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Matt VanDyke: How Shift Digital Became Automotive Retail’s Secret Weapon

In this episode I sit down with Matt VanDyke, President of Shift Digital, for a rare, unfiltered peek behind the curtain of one of the most influential (yet often misunderstood) players in automotive retail.

We’re talking about the company that quietly powers the digital infrastructure of 16,000+ dealer websites, bridges the gap between OEMs and dealers, and handles the messy, fragmented world of CRMs, widgets, lead tools, and consumer data privacy. Spoiler: it’s not as simple as “just pick one vendor.”

What you’ll hear in this episode:

Matt’s unconventional journey from ad agencies to OEM…

The skinny

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