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The ART of AI: How Dealers can learn, adapt, and prepare for the future with Sean Hartman from TOMA Ai
AI is everywhere in automotive right now, but not all “AI” is the same.
On this episode of FWRD, Corey Smith and Erick Jauregui sit down with Sean Hartman, VP of Sales at Toma, to talk about the practical side of AI for dealerships, especially in service and customer communications. Sean shares how dealers can avoid the hype, start with clear goals, and choose solutions that actually move the needle.
You’ll learn:
The simplest way to think about AI in a dealership: start with the use case
Two common dealer scenarios where AI delivers fast wins (overwhelming call volume vs. repetitive BDC…
The skinny
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