When AI Sells the Product, Advisors Sell the Outcome | Ronnell Richards
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AI is the best transactional seller the technology industry has ever seen. Ronnell Richards, best-selling author of Shut the Hell Up and Sell, told Gina Gibson exactly that. He also explained why it's great news for anyone who sells on outcomes instead of product specs.
Buyers now show up to the first call already knowing the features, the pricing and who else offers it. Ronnell shares how one broker lost a $20 million commission when the buyer simply went around him. He also explains why advisors who lead with discovery and business outcomes are positioned for their…
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