Latest / Influencer Confidential / $450,000 For An Instagram Story - How @Alixearle Became a Successful Influencer #250

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$450,000 For An Instagram Story - How @Alixearle Became a Successful Influencer #250 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
• 0:04
  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the curtain? Well,
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  Speaker 1: let's jump in. This article just recently came out that
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  Speaker 1: shared with us that our good old friend Alex Earl
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  Speaker 1: made over four hundred and fifty thousand dollars for an
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  Speaker 1: Instagram story. An Instagram story something that goes away after
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  Speaker 1: twenty four hours. When you think about it, not only
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  Speaker 1: is paying half a million dollars mind boggling, it truly
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  Speaker 1: shows the power of influencer marketing and why it's not
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  Speaker 1: going anywhere and why it's here to stay. Trust Me,
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  Speaker 1: no brand is paying for that type of exposure and
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  Speaker 1: that type of money if they weren't getting results from it.
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  Speaker 1: As someone who is on the brand side and paid creators,
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  Speaker 1: I have seen two million dollar budgets land on my desk.
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  Speaker 1: I have seen contrast that show, you know, fifty thousand
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  Speaker 1: dollars for a five second reel. This is real, this
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  Speaker 1: is happening. But what we're not talking about is what
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  Speaker 1: it takes to get there. We can all want to
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  Speaker 1: make half a million dollars on a story, but do
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  Speaker 1: we all have what it takes to put in the work.
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  Speaker 1: That's what I want to talk about, what it really
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  Speaker 1: takes to see this type of success as a creator. Now,
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  Speaker 1: you guys know it's not just the post. What I
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  Speaker 1: want to talk about is the stuff that no one
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  Speaker 1: wants to talk about. Yeah, we all want to make
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  Speaker 1: half a million on a story, but let's talk about
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  Speaker 1: what it takes to get there. Using Alex Earl as
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  Speaker 1: an example, the first thing that we need to talk
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  Speaker 1: about is her peer posting and frequency schedule. This girl
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  Speaker 1: lives online. She has sold her soul to social media.
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  Speaker 1: I'm talking. Everything is recorded, everything is posted, and everything
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  Speaker 1: has been put online. She is the queen of consistency.
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  Speaker 1: I think if you did the math and saw the
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  Speaker 1: amount of times she literally has posted since she started
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  Speaker 1: her account over four years ago, I think the math
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  Speaker 1: comes out to be over four thousand tiktoks. We went
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  Speaker 1: ahead and looked at her account, and she posts anywhere
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  Speaker 1: from two to three times a day, especially when she
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  Speaker 1: was first getting started. That's about eighteen posts a week.
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  Speaker 1: So when you do the math, at eighteen posts a
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  Speaker 1: week just TikTok, you can see what she is posting
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  Speaker 1: a year and what she has posted since she has started.
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  Speaker 1: So again, close to four thousand, five hundred, six hundred tiktoks.
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  Speaker 1: That's just tiktoks. That's not even talking about Instagram. On Instagram,
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  Speaker 1: she's reported to post at least eighteen times a month.
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  Speaker 1: So again just posting, just frequency, and just consistency are
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  Speaker 1: three major elements that all creators need to really ask
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  Speaker 1: themselves if they're willing to put into to see that
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  Speaker 1: type of results. I mean, and she has been really
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  Speaker 1: consistent over a year's time. I know so many of
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  Speaker 1: us want to do it and then we get burnt out.
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  Speaker 1: And that's why she has seen the success that she
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  Speaker 1: has seen, because she has been pushing along in terms
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  Speaker 1: of a constant, consistent post schedule and a high frequency,
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  Speaker 1: especially on TikTok. You know what else, no one else
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  Speaker 1: sees behind that four hundred and fifty thousand dollars posts.
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  Speaker 1: They don't see that strategy that she has built into
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  Speaker 1: putting into her personal brand. They don't see the time
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  Speaker 1: it takes. Not only from concepting videos which she does,
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  Speaker 1: to acting fast, to filming, to editing to captions. I
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  Speaker 1: mean she is spending a significant amount of time creating
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  Speaker 1: the content now, whether she is doing that now or
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  Speaker 1: she has support. When she first started, she did all
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  Speaker 1: of it. And that's just creating the content. What about
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  Speaker 1: the time to engage. She's engaging with people, She's liking
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  Speaker 1: people's comment, she's responding to them, So just the time itself,
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  Speaker 1: not from a frequency standpoint, but from actually developing that content.
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  Speaker 1: We're talking again, eighteen posts a week on TikTok. That's
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  Speaker 1: eighteen captions, that's eighteen videos edited. That's eighteen concepts that
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  Speaker 1: she had to come up with, or trending sounds, filming.
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  Speaker 1: There's a significant time investment that she has put into
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  Speaker 1: her personal brand. And you know what else we don't
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  Speaker 1: talk about when we see four hundred and fifty thousand
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  Speaker 1: dollars on an Instagram story, the audience and loyal brand
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  Speaker 1: community this woman has built. Again, we talked briefly about engagement,
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  Speaker 1: but she and her followers have a true parasocial dynamic.
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  Speaker 1: When you watch her content, you feel like she is
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  Speaker 1: talking to you. And not only is she talking to you.
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  Speaker 1: She's also responding to you. She is building community. Her
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  Speaker 1: audience has become her tribe, her biggest defenders, and she
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  Speaker 1: has a very very close relationship with them, and that's
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  Speaker 1: why she has such high engagement rate. And that's why
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  Speaker 1: brands say that she has the Alex Earl effect. And
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  Speaker 1: she posts something and everyone buys it because for so
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  Speaker 1: long with her strategic get ready with me content, she
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  Speaker 1: was posting and showing product naturally shoppable content. Alex Earl
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  Speaker 1: has been creating shoppable content before it was actually shoppable.
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  Speaker 1: She naturally integrates brands into what she does. She is
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  Speaker 1: constantly using products, sharing her life, sharing with She uses
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  Speaker 1: in the most authentic and organic way, which obviously drives
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  Speaker 1: sales and gives her that powerful alex Earl effect. When
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  Speaker 1: it comes to brand deal, how many videos do you
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  Speaker 1: think this woman has up that she just wanted having
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  Speaker 1: press played on? Right, she is moving faster than you
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  Speaker 1: are moving, especially on TikTok. There's so much room to
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  Speaker 1: post more, especially if that's something that you want to do.
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  Speaker 1: Don't overthink, get into action mode. And again, if you're
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  Speaker 1: a creator here listening and you want to get into
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  Speaker 1: pitching brand deals and you want to learn more about
• 5:30
  Speaker 1: how you yourself can start getting a piece of this
• 5:32
  Speaker 1: big influencer marketing pie, make sure to watch my on
• 5:35
  Speaker 1: demand video on how to land paid brand deals. I'm
• 5:38
  Speaker 1: going to walk you through what you need to effectively
• 5:41
  Speaker 1: pitch brands. I'll go over a role play, I'll share strategies.
• 5:45
  Speaker 1: This on demand training could change your life, So go
• 5:47
  Speaker 1: ahead and click the link below so that you guys
• 5:49
  Speaker 1: can watch it. One thing that I think that has
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  Speaker 1: contributed to alex Earl's success online, outside of what we've
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  Speaker 1: gone through and how she is able to have been
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  Speaker 1: hitting that half a million for an Instagram's story, is
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  Speaker 1: her speed. Her speed is her weapon, and it's something
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  Speaker 1: that all of us can learn from. She is quick
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  Speaker 1: to post, she is quick to respond, she is quick
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  Speaker 1: to adapt. There's a trend, She's on it. She's not
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  Speaker 1: sitting and waiting and over analyzing. How many of us
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  Speaker 1: have a thousand drafts in our tiktoks that never went up?
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  Speaker 1: I know I do. Drafts are where dreams go to die.
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  Speaker 1: Stop with the drafts. Execute. Use speed as an advantage.
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  Speaker 1: Move fast. This is something that we could all learn
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  Speaker 1: from her strategy to help become successful content creators. What
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  Speaker 1: may look like overnight success is actually years of hustle, consistency, adaptability. Speed. Again,
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  Speaker 1: it's easy to sit here and be like, Wow, she
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  Speaker 1: just made that, But as you guys can tell, the
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  Speaker 1: work that it takes to be at that level is hard.
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  Speaker 1: How many of us are comfortable showing the elements of
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  Speaker 1: our lives that we don't want to show. Again, alex
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  Speaker 1: Earl shows the vulnerable moments, the crying moments, the personal stories.
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  Speaker 1: Now it's all very curated in a way to kind
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  Speaker 1: of build that lifestyle effect, but still she has led
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  Speaker 1: us in on her acne journey, putting herself out there
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  Speaker 1: showing her skin to millions of women who also suffer
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  Speaker 1: from acne. I mean, this is why people love her,
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  Speaker 1: and this is why Brand's lover, because she is truly
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  Speaker 1: coming out there and sharing the stuff that not everyone's shared. Now,
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  Speaker 1: we have a lot of creators showing their acne story,
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  Speaker 1: but I think she was a big part of people
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  Speaker 1: getting open and people feeling comfortable around that. What are
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  Speaker 1: the big takeaways for you guys? Daily commitment, frequency, planning, right,
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  Speaker 1: all the planning that goes into that content speed, engagement, audience, trust,
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  Speaker 1: those are the areas to focus on not overthinking. While
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  Speaker 1: the financial rewards are impressive, it does come with a price,
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  Speaker 1: and I think you know when it comes to mental
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  Speaker 1: health and social media, these are all things that we
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  Speaker 1: all need to take account for. This type of level
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  Speaker 1: of mastery is definitely not for everyone, so again, never
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  Speaker 1: feel pressure to post at this level or to be
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  Speaker 1: at this level. Find a way to make it work
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  Speaker 1: for you and where you are at in your life.
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  Speaker 1: But what I wanted to do was really speak to
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  Speaker 1: people that think overnight success is a thing and not
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  Speaker 1: and deconstruct what it really takes to make half a
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  Speaker 1: million on an Instagram story. I think we can all
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  Speaker 1: tell it takes a lot of hard work. I hope
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  Speaker 1: you enjoyed today's episode. If you did, make sure to rate, review,
• 8:27
  Speaker 1: and subscribe to our show and visit Sidewalkerdaily dot com
• 8:31
  Speaker 1: for more resources on all things influencer marketing and social media.
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  Speaker 1: Until next time,