  times
• 6:07
  are
• 6:07
  you
• 6:07
  going
• 6:07
  to
• 6:07
  get
• 6:07
  an
• 6:07
  ad
• 6:08
  for
• 6:08
  that
• 6:08
  product
• 6:08
  and
• 6:09
  then
• 6:09
  think,
• 6:09
  okay,
• 6:10
  I
• 6:10
  might
• 6:10
  buy
• 6:10
  that.
• 6:10
  But
• 6:10
  then
• 6:11
  for
• 6:12
  us,
• 6:12
  we
• 6:13
  went
• 6:13
  down
• 6:13
  the
• 6:13
  physical
• 6:14
  availability
• 6:14
  route
• 6:15
  and
• 6:15
  today
• 6:15
  we're
• 6:16
  available
• 6:16
  in
• 6:17
  nearly
• 6:17
  40,000
• 6:18
  sites
• 6:18
  across
• 6:18
  50
• 6:19
  plus
• 6:19
  countries.
• 6:20
  And
• 6:20
  having
• 6:20
  that
• 6:21
  shelf
• 6:21
  space
• 6:22
  is
• 6:22
  prime
• 6:22
  real
• 6:23
  estate.
• 6:24
  It's
• 6:24
  real
• 6:24
  estate
• 6:24
  that
• 6:25
  we
• 6:25
  will
• 6:25
  never
• 6:25
  give
• 6:25
  up.
• 6:26
  And
• 6:26
  we
• 6:26
  will
• 6:27
  constantly
• 6:27
  iterate
• 6:28
  to
• 6:28
  try
• 6:28
  to
• 6:28
  always
• 6:29
  keep
• 6:30
  the
• 6:30
  perfect
• 6:31
  head
• 6:31
  brand
• 6:31
  there.
• 6:32
  And
• 6:32
  it's
• 6:33
  real
• 6:33
  estate
• 6:33
  that
• 6:33
  we've
• 6:34
  since
• 6:34
  expanded,
• 6:34
  which
• 6:35
  is
• 6:35
  brilliant
• 6:35
  because
• 6:35
  we've
• 6:36
  been
• 6:36
  able
• 6:36
  to
• 6:36
  introduce
• 6:37
  new
• 6:37
  products
• 6:37
  in.
• 6:38
  I
• 6:38
  think
• 6:38
  that
• 6:38
  is
• 6:39
  the
• 6:39
  most
• 6:39
  valuable
• 6:39
  Real
• 6:39
  estate,
• 6:40
  because
• 6:41
  consumers
• 6:42
  shop
• 6:42
  physically.
• 6:43
  We
• 6:43
  live
• 6:43
  in
• 6:43
  an
• 6:43
  IRL
• 6:44
  world.
• 6:44
  Right.
• 6:45
  And
• 6:45
  as
• 6:45
  much
• 6:46
  as
• 6:46
  digital
• 6:46
  advertising
• 6:47
  is
• 6:47
  effective,
• 6:47
  and
• 6:48
  it
• 6:48
  is,
• 6:48
  and
• 6:48
  we
• 6:48
  will
• 6:49
  begin
• 6:49
  to
• 6:49
  do
• 6:49
  more
• 6:49
  of
• 6:49
  it.
• 6:51
  To
• 6:51
  date,
• 6:52
  we've,
• 6:52
  we've
• 6:52
  not
• 6:52
  really
• 6:53
  had
• 6:53
  to
• 6:53
  because
• 6:53
  we
• 6:54
  have
• 6:54
  such
• 6:54
  great
• 6:55
  physical
• 6:55
  availability.
• 6:56
  Wherever
• 6:56
  you
• 6:56
  go,
• 6:57
  wherever
• 6:57
  our
• 6:57
  customer
• 6:58
  goes,
• 6:58
  we're
• 6:58
  there.
• 6:59
  Right.
• 6:59
  We're
• 6:59
  here.
• 7:00
  We're
• 7:00
  at
• 7:00
  the
• 7:00
  festival.
• 7:01
  We're
• 7:01
  in
• 7:01
  the,
• 7:01
  we're.
• 7:02
  We're
• 7:02
  in
• 7:02
  the
• 7:02
  goodie
• 7:03
  bags.
• 7:03
  We're
• 7:04
  here.
• 7:04
  Yeah.
• 7:04
  And
• 7:04
  you're
• 7:04
  telling
• 7:05
  that
• 7:05
  story
• 7:05
  authentically,
• 7:05
  going
• 7:06
  back
• 7:06
  to
• 7:06
  what
• 7:06
  we
• 7:06
  talked
• 7:06
  about
• 7:07
  in
• 7:07
  the
• 7:07
  origin
• 7:07
  too.
• 7:08
  All
• 7:08
  right,
• 7:08
  I
• 7:09
  want
• 7:09
  to
• 7:09
  make
• 7:09
  sure
• 7:09
  I
• 7:09
  got
• 7:09
  my
• 7:09
  numbers
• 7:10
  right
• 7:10
  here
• 7:10
  before
• 7:11
  I
• 7:11
  let
• 7:11
  you
• 7:11
  go,
• 7:11
  but
• 7:12
  30,000
• 7:13
  stores
• 7:13
  roughly.
• 7:14
  Closer
• 7:14
  to
• 7:14
  40
• 7:15
  now.
• 7:15
  40.
• 7:15
  Wow.
• 7:16
  Geez.
• 7:16
  Okay,
• 7:17
  my
• 7:17
  data's
• 7:17
  out
• 7:18
  of
• 7:18
  date
• 7:18
  already.
• 7:19
  50
• 7:20
  countries.
• 7:20
  Yeah.
• 7:20
  Wow.
• 7:21
  All
• 7:21
  right,
• 7:21
  what's
• 7:22
  been
• 7:22
  the
• 7:22
  chat?
• 7:23
  That's
• 7:23
  a
• 7:23
  lot.
• 7:24
  So
• 7:24
  what's
• 7:24
  been
• 7:25
  the
• 7:25
  challenges
• 7:25
  of
• 7:25
  going
• 7:25
  from
• 7:26
  UK
• 7:26
  to
• 7:27
  50
• 7:27
  countries?
• 7:28
  How
• 7:28
  much
• 7:28
  sleep
• 7:28
  are
• 7:28
  you
• 7:29
  getting?
• 7:30
  What
• 7:30
  do
• 7:30
  you
• 7:30
  know
• 7:30
  now
• 7:31
  that
• 7:31
  you
• 7:31
  didn't
• 7:31
  know
• 7:31
  then?
• 7:32
  Yeah,
• 7:32
  we've
• 7:33
  had.
• 7:34
  It's
• 7:34
  been,
• 7:34
  been
• 7:35
  insane
• 7:35
  growth,
• 7:35
  truthfully.
• 7:37
  Year
• 7:37
  one,
• 7:38
  we
• 7:38
  did
• 7:38
  around
• 7:38
  £200,000
• 7:40
  in
• 7:40
  sales.
• 7:40
  Okay.
• 7:42
  That
• 7:42
  was
• 7:43
  four
• 7:44
  years
• 7:44
  ago.
• 7:45
  In
• 7:45
  our
• 7:45
  fourth
• 7:45
  year,
• 7:46
  we
• 7:46
  did
• 7:48
  £30
• 7:48
  million
• 7:50
  in
• 7:50
  actual
• 7:50
  turnover.
• 7:51
  And
• 7:52
  this
• 7:52
  year
• 7:52
  we're
• 7:52
  targeting
• 7:53
  100.
• 7:54
  So
• 7:54
  it's
• 7:54
  been
• 7:54
  like,
• 7:55
  woo.
• 7:56
  Which
• 7:57
  we're
• 7:57
  so
• 7:57
  grateful
• 7:58
  for.
• 7:58
  Good
• 7:58
  problem
• 7:58
  to
• 7:58
  have,
• 7:59
  right?
• 7:59
  Yeah,
• 7:59
  it's
• 7:59
  a
• 7:59
  good
• 7:59
  problem
• 8:00
  to
• 8:00
  have.
• 8:00
  But
• 8:00
  what
• 8:00
  have
• 8:00
  we
• 8:01
  learned
• 8:01
  by
• 8:01
  doing
• 8:01
  so?
• 8:02
  I
• 8:02
  mean,
• 8:02
  so
• 8:02
  much
• 8:03
  what
• 8:03
  not
• 8:03
  to
• 8:03
  do
• 8:04
  for
• 8:04
  sure,
• 8:05
  like
• 8:06
  spend
• 8:07
  on
• 8:07
  out
• 8:08
  of
• 8:08
  home
• 8:08
  campaigns
• 8:09
  that
• 8:09
  don't
• 8:10
  convert.
• 8:10
  I
• 8:10
  mean,
• 8:11
  we've,
• 8:11
  we've
• 8:11
  actually
• 8:11
  been
• 8:12
  fortunate
• 8:12
  to
• 8:12
  avoid
• 8:13
  that.
• 8:13
  But
• 8:13
  that
• 8:13
  was
• 8:13
  really.
• 8:14
  Because
• 8:14
  we
• 8:14
  scrutinized
• 8:15
  the
• 8:15
  opportunity.
• 8:16
  I
• 8:16
  think
• 8:16
  that's
• 8:16
  a
• 8:16
  very
• 8:16
  specific
• 8:17
  one.
• 8:17
  But
• 8:18
  we've
• 8:18
  learned
• 8:19
  that,
• 8:19
  you
• 8:19
  know,
• 8:20
  you
• 8:20
  need
• 8:20
  to
• 8:20
  hire
• 8:21
  faster
• 8:21
  than
• 8:21
  you
• 8:22
  think.
• 8:22
  Right.
• 8:22
  Even
• 8:23
  though
• 8:24
  we
• 8:24
  live
• 8:24
  in
• 8:24
  an
• 8:24
  AI
• 8:25
  world
• 8:25
  now.
• 8:26
  And
• 8:26
  of
• 8:26
  course
• 8:27
  we
• 8:27
  actually
• 8:27
  have
• 8:28
  an
• 8:28
  AI
• 8:28
  and
• 8:28
  automation
• 8:29
  team
• 8:29
  in
• 8:29
  house,
• 8:30
  which
• 8:30
  is
• 8:30
  brilliant.
• 8:31
  But
• 8:31
  regardless,
• 8:32
  I
• 8:32
  do
• 8:33
  believe
• 8:33
  that
• 8:33
  the
• 8:34
  world
• 8:34
  will
• 8:34
  still
• 8:34
  run
• 8:34
  on
• 8:35
  people
• 8:35
  and
• 8:36
  people
• 8:36
  buy
• 8:37
  from
• 8:37
  people.
• 8:37
  Our
• 8:37
  sales
• 8:38
  team
• 8:38
  all,
• 8:38
  you
• 8:39
  know,
• 8:39
  need
• 8:39
  to
• 8:39
  be
• 8:39
  staffed
• 8:40
  properly.
• 8:40
  So
• 8:41
  I
• 8:41
  think
• 8:41
  hire
• 8:42
  fast,
• 8:43
  fire
• 8:43
  fast
• 8:44
  if
• 8:45
  it
• 8:45
  doesn't
• 8:45
  work
• 8:45
  out,
• 8:46
  really
• 8:47
  like
• 8:47
  be
• 8:48
  rigorous.
• 8:48
  In
• 8:48
  your
• 8:48
  hiring
• 8:49
  process
• 8:49
  though,
• 8:49
  we
• 8:50
  use
• 8:50
  a
• 8:50
  culture
• 8:50
  test,
• 8:51
  which
• 8:52
  is
• 8:52
  actually
• 8:53
  a
• 8:53
  program
• 8:53
  that
• 8:53
  Steven
• 8:54
  Bartlett,
• 8:54
  one
• 8:54
  of
• 8:54
  the
• 8:54
  Dragons,
• 8:55
  created.
• 8:56
  And
• 8:56
  it's
• 8:56
  brilliant.
• 8:57
  It
• 8:57
  works
• 8:57
  really
• 8:57
  well
• 8:58
  for
• 8:58
  us,
• 8:58
  putting
• 8:58
  potential
• 8:59
  candidates
• 8:59
  into
• 9:00
  hypothetical
• 9:00
  situations
• 9:01
  so
• 9:01
  we're
• 9:01
  able
• 9:01
  to
• 9:02
  see
• 9:02
  how
• 9:02
  they'd
• 9:02
  actually
• 9:03
  act
• 9:03
  in
• 9:04
  the
• 9:04
  business.
• 9:04
  That's
• 9:05
  been
• 9:05
  great.
• 9:05
  And
• 9:06
  then
• 9:06
  also
• 9:06
  work
• 9:07
  with
• 9:07
  brilliant
• 9:08
  partners.
• 9:08
  We're
• 9:09
  really
• 9:09
  fortunate
• 9:09
  to
• 9:10
  have
• 9:10
  the
• 9:10
  backing
• 9:10
  and
• 9:11
  support
• 9:11
  of
• 9:12
  the
• 9:12
  largest
• 9:13
  retailers
• 9:13
  in
• 9:14
  the
• 9:14
  UK
• 9:14
  and
• 9:15
  across
• 9:15
  Europe
• 9:16
  and
• 9:16
  Australia,
• 9:17
  the
• 9:17
  Middle
• 9:18
  east,
• 9:18
  all
• 9:19
  over.
• 9:19
  And
• 9:20
  by
• 9:21
  finding
• 9:21
  the
• 9:21
  people
• 9:21
  that
• 9:22
  really
• 9:22
  understand
• 9:22
  the
• 9:22
  brand
• 9:23
  and
• 9:23
  understand
• 9:23
  the
• 9:24
  product
• 9:24
  proposition,
• 9:25
  we've
• 9:25
  managed
• 9:26
  to
• 9:26
  build
• 9:26
  this
• 9:26
  community.
• 9:27
  It's
• 9:27
  not
• 9:27
  just
• 9:27
  a
• 9:28
  transaction.
• 9:28
  It
• 9:29
  is
• 9:29
  a
• 9:29
  relationship.
• 9:30
  And
• 9:30
  I
• 9:30
  always
• 9:30
  say
• 9:30
  transactions
• 9:31
  are
• 9:31
  temporary,
• 9:31
  but
• 9:32
  relationships
• 9:32
  are
• 9:32
  permanent,
• 9:33
  so.
• 9:33
  So
• 9:34
  work
• 9:34
  on
• 9:34
  those
• 9:34
  relationships
• 9:35
  and
• 9:35
  find
• 9:35
  great
• 9:35
  people.
• 9:35
  Yeah,
• 9:36
  well,
• 9:36
  that's.
• 9:37
  I
• 9:37
  mean,
• 9:37
  that's
• 9:37
  really
• 9:37
  good
• 9:37
  advice,
• 9:38
  you
• 9:38
  know,
• 9:38
  and
• 9:38
  I
• 9:38
  think
• 9:38
  you
• 9:39
  can
• 9:39
  never.
• 9:39
  You
• 9:40
  can
• 9:40
  never
• 9:40
  focus
• 9:40
  on
• 9:40
  talent
• 9:41
  too
• 9:41
  much,
• 9:42
  you
• 9:42
  know,
• 9:42
  and
• 9:42
  at
• 9:42
  the
• 9:42
  end
• 9:42
  of
• 9:43
  the
• 9:43
  day,
• 9:43
  regardless
• 9:43
  of
• 9:43
  how
• 9:43
  retail
• 9:44
  is
• 9:44
  changing,
• 9:45
  you
• 9:45
  sell
• 9:45
  a
• 9:45
  product,
• 9:46
  and
• 9:46
  you're
• 9:46
  gonna
• 9:46
  need
• 9:47
  to
• 9:47
  get
• 9:47
  that
• 9:47
  product
• 9:48
  manufactured
• 9:48
  and
• 9:49
  put
• 9:49
  on
• 9:49
  shelves,
• 9:49
  and
• 9:50
  that's
• 9:50
  gonna
• 9:50
  require
• 9:50
  people,
• 9:51
  so.
• 9:51
  Absolutely.
• 9:52
  So.
• 9:52
  All
• 9:52
  right,
• 9:52
  well,
• 9:53
  what's
• 9:53
  next?
• 9:54
  What's
• 9:54
  on
• 9:54
  the
• 9:55
  horizon
• 9:55
  for
• 9:55
  you?
• 9:55
  What
• 9:55
  are
• 9:55
  you
• 9:56
  hoping
• 9:56
  to
• 9:56
  accomplish
• 9:56
  with
• 9:56
  the
• 9:57
  balance
• 9:57
  of
• 9:57
  the
• 9:57
  year?
• 9:57
  Oh,
• 9:58
  wow.
• 9:58
  We
• 9:58
  have
• 9:58
  a
• 9:59
  lot
• 9:59
  on
• 9:59
  the
• 9:59
  horizon.
• 10:00
  We
• 10:00
  have
• 10:00
  new
• 10:00
  geographies
• 10:01
  that
• 10:02
  we
• 10:02
  were
• 10:02
  discussing.
• 10:02
  Discussing
• 10:03
  before.
• 10:04
  We
• 10:05
  have
• 10:05
  new
• 10:05
  products.
• 10:06
  We
• 10:06
  have
• 10:07
  so
• 10:07
  much
• 10:07
  to
• 10:08
  go
• 10:08
  after,
• 10:09
  but
• 10:09
  really,
• 10:10
  it's
• 10:10
  continuing
• 10:10
  the
• 10:11
  mission
• 10:11
  of
• 10:11
  spreading
• 10:12
  positive
• 10:12
  energy
• 10:13
  through
• 10:13
  Matcha
• 10:13
  Green
• 10:14
  Tea
• 10:14
  and
• 10:14
  making
• 10:15
  its
• 10:15
  benefits
• 10:16
  accessible
• 10:16
  to
• 10:17
  everyone,
• 10:17
  everywhere
• 10:17
  through
• 10:18
  our
• 10:18
  various
• 10:18
  product
• 10:19
  formats.
• 10:19
  Awesome.
• 10:20
  Well,
• 10:20
  thank
• 10:20
  you
• 10:20
  for
• 10:20
  taking
• 10:21
  the
• 10:21
  time
• 10:21
  to
• 10:21
  interview
• 10:21
  with
• 10:22
  us.
• 10:22
  It
• 10:22
  was
• 10:22
  a
• 10:22
  real
• 10:22
  pleasure.
• 10:23
  It
• 10:23
  was
• 10:23
  a
• 10:23
  pleasure.
• 10:23
  We're
• 10:24
  supposed
• 10:24
  to
• 10:24
  be
• 10:25
  the
• 10:25
  founder
• 10:25
  of
• 10:25
  Perfect
• 10:26
  Ted.
• 10:26
  Yes,
• 10:27
  yes.
• 10:27
  It's
• 10:27
  been
• 10:28
  a
• 10:28
  blast.
• 10:28
  We'll
• 10:28
  have
• 10:28
  to
• 10:28
  have
• 10:28
  you
• 10:28
  back
• 10:29
  maybe
• 10:29
  when
• 10:29
  we're
• 10:29
  here
• 10:29
  next
• 10:29
  year.
• 10:30
  Since
• 10:30
  you're.
• 10:30
  You
• 10:31
  live
• 10:31
  in
• 10:31
  London,
• 10:31
  right?
• 10:32
  I
• 10:32
  live
• 10:32
  in
• 10:32
  London,
• 10:32
  but
• 10:33
  I'm
• 10:33
  back
• 10:33
  and
• 10:33
  forth
• 10:34
  all
• 10:34
  the
• 10:34
  time.
• 10:34
  I
• 10:34
  just
• 10:34
  got
• 10:35
  off
• 10:35
  a
• 10:35
  plane
• 10:35
  yesterday.
• 10:36
  Yeah.
• 10:36
  You're
• 10:36
  in
• 10:36
  Phoenix,
• 10:37
  my
• 10:37
  hometown,
• 10:37
  right?
• 10:38
  Yes,
• 10:38
  Arizona.
• 10:39
  Lovely
• 10:40
  state.
• 10:40
  Beautiful
• 10:41
  sunsets.
• 10:41
  Yeah,
• 10:41
  beautiful.
• 10:42
  Oh,
• 10:42
  my
• 10:42
  God.
• 10:42
  Yeah.
• 10:42
  The
• 10:43
  best.
• 10:43
  The
• 10:43
  best.
• 10:43
  Especially
• 10:43
  this
• 10:44
  time
• 10:44
  of
• 10:44
  year.
• 10:44
  All
• 10:45
  right,
• 10:45
  well.
• 10:45
  Yeah.
• 10:45
  Well,
• 10:46
  thanks
• 10:46
  again.
• 10:46
  It's
• 10:47
  a
• 10:47
  real
• 10:47
  pleasure.
• 10:47
  Hopefully
• 10:47
  we'll
• 10:48
  do
• 10:48
  this
• 10:48
  again
• 10:48
  sometime.
• 10:49
  And
• 10:49
  for
• 10:49
  all
• 10:49
  those
• 10:49
  watching,
• 10:50
  thanks
• 10:50
  to
• 10:50
  Vuzion
• 10:51
  and
• 10:51
  the
• 10:51
  Retail
• 10:51
  Technology
• 10:52
  show
• 10:52
  for
• 10:52
  making
• 10:53
  all
• 10:53
  these
• 10:53
  great
• 10:53
  interviews
• 10:54
  with
• 10:54
  all
• 10:54
  these
• 10:54
  fabulous
• 10:55
  people
• 10:55
  like
• 10:55
  Marissa
• 10:56
  possible.
• 10:57
  And
• 10:57
  on
• 10:57
  behalf
• 10:57
  of
• 10:57
  all
• 10:57
  of
• 10:58
  us
• 10:58
  at
• 10:58
  omnitalk,
• 10:59
  as
• 10:59
  always,
• 10:59
  be
• 10:59
  careful
• 11:00
  out
• 11:00
  there.