Latest / MISMO Mic'd Up: Beyond the Standards
From Point of Sale to Point of Thought: Winning the First-Time Buyer Journey
🎙️ MISMO Mic’d Up — Episode Description
Guest: Chris Hazen, Chief Revenue Officer, FinLocker
Most lenders don’t meet a first-time homebuyer until they’re already stressed, confused, or half-disqualified.
That’s not a marketing problem.
It’s not a technology problem.
It’s a mindset problem.
In this episode of MISMO Mic’d Up, Brian Vieaux sits down with Chris Hazen, Chief Revenue Officer at FinLocker, to unpack why early-journey engagement—despite being talked about for more than a decade—remains largely unsolved at an enterprise level across the mortgage industry.
The conversation starts where…
The skinny
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