Latest / Billion Dollar Sellers
15 Years of Product Sourcing in 1 Email
Date: August 24th, 2026
Summary: With Market Masters 4 just wrapping in Austin, Kevin hands the episode over to a sample edition of Marketing Misfits, the newsletter he writes weekly with Norm Farrar. The theme is product sourcing: Kian Golzari's fifteen years of factory-floor experience, what AI actually changes about supplier research, and where tariffs are pushing manufacturing next. Along the way there is a customer avatar framework, a welcome-sequence teardown, and the Cards Against Humanity case study.
Key Points Discussed:
Pay Chinese suppliers in RMB rather than USD — suppliers often…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.