Latest / The AI Adoption Podcast
AI Without Transformation is a Waste of Investment
In this episode, I speak with Eric Tyree, Head of Data and AI at Virgin Media O2, about a reality many organisations are still avoiding. AI adoption does not start with technology. It starts with pressure in the market.
Eric describes a telecoms sector where services are commoditised, margins are tight, and customers are quick to leave. That context shapes everything at VM02. AI is built directly from corporate strategy, with a clear focus to improve efficiency under price pressure while creating meaningful differentiation through personalised service.
This leads to a very different approach…
The skinny
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