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The 4 Buying Journey Questions Your Website Must Answer with Lorraine Ball
Copy + Design do not = a website.
However, there is one thing that brings copy and design together. Without it, no published website will be successful.
Curious what that is?
Simple: it's strategy.
Today on the podcast, I welcome marketer Lorraine Ball to talk about the four types of questions people have in their buying journey – specifically, those questions that revolve around information, navigation, commercialization and transactions — and how we can ensure our websites answer those questions.
Learn more about your guest expert, Lorraine Ball
After spending too many years in Corporate…
The skinny
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