AI in Ecommerce Without Losing Control: Kasey Wiese, Liberty Safe
Kasey Wiese, Director of eCommerce at Liberty Safe, has spent 20 years obsessing over one question: why isn’t this converting?
From a bouncing PDP on a $900 fly rod to leading a full DTC rebuild at a $12M business, she finds the friction and fixes it. Whether it’s a broken color swatch killing rod sales at Orvis, a merchandising strategy that isn’t telling the right seasonal story, or a platform that’s simply holding the business back.
Kasey has owned ecommerce P&Ls across some of the most respected names in the outdoor and lifestyle space, including Orvis, SIMMS Fishing, Arcade Belts, and…
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