Latest / The SmallBizChat with Melinda Emerson
How Good Humans Sell with Catherine Brown
In this episode, Melinda Emerson chats with Catherine Brown about the transformation in sales, stressing the importance of sales for small business owners. They discuss self-awareness, the sales funnel stages, and effective sales conversation tools. They also explore when and how to hire a salesperson, and Catherine shares her top business advice. (0:00) Introduction and conversation with Catherine Brown about transformation in sales (1:42) Importance of sales for small business owners (6:13) Importance of self-awareness and observation in improving sales skills (9:42) Understanding the…
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