The Faster Way to Test if People Will Actually Buy Your Product

Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · Apr 9, 2026 · 22m · transcript

Are you trying to build a community just because you’re afraid to sell?

Recently, a writer reached out to me with a plan to create a community of 1,000 people to eventually sell his services, rather than just approaching clients directly. I see this all the time—people taking the "roundabout" route because they think direct selling is "icky" or "sleazy."

Here is the truth: Community is a long-term game. While you can sell anything through a community, it is a much slower process that typically takes 3 to 5 years to "click" or start giving results. If you need to pay school fees or fix your…