Latest / Values-First Marketing / Top 3 Copywriting Trends To Watch in 2027

Transcript

Top 3 Copywriting Trends To Watch in 2027 · Values-First Marketing

• 0:00
  Speaker: Welcome to the Values First Marketing Podcast. I'm Megan Kachigan, and I help business owners like you stay in your zone of genius without making marketing feel like a full-time job on top of serving your clients. I'm sharing what's working now with simple content systems, copy that elevates your thought leadership, and messaging that makes your audience feel seen, not sold to.
• 0:24
  Speaker: I'm your trusted expert in turning your voice, values, and vision into a sustainable marketing system that attracts aligned clients and grows your business in a way that's sustainable, unmistakable, and irresistible, all without sacrificing your time, your voice, or your peace. You're in the right place. Let's do this.
• 0:42
  Speaker: The copywriting and marketing landscape is shifting, and there are three specific trends that you cannot afford to ignore anymore. These are strategic shifts that you can implement right now, as they are already changing the way values-driven businesses write, sell, and show up online. And I'm gonna humble brag for a sec because my predictions for 2025 and again in 2026 were spot on. I have those linked in the show notes, so you can double check me. But let me know if you think I can get it right three years in a row with these marketing and copywriting trends. So I'm gonna dive right in. First copywriting trend I am predicting for 2027, and what I'm already seeing right now, even with my clients, is hyper specificity in your content and copywriting is now a must. It was always a best practice or a nice to have, but now it's an absolute must because hyper specific copy and content lets your ideal client recognize herself in one sentence, in one phrase, so that everyone who clicks, you already know they know that you already know and understand them deeply because you have like called them out essentially. So, what does hyper specificity look like in real copywriting? So, like I said, it helps people know exactly what they're getting and exactly what type of person it is for. So, I was recently at a conference, and Maria went, who is an Instagram expert, just got a million followers followers on Instagram. And again, if Instagram is not your strategy, which I know many of my audience doesn't necessarily want to be on social media, but that is beside the point here. The point is, what she is doing is working for her particular method, and what can we gain from that? What can we extract from that? So one of the things that she shared is her before and after of her Instagram bio, which is such a great example. And so she shared from when she had about 30,000 followers on Instagram and how she got to almost 200,000 in just one year. So that is a huge change. Like clearly she is doing something right. She's now at a million, so this is a little bit older, but it's a great example. What she does is crystal clear in in the new Instagram bio profile, and the offer is like super high intent too, which is a big reason why her conversion rates run so much higher than average. Because every person who clicks like has already self-identified, yes, this is exactly what I want. So let me read to you, and I have a picture, like a literal screenshots that she shared in my blog in the show notes. If you want to see it because I know sometimes the visual is easier than audio for this. But so her Instagram profile first line says helping you get more clients. That was the original.
• 3:32
  Speaker: So is that true? Yes. Is that a good thing? Yes. But is it hyper specific? Not really. So the Instagram profile that got her to the almost 200,000 followers at the end of that year said instead of helping you get more clients, she now says helping women make passive income with Instagram. So she's calling out the who, and specifically how does she help you get more clients? This is her method.
• 4:01
  Speaker: This is her one way that she does it, so she got super hyper specific there. But that's not all. She also went from her kind of her credibility statement of calling herself a multiple seven figure business coach. That was the old, and then the new is $7 million in four years.
• 4:19
  Speaker: So much stronger, so much more credible, so much more specific.
• 4:24
  Speaker: She has two sets of numbers there, both the dollar amount and the amount of years, and that's a tried and true copywriting strategy of like put numbers in there when and where you can. That always helps. And then the third line of her Instagram bio, she points down to a flash sale for both of them, but the first one says 24 biz courses for just $24, and the optimized version says how I make passive income with Instagram. So again, 24 business courses like sure sounds great, but like what does that mean, right? It's. I was like, it it could be for literally anyone in business, but if you want to make passive income and you want to do it with Instagram, that's for you. Or if you're like, heck no, I don't want to be on Instagram, then that helps you self-select of like, hey, actually, no, she's not for me, and like that's a good thing too. So it tells her that the people who do click want that specific thing, and then she can better identify like her click through and conversion rates because it's so much more high intent too. So that is maybe a more popular example. But how are my clients getting hyper specific in their copywriting, here are a few things I've seen.
• 5:46
  Speaker: One is a gut health coach. She helps with a myriad of gut health problems, and like if your gut is messed up or non-optimal, then it can lead to a whole slew of different issues and manifest as a whole bunch of different symptoms. Right. So it was so hard for her because she's like, "Well, I can actually help with like a lot of different things because it could be so many things." But she has since focused in on constipation, always a fun topic to talk about, right? But that tends to be a leading factor for why people initially join her programs, and then they see so many other benefits beyond clearing their constipation once they take her program, and she also was able to like was like, well, how do you choose if you can help them with so many things? How do you choose like what is your one thing? And for this particular client, it's because her story, like she used to struggle with constipation before she went down this whole journey and eventually starting a whole business behind it. So it doesn't always have to be that, but I think very commonly it is a piece of your story because it is it that is so much a part of your why that moves you and drives you and also protects you and prevents burnout. Another example from a client is someone who considers herself a business and marketing coach. But again, how many business and marketing coaches do you know? So we narrowed her in on what does she do the best, better than anyone who who is a business and marketing coach, she's the networking queen. She is so good at working a room, lighting up a stage, connecting with people, and then also running her own events where she helps those introverts, those first timers, those people who maybe feel awkward at a networking event of like, what do I say? What do I do? I don't know anybody, and just makes it so natural for people to walk out with connections and potential collaborations, and maybe even a client. So that is one way she is getting hyper specific. Another thing I've seen is I write for a physical therapy clinic, or they have a couple of local clinics, and they have shifted toward really speaking to the weekend warriors with a focus on, like, let's get strong to prevent the injury, rather than always treating injuries themselves, and and going beyond just treating symptoms to really getting to your full strength again, and not just being like good enough to get back on the course or the court or the field or whatever sport it is. So they have a specific focus of who they're talking to. Again, their physical therapist could treat anybody, and they do treat a huge range of people.
• 8:46
  Speaker: But the focus that they want to speak to are these certain specific people is more fun and potentially more profitable with the way they're shifting their business model to to go that route. One more example. I know examples are always helpful to get a little bit more tangible, and it's great because these are across so many different industries. So you can see how it could apply to you. And this is not like industry specific.
• 9:14
  Speaker: Like no matter what you do, you can always get more specific in who you're talking to or narrowing in on what exactly you do. So I write for a luxury travel advisor. I do her blogs and email marketing and content plan, and she, you know, could plan trips for anyone. But her focus is really families of adult children. Again, that's part of her story. Is she's got you know older children in their 20s who aren't married yet, and they love to travel. And that's one way that they are continuing to make family memories is by going on these trips all over the world, and so. So she again could be serving like plan a trip for anybody, anybody. But her heart is really for families, and because again, that's part of her story. Those have been meaningful memories and experiences in her life, and this is a way she's kind of like paying it forward, so to speak, through her business. So we speak to families of adult adult children in our in our writing together. But I also know, like from my own personal experience, when I am looking, I'm looking for families of young children.
• 11:05
  Speaker: How do you travel, or what places are great for families with young kids? So you need to know who you're speaking to because if you just say, "Well, I serve families," families are at so many different stages.
• 11:15
  Speaker: Like we don't know what exactly that means, and you know, going to Costa Rica, for example, well, a trip with young kids it's going to look very different than a trip with adult kids, and in Scott's going to look very different than a trip that like maybe it's just a couple's anniversary, getaway, honeymoon, whatever it is. So being super specific about exactly who you serve and why you serve them calls in the exact people that you actually really want to work with, that you're best fit to work with, and that really light you up to work with. So if you're thinking, "Well, I don't know what that is for me," the one question I would love for you to journal on is, "What is the one thing you want to be known For, if you think bigger, like in terms of legacy, what is the problem that you really want to solve? Or go back into your own story. What was a turning point for you, or something really meaningful? Go back to your why.
• 12:20
  Speaker: Why you started your business?
• 12:20
  Speaker: Was there a certain piece of your story that really made you take the leap into entrepreneurship. That often can give you hints as to where your hyper specificity needs to go.
• 12:35
  Speaker: Not always, not 100% of the time, but often it leaves pretty strong clues. Okay, and if you're still like I like that, maybe requires conversation.
• 12:52
  Speaker: Let's go deeper into that. I do have a power hour available, and you can go to my services page@megancatchinggan.com to get that set up, and we can really go deep. And I can pull that out of you and help you figure out who and what exactly what that hyper specificity looks like for you, and that is going to make everything else about your marketing so much easier. Okay, so again, for example, this is something I'm just kind of creating on the fly. Like, what could this sound like in women's wellness? So picture a nutritionist whose homepage says, "I help women feel their best." Right? We've all seen that, and you're like, "Hmm, I don't know that that's really helpful." But now picture, "I help women in perimenopause plan simple weeknight meals around the energy they want for their days." Right? The second line names a season, a situation, a desired outcome, and like a pelvic floor health therapist that could do the same thing by not just speaking to new moms, but getting hyper specific.
• 13:56
  Speaker: Maybe you're talking to new moms returning to running, or training for the local 5K or marathon or whatever it is coming up. So you can get that specific. You're not leaving people out, even if they're not training for that specific race.
• 14:09
  Speaker: Maybe they once identified a run as a runner and they want to get into it, even though they're not ready to race yet. Like that would still call them in. I know as I've gotten hyper specific, I've still brought in people who are outside of that niche, just because they resonated with my style, my values, and the way I talk about marketing. So, don't be afraid to leave people out.
• 14:33
  Speaker: You're not that. You're right.
• 14:35
  Speaker: People are still gonna find you.
• 14:35
  Speaker: And but this just helps the best fit people know instantly. Oh my gosh, that's exactly it, right?
• 14:44
  Speaker: Oh my gosh, that's exactly me.
• 14:44
  Speaker: Okay, so that was number one, hyper specificity, and you got a ton of examples there of like what that could look like. My second prediction for 2027 is that firsthand experience content is going to dominate. I think it'll dominate everywhere, but specifically search like Google and AI search. It's just right, like firsthand experience content ranks because the internet is flooded with AI generated information. We've all seen it. We're all sick of it. I don't know me at least. I'm sure you do. And search engines and AI platforms reward the expertise. Only a real person can show, right? Because if it can generate the content itself, it doesn't need to pull it from your blog or your website or wherever you're writing. So it wants to know what only you can bring to the table. And examples of what that kind of content can be are maybe customer success stories, case studies, expert interviews, industry opinions, behind the scenes insights, just to name a few. If you have a podcast, you are already doing expert interviews, assuming it's not a solo, and you take guests.
• 15:56
  Speaker: And that right there is bringing candid expertise. Right, I'm assuming your guest is not reading off of an AI script as you're asking them questions. I hope not, at least. And so, why are we not turning those into legitimate blogs? Not just putting your show note bullet points in there and calling it a blog. Maybe that's my hot take.
• 16:16
  Speaker: Okay, that I guess could be a whole whole another episode. But I want to stay focused here on firsthand experience content. So brands that share what they have actually done will stand apart from generic content created just to rank. I think workplay branding is doing a great job with this right now. Lyric Anselmo is a great follow. I think she is doing this so well, and they are like doing so good with the visual side of of what I'm talking about here. But for the writing side of it, if you want to take a deeper look on how does this affect how I'm being ranked on Google or being found through AI search, I have a great conversation with Laura Jawad on SEO and content marketing strategy. I've linked that in the show notes as well.
• 17:10
  Speaker: Go ahead and click over to the blog. She is so smart and my go-to for SEO, and her emails and content are also so fantastic. She's a great follow.
• 17:22
  Speaker: Then I also have an episode on website copywriting and the Google algorithm updates. Google had a big, big update in mid 2026, spring of 2026 ish, and what can we be doing with our our actual like website in light of that? So both of those are super relevant to this conversation and provide a few more like tactical, practical type tips and tools that you can like. Hey, let's go implement like implement this now. Make it happen. So again, let's get into examples. What firsthand experience content can this look like for? I'm just going to go with wellness brands, for example.
• 17:57
  Speaker: So imagine, for example, a postpartum doula who writes about the three questions she hears most from new moms and answers them in her own words, or maybe it's a women's fitness studio owner who shares the story behind how she designs her classes and why specifically that works for women, or maybe it's a perimenopause workout app that shares case studies of women who feel stronger, more confident, more capable, more able to do things that they weren't before, because of the results that they've been getting from the workouts that they've been doing on the app.
• 18:37
  Speaker: So each piece carries a lived experience and perspective that no one else can replicate.
• 18:42
  Speaker: Right? Like those are real things that are happening to them. That is, I think one what your people actually want to hear, and two what AI and Google also want to hear. Like from a copywriting standpoint, that is typically what converts. If I had to generalize, and also with this new AI search and the direction that is going, that is what it wants. So it's just kind of like a double whammy there of of goodness that yeah is working on all on all levels from all perspectives. And then the good news too is that I think less polished content is actually more relatable, so let that be a relief to ditch the perfectionism and just like use real quotes from your audience and candid photos. Just like snap that selfie, do a scrappy edit because that all feels so much more relatable than you know these overly polished things that cost you a lot more to produce, like we just want to see like the selfie that you'd send to your personal like bestie, right? That makes me feel like I know you so much better than this overly polished thing that's clearly for marketing. Those kinds of posts and content are what we're seeing is like actually getting more clicks and more followers and more attention. So take that what you will. All right, yeah, I'm gonna conclude there. I'm like I could. Go on, but so we talked about hyper specificity was number one. Number two was firsthand experience content, and number three perhaps is my most polarizing approach. But hear out all my nuances here.
• 20:38
  Speaker: Number three is that AI is here to stay, but not in your copywriting, and this specifically is for personal brands that over are over $1 million annually. I think that is absolutely true. That you need a human copywriter if you are at that stage of business and have that type of business.
• 20:58
  Speaker: If that is not you, then yeah, I agree. There can be exceptions, and there definitely, for sure, like are ways that you can use AI to support your writing process, while obviously knowing that it's not going to get you 100% of the way there. No matter how well you've trained that thing, no matter how many transcripts you feed it, no matter how thorough your brand messaging guide is, and all those things. So I believe that AI's place will stay more in the pre-writing stage. So, advanced audience research, content gap analysis would be a great use of AI. Predictive topic recommendations, again, but like, I don't know, take those with a grain of salt, right? So, my take here is really, if the goal of marketing is human connection, why are we delegating that to a robot?
• 21:46
  Speaker: Those are the moments that we need to keep human, keep AI in the backend systems and processes, automate the heck out of those, so that you can show up as a fully human in the places where human connection matters the most. I recently listened to Natalie Ellis and Ryan Levesque on the Boss Babe podcast, and they are seeing the same thing as well. And it was so refreshing to hear, you know, people who have this bigger, really big platform and our big names in our industry saying this as well. And I mean, I get it. I use AI every day. I consider myself fluent in AI, and I do believe AI is here to stay, and it can be used in so many positive ways. And even though I've trained AI on my voice, my brand messaging, my best copywriting practices, all of the transcripts, all of the things, I still don't let it touch my writing or my clients' writing.
• 22:42
  Speaker: Like my words truly are my own.
• 22:52
  Speaker: So the exceptions. So this I think primarily is if you are at that 1 million plus annual revenue marker. If you are not there yet, I think AI can support specific parts of your writing process when used responsibly, not the whole thing, but like it can definitely help produce parts of it, especially if you produce a large volume of content. So I'm looking at you, podcasters, content creators. You're creating regularly. You want to repurpose it. Then yeah, there are again. I've seen this. I want to be so careful because I've seen this be done well, and I've seen this be done not well using AI to repurpose content.
• 23:36
  Speaker: So I have so many caveats here because there is so much AI slop out there, And there are a good number of reasons why I think this AI content and copywriting feels so like AI slop. And if you are not at that $1 million mark yet, and you are using AI to support maybe your repurposing or content, then these are a few points that I want you to just be open-hearted to consider, so that you are really doing this justice.
• 24:16
  Speaker: Because copywriting is often the deciding factor of if a lead converts or not. If someone jumps into your world or not. So it is worth it to get this figured out for your process. So the main problem I see with AI content and copywriting is that you are spending trust to save time, and save time is in heavy air quotes there because is it actually saving you time if it doesn't convert? Is it actually saving you time if it does not convert? If your content is converting and you're using AI, then stop listening right here and keep doing what you're doing. Clearly, your process is fine, and you're using it in you know good ways. But if it's not, then I have a few more points for you to consider, as well as some potential solutions for you, so that you can still produce content quickly and keep it high quality. That is the goal. Okay, so let's get into a few of the dangers of and problems with AI copywriting.
• 25:22
  Speaker: And then I'll jump into the solution. So, like, if you're using this tool, like, I want you to be fully aware, right? I want you to know, and understanding the problems might make what solution is best for you. Like, it will make the solution more apparent, and then you can reach your goal of creating more high-quality content faster. So what I've seen is that AI isn't always saving you time to create content. It's just changing what your writing process looks like, and AI comes with more dangers that disconnect you from your message and from your voice again, is this a problem for absolutely everybody? No, but is it for a majority of people? The rampant AI slop makes me say yes. You and I both can spot AI content from a mile away, and that means so can your buyers.
• 26:19
  Speaker: Let's not pretend that we don't know. So even if you remove signature AI words and phrases, it still has this recognizable cadence to it, and there is a specific reason why, and that reason is by design, and AI copywriting keeps you stuck at average, and that is because of the way that it works. So an LLM, succinctly, the way that it works is pattern recognition, right? It calculates which word is most likely to come next based on everything it has seen from everyone. And we know that to convert, you have to stand out, and to stand out, you have to break the pattern. So, if by design AI can only spit out patterns, and that is why it is still not working, no matter how much transcript you feed it, no matter how much you train it, no matter how much you give it feedback, all of the things. By design, that's just how it works. And then there's the compounding effect. Your audience sees AI writing a couple of times. They sense it.
• 27:27
  Speaker: They smell it. They sniff it.
• 27:27
  Speaker: They know it. They can see it.
• 27:31
  Speaker: Then their brain learns to skip your name in the inbox, or on their feed, or wherever they're consuming your content. Right?
• 27:36
  Speaker: No subject line can fix a reputation for being skippable, and we all know that sender reputation has way bigger impact on open rates than the subject line does. I know that the emails I actually open in my inbox are because of the reputation of who is sending it, typically not because of what their subject line says. So AI diluting the power of your voice, it's a net negative cost.
• 28:06
  Speaker: We think it's neutral, but it's actually a net negative. And then there's all the SEO, GEO consequences for all of you with like blogs, you podcasters, people who are going for organic search. Which, if you're not, like, why? But that's another conversation. So if AI can generate a blog for you without your input, it is not going to perform well. It doesn't need you to share something that it can just generate itself. So it's more effective, both from an SEO perspective and a copywriting standpoint, to create content that encapsulates your first-person lived experience and your perspective because that is uncopyable. And I get it. AI is more passive.
• 28:47
  Speaker: You don't have to use your brain as much. It does some thinking for you, so it can feel easier, quote unquote, that way. Like it can feel easier to your brain, but that's because there's less decision fatigue and less active thinking. So that makes me question if the feeling of it saving you time is actually even true. I think it's just saving you some brain effort, and that makes it feel easier, even though it may not actually be making it easier or quicker for you. Something to test, maybe it is. But again, it would be good to test it to know. So, okay. So those are my thoughts on the dangers of AI that I think is just helpful to be aware of, right? If you're if you're using it, then like let's know the pros and cons. So, but I don't want to just leave you with that. Like, let's talk about solutions. So, how can we use AI for content and copywriting that actually converts? First, I would say let's find the root cause of why you turn to AI for writing in the first place.
• 29:50
  Speaker: Again, it's not always a bad place to start, but eventually you graduate past it. I would say that the writer's block that you're feeling that is causing you to turn to AI is a symptom and not the actual underlying problem. If you do not know what to say or how to say it or which stories to tell, that usually ties back to a messaging problem, and AI is a band-aid that will not fix it. And then copywriting, we know, is both an art and a science, and writer's block can stem from leaning to.
• 30:25
  Speaker: Too far one way. So if you're trying to overengineer so many skills and prompts and projects in your AI and all things AI with your writing, I would encourage you to lean a little bit more into the art of writing and trust your inner knowing because you cannot turn up the volume on your intuition, but you can turn down all of the other noise and shiny objects competing for your attention. I know the AI employees running your business promises a lot, but there is a significant lack in not being able to think through it yourself first, especially in those pre-1M stages of your business. Okay, then if you are stuck at a blank page and you're like, I actually don't know what to write about, it's time to lean more into the science, which does not necessarily mean using AI. That often looks more like digging into your data, doing your market research, your voice of customer, leaning more into that to help you know what to say that's actually going to convert and be relevant and be worth your time to spend on it. So, if lack of time really is the underlying issue, which again, working mom here of littles, I get it, then I would suggest do less and make it better. Don't just churn, churn, churn out content and then have it be AI slop and then kill your trust and your reputation in the marketplace. Do less and make it better. Send fewer emails. It's okay. I know this is coming from an email marketer who's just like the more emails the better.
• 32:01
  Speaker: Not always. Send fewer emails, post less content. It's okay. I know all the gurus are telling you otherwise, but they're also trying to sell you their Instagram course to post more, or sell you their email marketing course, or coaching to send more how you can send more emails. But what if you sent less and made it better? What if you made each one hyper specific so that it really carries its weight. And what if you focused more on evergreen content that's actually searchable, like blogs or YouTube or podcasts, rather than social media that demands constant content creation and disappears in less than 24 hours? Right. You can go back to my episode with Jess. I will link it in the show notes. She talks about how she really kind of takes the summer off of marketing, and it doesn't hurt her business because she has blogs that are searchable pulling the weight for her. So she's still marketing passively, right? Because her blogs are pulling the weight while she, you know, if she needs to take a sick day. If she's she's also a mama, she's you know going to volunteer at her kid's school or whatever it is. Um, to that is actually also a really fantastic episode. So I'll link that in the show notes for you. And then the last thing I would say is if you are a low ticket to business where you're like actually I actually do depend on high volume traffic. I do need to create a ton of content to get more eyeballs on my offer. Then I would say post and send imperfectly. Let people love your humanness. Because what's interesting is that I've had this conversation before recording this episode with very successful peers in the industry, and both the ones that are pro AI for writing and against AI for writing actually have very similar processes.
• 33:53
  Speaker: This was such an interesting realization. They're just looking at it in different ways, but their writing processes with AI look eerily similar. So what we all agree on is that the expectation that a trained GPT or skill or whatever you're using should be able to get the content to 100% finished is a myth. We all agree that any AI-produced drafts of content need heavy, heavy editing. I remember seeing a reel from Callen Faulkner, who is like the queen of AI currently. She was doing this smash or pass, and the gal she was doing with said pass on AI written content.
• 34:37
  Speaker: Callen said smash, but she gave all of these caveats of it needs to be highly trained, it needs all your transcripts, it needs your brand messaging guide, and after all that, it still needs to be heavily, heavily edited.
• 34:47
  Speaker: You can't just post what it puts out there. So I think we are all in agreement there. Which I don't know. I felt like is this is this polarizing? Because I think we all actually agree. We just don't realize we agree. So more resources for you if you want responsible ways to use AI in your pre-writing, I have an episode on eight smart ways to use ChatGPT for copywriting.
• 35:09
  Speaker: This was before Claude was a big thing, but I still stand by those eight smart ways, and you can substitute ChatGPT for whatever AI you are using. I also have a conversation with Kinsey Soderberg from. Authentic AI, her AI club on AI copywriting that actually sounds like you. This, if you are just starting out, would be a great resource to get you going, get your brand messaging guide set up, and that might be better than starting from a blank page.
• 35:40
  Speaker: And then I also have an AI copywriting case study of how I can build out an internal system for your team, so you can take this in house, and have maybe a junior copywriter take it over from the AI draft, rather than spending budget on a higher level copywriter like myself. So options for all budgets there, and all those are linked in the blog as well, which you can find in the show notes. So my take to conclude, my take is less human versus AI. We're not pitted against each other, but really exploring how can we use AI responsibly to become better writers and marketers.
• 36:20
  Speaker: What is the balance that honors your creative process and critical thinking and thought leadership, and honestly, I believe that looks different for everyone depending on your creative process and your stage of business. There is no one size fits all. So, if you are like, I need to get this content machine running in a way that works for me, whether that is all human, whether that is a mix of human and AI, then let's talk. Send me a DM, respond to an email, get on my email list, and shoot me a response. That's a direct line to my inbox, and let's start a conversation about how we can make this work for you. Because again, this is a very important conversation to be having. This is how you're getting people in your world.
• 37:05
  Speaker: It's how you're bringing in the right fit people into your world and into your offers. So, let's make 2027 copywriting trends reflect the business and life you actually want. So, to summarize, hyper specific messaging, firsthand experience content and AI mostly in the backend processes and systems, and that all leads to the same place, which is marketing that your audience can feel a real human behind it. These copywriting trends reward your expertise, your personal stories, and the values that only you carry. So start with one move this month. Maybe that is naming your person more precisely on your homepage or publishing one blog post built from a real client moment. Go back to those types of content I listed in the firsthand experience one and create one of those types of content this month. Each step is going to compound, especially on a blog on your own website that keeps working for you long after you hit publish. And one of my top podcast episodes is with Holly Haynes. She talks about owning her brand voice actually double her revenue. Golden that's linked in the show notes and the blog as well, and that owning your voice is truly a proven path to growth. And this is your invitation to lead with yours.
• 38:32
  Speaker: So, if you like this content, please join my email community for more exclusive content and special offers and things that I only share with my email list.
• 38:39
  Speaker: So, thank you so much for listening. Check out the show notes for all of the links that I mentioned, and I will see you next week. Thank you for tuning in to the Values First Marketing Podcast. If you've been enjoying these episodes, I'd love it if you left a review on Apple Podcasts. It helps more purpose-driven business owners like you find this show, and reminds me that this work is making a difference. And if you're ready to market your business in a way that feels aligned, sustainable, and true to you, say hello on Instagram @MeganKachigan, then head over to my website megankachigan.com for free resources and next steps to simplify your marketing and copywriting without sacrificing your authentic voice or too much of your time. I'll see you in the next episode.