Latest / The Influence Gap with Bernadette McClelland
08: Bob Burg: Go-Giver Mastery
In this energizing episode of The Influence Gap, Bernadette McClelland sits down with bestselling author Bob Burg, co-author of "The Go-Giver," to shatter common misconceptions around leadership, sales, and the real definition of value.
Discover why leaders often struggle the most with receptivity, and how mastering the delicate dance between giving and receiving can completely transform your influence, compensation, and authentic impact. Key insights include the difference between price and value, why discovery is the most critical phase of the sales process, and how to never sacrifice your…
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