Latest / Influencer Confidential / The Brands I'd Pitch Right Now! #307

Transcript

The Brands I'd Pitch Right Now! #307 · Influencer Confidential

• 0:00
  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
• 0:04
  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
• 0:13
  Speaker 1: in this influencer industry and see behind the curtain? Well,
• 0:16
  Speaker 1: let's jump in. If you're serious about making money as
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  Speaker 1: a creator, then you need to pitch brands that have
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  Speaker 1: budget and stop wasting your time shooting darts at the wind,
• 0:31
  Speaker 1: and not necessarily knowing where you're going. And y'all, that
• 0:34
  Speaker 1: is exactly why we launched the paid creator on Substack.
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  Speaker 1: This is our bulletin board newsletter that has job opportunities,
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  Speaker 1: casting calls, and pitch ideas. Let's just say a brand
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  Speaker 1: is launching something and this is a great time for
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  Speaker 1: you to pitch them. We did the work to give
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  Speaker 1: you the idea and then you have to go out
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  Speaker 1: there and pitch. So what I want to do in
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  Speaker 1: today's episode is walk you through some of the opportunities
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  Speaker 1: that are literally there waiting for you. This is the
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  Speaker 1: best part about our sub stack is there is a
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  Speaker 1: free version. So the free version exists and there's a
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  Speaker 1: paid version for $ 8 a month, which is literally the
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  Speaker 1: cost of what I spend every single day on my
• 1:13
  Speaker 1: ice shake and espresso from Starbucks. It's about $ 7. 50. But anyways,
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  Speaker 1: the cost of a coffee, of a coffee, you will
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  Speaker 1: have these opportunities three a day in your inbox Monday
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  Speaker 1: through Friday. That is what I cannot stress enough, that
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  Speaker 1: you are literally doing such a low spend to have
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  Speaker 1: these opportunities in your inbox with brands that have budget.
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  Speaker 1: So what I want to do is go through and
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  Speaker 1: show you some of the opportunities that we have found
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  Speaker 1: for the creators in our community. So we have a $ 10, 000
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  Speaker 1: tourism board campaign with Ann Arbor. So this is a
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  Speaker 1: really exciting campaign that stumbled across our desk. This is
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  Speaker 1: actually from a PR gal that I know I met
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  Speaker 1: at a conference and she was like, Nina, help me
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  Speaker 1: find creators for this. So Destination Ann Arbor, they are
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  Speaker 1: looking for a content creator with an invisible disability. Okay.
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  Speaker 1: And we'll go into that, but to showcase their destination
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  Speaker 1: and basically share like how it's, what it's like to
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  Speaker 1: travel with an invisible disability while you are in Ann Arbor.
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  Speaker 1: So that they have very clear goals, right? Because they
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  Speaker 1: were looking for a very specific type of creator. So
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  Speaker 1: someone who highlights accessibility and inclusivity, someone who showcases, you know,
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  Speaker 1: comfortable showcasing businesses and attractions, and someone who is really
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  Speaker 1: going to show off this destination and be like, hey,
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  Speaker 1: even if you have an invisible disability, you should absolutely,
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  Speaker 1: you know, come visit Ann Arbor. Look at all the
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  Speaker 1: amazing things they have to offer. So when it comes
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  Speaker 1: to invisible disabilities, they are categorizing as physical, mental, neurological,
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  Speaker 1: or chronic health condition. So something that's not immediately apparent
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  Speaker 1: to others but can impact your life. So maybe it's
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  Speaker 1: autism or ADHD, anxiety disorders. We put all the lists
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  Speaker 1: of different examples. And what's interesting about this campaign is
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  Speaker 1: that it is a hosted trip, plus they're going to
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  Speaker 1: pay up to $ 10, 000 for the content fee. So it
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  Speaker 1: looks like you have to get to Ann Arbor, but
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  Speaker 1: once you are there, they are going to host you
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  Speaker 1: and cover everything, local transport, accommodation, meals, activities, and they
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  Speaker 1: will pay up to $ 10, 000 for the content fee. They
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  Speaker 1: have a preferred creator location, so within 250 miles of
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  Speaker 1: driving distance. So that is exciting for them, a driver market.
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  Speaker 1: They are also asking for a minimum of 5,000 followers
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  Speaker 1: on at least one platform. So minimum of 5,000 followers
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  Speaker 1: and a preferred engagement rate of 4%. Now, something to
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  Speaker 1: note is that applications for this should be in by
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  Speaker 1: October 1st. And you have to be able to travel
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  Speaker 1: in 2026. So if you're not available to travel 2026,
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  Speaker 1: you should not apply. And again, if that's something that
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  Speaker 1: you're interested in, we'll leave all these links below and
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  Speaker 1: give you guys the link to apply. So let's go
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  Speaker 1: over a few opportunities that are out right now on
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  Speaker 1: the paid creator that you guys could be pitching. If
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  Speaker 1: you are a pet family or outdoor creator, there is
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  Speaker 1: a pet store and they're willing to pay anywhere between
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  Speaker 1: five to a thousand dollars for a UGC campaign. Now,
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  Speaker 1: what I know about this opportunity specifically is that there
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  Speaker 1: are certain locations. So they are because that's a pet store.
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  Speaker 1: So they want people to come into the store. It
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  Speaker 1: looks like they're looking for creators in Akron, Chapel Hill, Charlotte, Cincinnati, Columbus, Detroit, Durham,
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  Speaker 1: East Lansing, Evansville, Fort Wayne, Greensboro, Indianapolis, Lansing, Lexington, Louisville, Nashville, Raleigh, Toledo.
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  Speaker 1: So this is like a pretty nice little chunk. of
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  Speaker 1: locations where this store is available. So obviously they're asking for,
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  Speaker 1: you know, if you live close enough to one of
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  Speaker 1: the participating locations that you can like get there. It's
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  Speaker 1: for creators 18 plus. The deadline is September 23rd. So
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  Speaker 1: that is something to take note depending on when you
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  Speaker 1: guys are watching this video. And it is an independent
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  Speaker 1: pet store and they really, it looks like they're having
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  Speaker 1: a Halloween themed campaign and they want creators to come
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  Speaker 1: in during this Halloween themed and kind of share the
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  Speaker 1: vibe of it all. And here it is what the
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  Speaker 1: client is looking for. There's two UGC videos, about 15
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  Speaker 1: to 30 seconds each. They want raw and filtered, no
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  Speaker 1: heavy post-processing, no AI content. Bonus points for featuring in-store
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  Speaker 1: services like grooming, a pet wash or nail trim. And
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  Speaker 1: if you do decide to use voiceover, you guys, they
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  Speaker 1: are asking for captions. So That is available. So if
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  Speaker 1: you guys are interested in applying, we can give you
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  Speaker 1: guys a link to apply to that. Now, does it
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  Speaker 1: mean you're going to get it? No, but at least
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  Speaker 1: you're applying to something that you fit, you have the
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  Speaker 1: criteria for, and they have budget. So it's very clear.
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  Speaker 1: And to me, when you're doing outbounds, guys, I'm all
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  Speaker 1: about outbounds. I'm all about knock on the door, see
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  Speaker 1: what the budget is, get the brand on a call,
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  Speaker 1: put a proposal. I'm into it, but I'm also into this.
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  Speaker 1: And that is why we developed the paid creator. Because
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  Speaker 1: we think that you don't have to choose. You don't
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  Speaker 1: just have to do inbound. You don't just have to
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  Speaker 1: do outbound. You don't just have to be on these
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  Speaker 1: third party platforms. Your job is to make money in
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  Speaker 1: whichever way that comes to you. So if the paid
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  Speaker 1: creator at the cost of a coffee could literally give
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  Speaker 1: you an opportunity to make a brand deal like that.
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  Speaker 1: Why wouldn't you, right? So let's move on. Let's look
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  Speaker 1: at other opportunities here. Another campaign we have for y'all
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  Speaker 1: in the UGC world, 500 USD to about $ 1, 500. This
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  Speaker 1: brand is looking for creators 50 to 70 years old.
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  Speaker 1: So they have an age requirement for a launch video.
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  Speaker 1: They're looking for specific types of creators to UGC video ads,
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  Speaker 1: 50 years old up to 70 years They really are
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  Speaker 1: looking for this age range. It does not matter the age,
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  Speaker 1: the gender, and there is not a deadline specified there.
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  Speaker 1: It looks like Just Dance. They have a, which I
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  Speaker 1: believe is like a fun dance game. I don't know.
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  Speaker 1: My kids have it. I think they have Just Dance.
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  Speaker 1: They are looking for just like content and footage. So,
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  Speaker 1: you know, choreographing things in your home and in your neighborhood.
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  Speaker 1: And it looks like all of this content will get
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  Speaker 1: woven together. So they are exclusively casting creators in this
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  Speaker 1: age range. And they're looking for very technical specs. Like
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  Speaker 1: they'll tell you they want it horizontal 4k. They want
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  Speaker 1: two full uncut performances, one indoors, one outdoors, solid clothing,
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  Speaker 1: no logos, no stripes, no tattoos visible anyways. And you know,
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  Speaker 1: this is, this looks like a really fun campaign as well.
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  Speaker 1: So if you're 50 to 70 and you want to
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  Speaker 1: make some content for Just Dance, you should definitely apply.
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  Speaker 1: So we found a $ 3, 500 flat fee. it looks like
• 7:46
  Speaker 1: Home Chef is casting for food content creators and they
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  Speaker 1: want premium B-roll. So Home Chef is one of those
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  Speaker 1: like services that they send you ready to heat meals
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  Speaker 1: and they are looking for B-roll. They want you to
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  Speaker 1: show different dishes. Timing is flexible, but it does look
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  Speaker 1: like by September, 2026. So again, something that I would
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  Speaker 1: be applying to ASAP. They are looking for experienced food creators,
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  Speaker 1: food stylists, you know, someone who has good videography. It
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  Speaker 1: They also have specs. You don't necessarily need to do
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  Speaker 1: editing or dialogue. It looks like it's raw footage only.
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  Speaker 1: But again, if you're someone that shoots really great content
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  Speaker 1: in the food space, I would definitely look into applying
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  Speaker 1: to this. So I think it's very important in general
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  Speaker 1: to take a look at these sort of opportunities that
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  Speaker 1: speak to you. We have so many opportunities, y'all, but
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  Speaker 1: I do just want to share that if you head
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  Speaker 1: over to our sub stack and click the categories, you
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  Speaker 1: will see brands under travel. You will see brands under beauty, wellness, fashion, UGC, food, lifestyle, parenting, pet.
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  Speaker 1: Let's click pet. We're going to see all these different
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  Speaker 1: pet opportunities, right? So don't feel like you should only
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  Speaker 1: pitch brands in your niche. That would be a disservice
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  Speaker 1: to you guys. Pitch outside of your niche. But again,
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  Speaker 1: if you are in travel and you really want to
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  Speaker 1: stick to that, you can go ahead and see all
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  Speaker 1: these travel opportunities as well. So this is just a
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  Speaker 1: quick look at our sub stack. We are loving it
• 9:10
  Speaker 1: over here. We love providing you guys these opportunities. Of course,
• 9:14
  Speaker 1: the link to join our sub stack is below. Go
• 9:17
  Speaker 1: ahead and check it out. Start as a free member
• 9:19
  Speaker 1: if you want, or just upgrade right away. $ 8 per month,
• 9:22
  Speaker 1: 80 for the year. Super simple. Get these in your email.
• 9:27
  Speaker 1: We send them around at 4 p.m. usually, but that
• 9:29
  Speaker 1: could change. But every day we just send those emails
• 9:31
  Speaker 1: and you're going to get those three emails in your inbox. Boom, boom,
• 9:33
  Speaker 1: boom with jobs. We're so excited about the paid creator.
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  Speaker 1: We want to grow it. We want to get more opportunities,
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  Speaker 1: more castings. More and more brands are trying to become
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  Speaker 1: a part of it. So that is really exciting. So again,
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  Speaker 1: if you're a creator that wants to stop wasting time
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  Speaker 1: on your outreach, on your pitches, get the opportunity in
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  Speaker 1: your inbox with the email, maybe some contact ideas or
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  Speaker 1: a link to apply, then you are going to love
• 9:55
  Speaker 1: this Substack newsletter. Think of it as your one-stop shop,
• 9:59
  Speaker 1: your bullet to board. And I am so excited for y'all.
• 10:02
  Speaker 1: Go ahead and check it out and let us know
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  Speaker 1: once you've joined our amazing Substack community. I can't wait
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  Speaker 1: to see you guys over there. I hope you enjoyed
• 10:10
  Speaker 1: today's episode. If you did, make sure to rate, review,
• 10:13
  Speaker 1: and subscribe to our show. And visit SidewalkerDaily.com for more
• 10:18
  Speaker 1: resources on all things influencer marketing and social media. Until
• 10:22
  Speaker 1: next time.