Joshua Iverson Sold the First Facebook Ads (Now Manages $200M in Ad Spend) - #20

Legends of Scale · May 20, 2026 · 39m

Today we talk with Josh Iverson, founder of iMediaAudiences.

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0:00 Meet Joshua Iverson

0:22 Selling the first ads on Facebook

1:12 The first scale moment

1:44 Losing $100K/month overnight

2:54 Building a genealogy ad network

3:54 First internal hire and arbitrage risk

4:46 What Ad Ops actually means

8:20 Why Google alone is not enough

10:11 Buyer-side vs seller-side Ad Ops

12:54 Laid off at NBC and starting over

14:29 The subscription-business…