THE BILLION DOLLAR STRATEGY BEHIND PRODUCT MARKETING (Feat. Uncle Smiley The DJ)
No intro, just vibes! 💪🏽
Hey UN•THERAPIST,
We need your help UN•THERAPIZING something...
Why do some products make us feel something, while others are just products?
Think about it.
Why are people willing to stand in line for hours every time Apple announces a new iPhone? Is it really about the phone... or is it about what owning it represents?
Then we shifted to airports.
Why do airports make us walk past luxury stores, designer brands, and restaurants before we ever reach our gate? Is it convenience... or is every step intentionally designed to influence what we buy, what we notice, and how…
The skinny
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